Multiple Choice
Electro Technologies,Inc.(ETI) has limited capital and wants to reduce the risk of competitors taking customers if it invests in a new product-market.Its broad product-market consists of three reasonably distinct submarkets.To identify a target market,ETI should probably focus on using the __________ approach.
A) combined target market
B) mass marketing
C) multiple target market
D) single target market
E) none of these is a good choice for Electro Technologies.
Correct Answer:
Verified
Correct Answer:
Verified
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