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Score Inc ,A Home Products Manufacturer,is Introducing a New Paper Coffee

Question 112

Multiple Choice

Score Inc. ,a home products manufacturer,is introducing a new paper coffee filter at a dramatically reduced cost.Score is entering a market already saturated with stiff competition.Which pricing strategy will enable Score to achieve market recognition?


A) Skimming pricing
B) Penetration pricing
C) Psychological pricing
D) Cost-based pricing

Correct Answer:

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