Deck 6: Design Thinking for Entrepreneurial Ventures

Question 1

What is design?

A)A complex business activity
B)Using design tools to meld form and function with manufacturability and marketability
C)To devise courses of action aimed at changing existing situations into preferred ones
D)All of these choices

Answer 1

D

Question 2

What is value chain analysis?

A)A diagram identifying primary suppliers and support activities that add value to the final product
B)A diagram providing cost-benefit analysis for the final product
C)A way of identifying all the pieces of the puzzle for a business
D)A written statement analysing the value of the business for the staff

Answer 2

A

Question 3

Select the best definition of pretotyping tools.

A)The development of early,low cost,virtual,physical or experimental artefacts for the purpose of gaining feedback
B)The development of an unrelated artefact for gaining customer feedback
C)The development of artefacts to gain economic feedback
D)The development of early,low cost,virtual,physical or experimental artefacts for the purpose of estimating costs

Answer 3

A

Question 4

Design thinking helps overcome:

A)the false dichotomy between humanities and science,as it prepares students for active creation in any new reality
B)the similarities between humanities and science
C)the combination of humanities and science
D)All of these choices

Question 5

Which of the following is the correct definition of an algorithm?

A)A list of steps written in code and performed by a computer
B)A list of steps written in code and performed by a human
C)Robotics and automation
D)New technology in a changing market

Question 6

Which is the best definition of intuitive thinking?

A)The ability to acquire knowledge through sensing,pattern recognition or instinct
B)The ability to acquire knowledge through sensing,listening and touching
C)The ability to acquire knowledge by thinking through other people's problems
D)The ability to acquire knowledge through a scientific understanding

Question 7

An entrepreneurial mindset is marked by:

A)imagination,initiative,the ability to reflection upon capabilities,focusing on opportunities and being holistic
B)lack of imagination,creativity and action
C)copying new opportunities
D)being aware of economic trends

Question 8

How would you define the term 'reflective reframing'?

A)The re-interpretation of solutions through social interaction of 'co-designists' using mindfulness and collective feedback
B)The re-interpretation of solutions by copying others work
C)The re-interpretation of solutions by looking at history and seeing how it was designed
D)The interpretation of solutions through social interaction

Question 9

Empathetic entrepreneurs have the capacity to:

A)understand and be relentlessly optimistic
B)tolerate ambiguity,and experiment and collaborate positively
C)immerse themselves in other people's lives and provide service to the world
D)All of these choices

Question 10

Design thinking is:

A)a process of repeatable creative problem solving and product development methodology combining real needs and technology
B)technological processes to solve problems
C)people-orientated processes to solve problems
D)a policy for problem solving and product development rejecting real needs and technology

Question 11

Which of the following are ideation and solution generating tools?

A)Using your hypnagogic state of mind
B)Bodystorming and brainstorming
C)Creating an idea napkin and mash-ups
D)All of these choices

Question 12

The correct definition for a wicked problem is:

A)a problem that is difficult or impossible to solve due to incomplete,contradictory and difficult-to-recognise information
B)a great problem to have
C)a problem that is simple to solve due to complete information
D)None of these choices

Question 13

Designerly cognition can be called design intelligence and is associated with:

A)abductive reasoning and critical thinking
B)holistic viewing,divergent and convergent thinking
C)intuitive thinking,integrated thinking and reflective thinking
D)All of these choices

Question 14

What is good designerly perception?

A)Understanding how people see the world and how the brain interprets stimuli
B)Doing what clients request
C)When designers take their own direction and perceive the world in their own way
D)Listening to stakeholders

Question 15

What can you do with design thinking?

A)Create new products and services
B)Build spaces and innovative systems
C)Design curriculum
D)All of these choices

Question 16

What are designerly ways of knowing?

A)A culture of knowing and understanding the natural world using pattern formation,modelling,valuing,empathy,practicality and ingenuity
B)A system of knowing that does not understand the natural world and rejects pattern formation,modelling,valuing,empathy,practicality and ingenuity
C)Policies that damage the natural world using pattern formation,modelling,valuing,empathy,practicality and ingenuity
D)A structure that reflects empathy,practicality and ingenuity

Question 17

Which is the best definition of 'hypothesis-driven entrepreneurship'?

A)A lean method of entrepreneurship that is guided by falsifiable hypotheses
B)A lean method of entrepreneurship that is guided by true hypotheses
C)A holistic method of entrepreneurship that is guided by falsifiable hypotheses
D)A holistic method of entrepreneurship that is guided by true hypotheses

Question 18

What are prototyping tools?

A)The development of an early version of a product or service for testing design and assembly before the final marketable product
B)The development of an unrealistic version of a product or service for testing design and assembly before the final marketable product
C)The development of a product or service ready for the marketplace
D)The development of a product or service for typing purposes

Question 19

Which of the following are steps in design thinking?

A)Prepare,scope,discover and empathise
B)Define,synthesise,ideate,prototype and generalise solutions
C)Test and interpret,deliver,implement and evolve
D)All of these choices

Question 20

Why does empathy matter?

A)It is the consumer who makes the final judgement as to whether a product is useful or not
B)It is the staff that make a final judgement as to whether a product is useful or not
C)It is the management who make the final judgement as to whether a product is useful or not
D)It is the directors who make the final judgement as to whether a product is useful or not