Deck 4: The Publics in Public Relations

Question 1

The group that spends the most money is consumers ages ________.

A)18-25
B)26-34
C)35-44
D)45-54
E)55-64

Answer 1

D

Question 2

The Coca Cola Company is a prime example of ________.

A)a company that has suffered from having poor community relations
B)a company that restored its damaged image within the community
C)a company that made diversity one of its leading corporate values
D)B and C
E)All of the above.

Answer 2

E

Question 3

According to Census Bureau estimates,what will be the largest minority group in the United States in 2020?

A)Native Americans
B)Hispanics/Latinos
C)new immigrants from non-European nations
D)Asian/Pacific Islanders
E)Black Americans

Answer 3

B

Question 4

A public in public relations is defined as ________.

A)any group of people with more than one member
B)any organized special interest group
C)any group in which members have a chance of being selected for a focus group
D)any group that represents a larger group in society
E)any group whose members share a common interest in a particular situation

Question 5

________ accounts for approximately two-thirds of U.S.economic activity.

A)Government spending
B)Consumer spending
C)Industrial expenditures
D)Foreign investment
E)Business expenditures

Question 6

Demographics describe things such as ________.

A)income and gender
B)opinions and attitudes
C)age and race
D)A and C
E)all of the above

Question 7

________ invest money received from a large number of investors in a diverse portfolio of stocks and bonds.

A)Institutional investors
B)Mutual fund managers
C)Financial analysts
D)Employee investors
E)Stock market managers

Question 8

Employees are usually considered ________.

A)a traditional public
B)a nontraditional public
C)an internal public
D)A and B
E)A and C

Question 9

As a general rule,the news media in the United States ________.

A)do not reflect the cultural diversity of their communities
B)require government licenses to cover the news
C)have done a good job of incorporating women and minorities into management
D)must publish or broadcast all news releases that are given to them
E)are a secondary,nontraditional,and latent public

Question 10

Lobbyists who work with federal employees say aspiring lobbyists should ________.

A)try to think like a bureaucrat
B)not expect them to be very responsive
C)plan to spend a lot of time filling out forms
D)document everything you do
E)be well-prepared and work fast

Question 11

Which of the following statements about employees is/are true?

A)Job satisfaction is approaching record highs.
B)Job security concerns are increasing.
C)Overall,employees want better supervisors.
D)All of the above statements are true.
E)None of the above statements are true.

Question 12

A group whose values have come into contact with the values of your organization,but which has not realized it is known as ________.

A)a primary public
B)an intervening public
C)a latent public
D)an aware public
E)a secondary public

Question 13

A group that can directly influence your organization's abilities to achieve its goals is known as ________.

A)a primary public
B)an intervening public
C)a latent public
D)an aware public
E)a secondary public

Question 14

Which of the following statements is/are true?

A)The federal government work place is more diverse than most non-government work places.
B)A majority of federal government employees say they are satisfied with their jobs.
C)The number of state and local government jobs is increasing.
D)All of the above are true.
E)All of the above are false.

Question 15

Which of these statements about U.S.investors is true?

A)Most investors are not college graduates.
B)Most investors are single.
C)The top reason cited for investing is saving for retirement.
D)All of the above.
E)None of the above.

Question 16

The notion that organizations rely on resources that are held by other groups is called ________.

A)external reliance theory
B)resource dependency theory
C)external resource theory
D)codependency theory
E)coorientation

Question 17

Psychographics describe things such as ________.

A)income and gender
B)opinions and attitudes
C)age and race
D)A and C
E)all of the above

Question 18

The Kerner Commission _____.

A)advocated two-way symmetry
B)established basic employee rights
C)criticized U.S.media for their lack of minority journalists
D)restricted government public relations
E)established investor relations regulations

Question 19

A research process that can help us discover areas in which our organization agrees and disagrees with an important public is called ________.

A)agreement generation
B)coorientation
C)compliance gaining
D)two-way symmetry
E)cross analysis

Question 20

When you communicate with one public in an attempt to reach another public,the public with whom you are communicating is known as ________.

A)a primary public
B)an intervening public
C)a latent public
D)an aware public
E)a secondary public

Question 21

The age group of 55 to 64 engages in more consumer spending than any other age group in the U.S.
economy.

Question 22

Among U.S.consumers,people of Asian ancestry have a higher average of consumer spending than
any other ethnic group.

Question 23

What is the difference between a traditional and nontraditional public?

Question 24

In addition to providing household appliances for each Habitat for Humanity-built home,the Whirlpool Corporation ________.

A)offer price discounts for additional appliances
B)contributed money to the charity
C)encouraged its employees to volunteer to build Habitat homes
D)All of the above.
E)None of the above.

Question 25

Amazon.com drew the ire of its customers when it ________.

A)removed books from their electronic books without any warning
B)donated money to a controversial organization
C)raised executive salaries while raising book prices
D)refused to sell books published outside of the United States
E)stopped giving free balloons to children

Question 26

The total number of federal government employees is gradually declining.

Question 27

What is an intervening public?

Question 28

What differences separate latent,aware,and active publics??

Question 29

The Whirlpool Corporation's decision to supply household appliances to every home built by Habitat for Humanity is an example of ________.

A)corporate social responsibility
B)a great way to dispose of out-of-date inventory
C)a company acting on its values
D)A and C
E)B and C

Question 30

In e-commerce,B2B spending exceeds consumer spending.

Question 31

The book's authors state the most important publics in public relations are employee publics.Do
you agree? Why or why not?

Question 32

In a public relations context,define the term public.

Question 33

What is the difference between a primary and a secondary public?

Question 34

What is resource dependency theory,and how does it help explain modern public relations?

Question 35

In response to consumer complaints,Amazon.com ________.

A)blamed the copyright holder for the confusion
B)apologized
C)offered rebates,coupons and book replacements
D)A and B
E)B and C

Question 36

B2B means "back to business."

Question 37

What is the difference between a traditional and nontraditional public? Can a nontraditional public
become a traditional public?

Question 38

Among U.S.voters,the age group with the highest percentage of voters is ________.

A)this is a trick question;voting rates don't differ by age
B)65 and older
C)45-64
D)30-44
E)18-29

Question 39

What is the difference between demographic data and psychographic data.