Deck 2: Meeting the Needs of Specific Audiences

Question 1

Highly technical audiences need facts and figures explained in the simplest terms.

Answer 1

False

Question 2

Your audience will have preferences about all of the following except

A) your brainstorming process.
B) the deadline.
C) the document's length.
D) whether the document will be in paper or electronic form.
E) the level of detail.

Answer 2

your brainstorming process.

Question 3

Semi-technical audiences consist of

A) informed persons as well as experts.
B) informed persons who are not experts.
C) laypersons.
D) laypersons and experts.
E) laypersons and informed persons.

Answer 3

informed persons who are not experts.

Question 4

A short document can be rewritten at different levels for different audiences.

Question 5

A usable document is

A) safe.
B) easy to navigate.
C) dependable.
D) All of these answers are correct.
E) b and c.

Question 6

A document may have both a primary and secondary purpose.

Question 7

Which of the following statements is correct?

A) Secondary readers are decision makers who request a document.
B) The primary audience is an immediate set of readers.
C) Secondary readers are often those who will carry out a project.
D) Tertiary readers are both primary and secondary audiences.
E) b and c.

Question 8

Calculating the final costs of a document is not a technical communicator's concern.

Question 9

Technical documents are written to

A) define something.
B) describe something.
C) explain something.
D) propose something.
E) All of the answers are correct.

Question 10

The North American business culture prefers

A) indirect answers.
B) ambiguous messages.
C) plain talk.
D) interpretations left to the reader.
E) All of the answers are correct.

Question 11

When writing a 1-page memo for audiences with varying technical backgrounds, preferably rewrite it at different levels for different backgrounds.

Question 12

An audience with no specialized training is called a audience.

Question 13

Always provide readers with more than they want and need.

Question 14

Web pages are useful for linking different levels of information.

Question 15

Creating a(n) statement will help you identify your readers and their needs.

Question 16

The image of you that readers see "between the lines" is called your
and is created by the tone you adopt.

Question 17

Determining all the needs of a large and diverse audience is easy to do.