Marketers Who Want to Increase Their Chances of Selling Products

Multiple Choice

Marketers who want to increase their chances of selling products and services to organizations must understand its needs,get on its bidder's list,find the right people in its buying center,and ultimately

A) provide value to organizational buyers.
B) adapt the product or service to offer the lowest price possible.
C) beat out all other possible vendors.
D) sign a binding contract that prohibits changes to the product,time line,or quantities ordered.
E) establish an e-marketplace to conduct both traditional and reverse auctions.