Deck 5: Targeting the Marketplace Segmentation, Targeting, and Positioning

Question 1

A buyer seeks information beyond her personal knowledge base to help make a buying decision.This is an example of:

A)external locus of control.
B)ritual consumption.
C)external search for information.
D)internal locus of control.
E)internal search for information.

Answer 1

C

Question 2

Which of the following holds true for the term social risk?

A)It is the risk which involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B)It is the risk which involves the perceived danger inherent in a poorly performing product or service.
C)It is the risk associated with the fear of an actual harm should the product not perform properly.
D)It is the risk which includes the initial cost of the purchase, as well as the costs of using the item or service.
E)It is the risk associated with the way people will feel if the product or service does not
Convey the right image.

Answer 2

A

Question 3

Which of the following holds true for the term physiological risk?

A)It is the risk which involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B)It is the risk which involves the perceived danger inherent in a poorly performing product or service.
C)It is the risk associated with the fear of an actual harm should the product not perform properly.
D)It is the risk which includes the initial cost of the purchase, as well as the costs of using the item or service.
E)It is the risk associated with the way people will feel if the product or service does not
Convey the right image.

Answer 3

C

Question 4

Dean believes that he can get a better deal when buying his first bike.This is because he believes that he has some control over the outcome of his actions if he conducts an extensive search for information and tries to use the information when negotiating his purchase.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 5

The consumer belief that fate or other external factors control all outcomes is called:

A)external locus of control.
B)ritual consumption.
C)external search for information.
D)internal locus of control.
E)internal search for information.

Question 6

Products or services toward which customers show a strong preference and for which they will expend considerable effort to search for the best suppliers are called:

A)shopping goods/services.
B)generic goods.
C)green goods.
D)specialty goods/services.
E)convenience goods/services.

Question 7

Which of the following holds true for the term financial risk?

A)It is the risk which involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B)It is the risk which involves the perceived danger inherent in a poorly performing product or service.
C)It is the risk associated with the fear of an actual harm should the product not perform properly.
D)It is the risk which includes the initial cost of the purchase, as well as the costs of using the item or service.
E)It is the risk associated with the way people will feel if the product or service does not
Convey the right image.

Question 8

Gina wants to buy a car.Before buying it, she asks her friends for their opinions, reads reviews in consumer reports, consults several websites, and visits several dealerships.This is an example of:

A)habitual decision making.
B)external search for information.
C)impulse buying.
D)internal search for information.
E)postpurchase dissonance.

Question 9

The performance of a product or service fulfills:

A)esteem needs.
B)functional needs.
C)safety needs.
D)physiological needs.
E)psychological needs.

Question 10

A buyer who examines his own memory and knowledge about a product or service, gathered through past experiences, is experiencing:

A)an external locus of control.
B)ritual consumption.
C)an external search for information.
D)an internal locus of control.
E)an internal search for information.

Question 11

Which of the following holds true for the term psychological risk?

A)It is the risk which involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B)It is the risk which involves the perceived danger inherent in a poorly performing product or service.
C)It is the risk associated with the fear of an actual harm should the product not perform properly.
D)It is the risk which includes the initial cost of the purchase, as well as the costs of using the item or service.
E)It is the risk associated with the way people will feel if the product or service does not
Convey the right image.

Question 12

While buying a new gown, Rhonda goes online and looks at several websites.She makes copious notes and spends hours comparing prices and designs.She then consults a designer friend, looks at several magazines and discusses the issue with her sisters and mother.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 13

Jeff wants to purchase a new house.He consults his family and friends on the area where he should buy.He contacts a number of house agents to find out more about the prices of the houses.He also searches online to have a look at the houses for sale and reads the comments of people interested in buying houses.This is an example of:

A)habitual decision making.
B)internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)external search for information.

Question 14

Jeff wants to go to a good fast-food restaurant for dinner.He thinks of all the fast-food restaurants that he has eaten in.He then decides on his favourite, a restaurant that he has been visiting since childhood.This is an example of:

A)habitual decision making.
B)external search for information.
C)impulse buying.
D)internal search for information.
E)post-purchase dissonance.

Question 15

When consumers believe they have some control over the outcomes of their actions, they generally engage in more search activities.This is called:

A)external locus of control.
B)ritual consumption.
C)external search for information.
D)internal locus of control.
E)internal search for information.

Question 16

Maggie is planning to throw a party for her friends in a restaurant.She tries to recall all the restaurants that she has visited over the years and weighs the pros and cons of each of these restaurants before coming to a decision.This is an example of:

A)habitual decision making.
B)internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)external search for information.

Question 17

The personal gratification that consumers associate with a product or service fulfills:

A)esteem needs.
B)functional needs.
C)safety needs.
D)physiological needs.
E)psychological needs.

Question 18

Becky wants to buy a new house.She is a great believer in destiny and fate.She feels that regardless of what information she has, she can do little to influence the outcome of the deal and therefore does not engage in extensive research.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 19

Mary believes that if she makes a wise decision, it is not to her credit, and if she makes a poor one, it is not her fault.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 20

Which of the following holds true for the term performance risk?

A)It is the risk which involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B)It is the risk which involves the perceived danger inherent in a poorly performing product or service.
C)It is the risk associated with the fear of an actual harm should the product not perform properly.
D)It is the risk which includes the initial cost of the purchase, as well as the costs of using the item or service.
E)It is the risk associated with the way people will feel if the product or service does not
Convey the right image.

Question 21

Which of the following holds true for the term negative word of mouth?

A)It refers to a part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B)It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C)It refers to a part of attitude that reflects what a person believes to be true.
D)It refers to consumers spreading adverse information about a product, service, or store to others.
E)It refers to a part of attitude that comprises the actions a person takes with regard to the
Issue at hand.

Question 22

Joss wants to buy a T-shirt.He prefers branded T-shirts to non-branded ones.Though the Calvin Klein T-shirt is very expensive, Joss believes he is buying a higher quality item.This is an example of:

A)compensatory decision rule.
B)postpurchase dissonance.
C)determinant attribute.
D)decision heuristics.
E)noncompensatory decision rule.

Question 23

After having eaten an Indian meal, Shane realized that what he really wanted was to have eaten a Chinese meal.This is an example of:

A)habitual decision making.
B)external search for information.
C)impulse buying.
D)internal search for information.
E)postpurchase dissonance.

Question 24

Allison buys a new car.Then she sees the advertisement of another car listing all its benefits and feels confused as to whether she bought the right car.She feels that she should have bought the car advertised in the paper.This is an example of:

A)habitual decision making.
B)internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)external search for information.

Question 25

Which of the following statements holds true for the term decision heuristics?

A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
E)It refers to the product or service features that are important to buyers and on which
Competing brands or stores are perceived to differ.

Question 26

A pattern of behaviours tied to life events that affect what and how people consume is called:

A)an external locus of control.
B)ritual consumption.
C)an external search for information.
D)an internal locus of control.
E)an internal search for information.

Question 27

Tom wants to buy a new bike.He considers several factors, such as mileage, style, and price.Tom finds the perfect bike, but it is priced quite high.Although the mileage is superb, Tom rejects the bike because it is priced higher than what he is willing to pay.This is an example of:

A)compensatory decision rule.
B)postpurchase dissonance.
C)determinant attribute.
D)decision heuristics.
E)noncompensatory decision rule.

Question 28

A need or want that is strong enough to cause a person to seek satisfaction is called:

A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 29

Which of the following holds true for the term noncompensatory decision rule?

A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
E)It refers to the product or service features that are important to buyers and on which
Competing brands or stores are perceived to differ.

Question 30

Two colleagues were angry after a hotel clerk gave away their room reservations.They lashed out against the company by posting a nasty slide show of their experience online, which more than 20,000 people saw when it went viral.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)a focus group.

Question 31

Which of the following holds true for the term postpurchase dissonance?

A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives.

Question 32

Allison bought a laptop from Bell and Co.While working one day, the laptop suddenly stopped.Despite Allison's best efforts, it did not start again.She made a visit to the service centre, which refused to check the laptop, saying that it did not have the requisite expertise.The centre also refused to make any alternative arrangements.Allison then decided to post her problems on Facebook to advise people not to buy computers from Bell and Co.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 33

In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store, this is an example of:

A)compensatory decision rule.
B)postpurchase dissonance.
C)determinant attribute.
D)decision heuristics.
E)noncompensatory decision rule.

Question 34

A corporate company provides Christmas fun for juvenile detention centres every year as part of their social responsibility program.They deliver beautifully wrapped gifts and stockings filled with fruit and chocolates.On Christmas morning, the company serves cinnamon rolls or coffee cake for breakfast and for dinner there is typically ham and occasionally plum pudding.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 35

John is thirsty and looks for the nearest store to buy a bottle of water to quench his thirst.This is an example of customer:

A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 36

Mia goes to the local bakery every morning to have her breakfast, which consists of a bagel with cream cheese and a freshly brewed cup of coffee.She has been doing this for the last 10 years.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 37

The basic biological necessities of life, such as food, drink, rest, and shelter, relate to:

A)esteem needs.
B)functional needs.
C)safety needs.
D)physiological needs.
E)psychological needs.

Question 38

Jim wants to buy a new bike.He considers several factors, such as mileage, style, and price.Although the bike he chooses is priced a little higher than he was planning to spend, the superb mileage compensates for the higher price.This is an example of:

A)compensatory decision rule.
B)postpurchase dissonance.
C)determinant attribute.
D)decision heuristics.
E)noncompensatory decision rule.

Question 39

Which of the following holds true for the term determinant a tributes?

A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
E)It refers to the product or service features that are important to buyers and on which
Competing brands or stores are perceived to differ.

Question 40

Which of the following holds true for the term self-actualization?

A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
C)It refers to the mental state which occurs when individuals feel completely satisfied with their lives and how they live.
D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
E)It refers to the product or service features that are important to buyers and on which
Competing brands or stores are perceived to differ.

Question 41

Many firms use athletes as spokespeople who represent what many people would ideally like to be.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 42

The process by which people select, organize, and interpret information to form a meaningful picture of the world is called:

A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 43

Bill wants to play football.He consults coaches on what chances he might have to play at the national level.He also consults players who are already playing football at school and university level.He reads articles.He learns from each new piece of information, and his thoughts about the game are different from what he thought before he had read anything.This is an example of customer:

A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 44

A person's enduring evaluation of his or her feelings about and behavioural tendencies toward an object or idea is called:

A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 45

A hockey equipment manufacturing company is endorsed by NHL superstars.Therefore, ice hockey fans tend to buy hockey equipment from this company.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 46

School reunions help individuals bond with friends and teachers and fulfill their:

A)esteem needs.
B)functional needs.
C)physiological needs.
D)social needs.
E)safety needs.

Question 47

Michelle is scared of spiders and feels a strong wave of fear whenever she sees one.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 48

Jesse feels that Ross is kind, charming, and humorous and therefore she tries to hang out with him whenever she gets the chance.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 49

Jesse feels that Ross is kind, charming, and humorous and that is why she feels good when she is around him.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 50

Which of the following holds true for the term cognitive component?

A)It refers to a part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B)It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C)It refers to a part of attitude that reflects what a person believes to be true.
D)It refers to consumers spreading adverse information about a product, service, or store to others.
E)It refers to a part of attitude that comprises the actions a person takes with regard to the
Issue at hand.

Question 51

Which of the following holds true for the term a fective component?

A)It refers to a part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B)It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C)It refers to a part of attitude that reflects what a person believes to be true.
D)It refers to consumers spreading adverse information about a product, service, or store to others.
E)It refers to a part of attitude that comprises the actions a person takes with regard to the
Issue at hand.

Question 52

Megan loves visiting Williams Café near her college.Her enduring evaluation of Williams Café is that she loves the ambience but doesn't like the food too much.She spends over an hour at the café, almost every day, sipping coffee and reading her books.This is an example of customer:

A)self-actualization.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 53

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:

A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 54

Which of the following holds true for the term behavioural component?

A)It refers to a part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B)It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C)It refers to a part of attitude that reflects what a person believes to be true.
D)It refers to consumers spreading adverse information about a product, service, or store to others.
E)It refers to a part of attitude that comprises the actions a person takes with regard to the
Issue at hand.

Question 55

John attends meditation classes.He believes that meditation will help him maintain a happy, satisfied outlook on life.This is an example of:

A)esteem needs.
B)functional needs.
C)physiological needs.
D)social needs.
E)safety needs.

Question 56

Michelle believes that spiders are dangerous and that a spider bite can have fatal consequences.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 57

Jesse believes that Ross is honest and generous.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 58

Most shoppers believe that Walmart has the lowest price on every product it sells.This belief is a result of the message used in Walmart's advertising and the opinions expressed by its customers.This is an example of customer:

A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 59

Michelle is so scared of spiders that she screams loudly every time she sees one.This is an example of:

A)the affective component of attitude.
B)the cognitive component of attitude.
C)the behavioural component of attitude.
D)a reference group.
E)negative word of mouth.

Question 60

Which of the following holds true for the term reference group?

A)It refers to a part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B)It refers to one or more persons an individual uses as a basis for comparison regarding beliefs, feelings, and behaviours.
C)It refers to a part of attitude that reflects what a person believes to be true.
D)It refers to consumers spreading adverse information about a product, service, or store to others.
E)It refers to a part of attitude that comprises the actions a person takes with regard to the
Issue at hand.

Question 61

Drew went to the grocery store to do her weekly shopping.She saw some cookies that she had bought before.She bought a pack just in case some of her children's friends came to visit over the weekend.She was sure the cookies were nice.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 62

Allison's level of research is an example of:

A)internal locus of control.
B)external locus of control.
C)internal search for information.
D)limited problem solving.
E)external search for information.

Question 63

The consumer's degree of interest or concern in a product or service is called:

A)perception.
B)involvement.
C)learning.
D)motive.
E)attitude.

Question 64

A purchase decision process during which the consumer devotes considerable time and effort to analyzing alternatives, which often occurs when the consumer perceives that the purchase decision entails a great deal of risk is called:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 65

While on his way home, Jack buys a box of Guardian Original cereal and a family pack of Rice Krispies for his kids.He does not ponder the benefits provided by the competitors' products.This is an example of:

A)habitual decision making.
B)internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)external search for information.

Question 66

Allison believes that adequate research will get her the best deal.This is an example of:

A)internal locus of control.
B)external locus of control.
C)internal search for information.
D)limited problem solving.
E)external search for information.

Question 67

Which of the following holds true for the term extended problem solving?

A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives.

Question 68

Jeff goes to the supermarket to buy groceries for his family with an elaborate grocery list in hand.After buying all his groceries, he spots some candy that is prominently displayed at the checkout aisle.He picks up a chocolate bar even though it was not part of his grocery list.This is an example of:

A)habitual decision making.
B)external search for information.
C)impulse buying.
D)internal search for information.
E)postpurchase dissonance.

Question 69

When Allison tries to remember the brands her brother used when he played the game, this is an example of:

A)internal locus of control.
B)external locus of control.
C)internal search for information.
D)limited problem solving.
E)external search for information.

Question 70

Mila wants to find out more about a newly launched detergent.She seeks additional information on the product from her friend who has used this particular good.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 71

When Allison decides to borrow some clothes for the tryouts, she does not give the matter too much thought.This is an example of:

A)internal locus of control.
B)external locus of control.
C)internal search for information.
D)limited problem solving.
E)external search for information.

Question 72

Allison is buying fruit juice.She scrutinizes all the information provided.She checks the ingredients for artificial flavours, the calorie and vitamin content, and the expiry date.Allison is a customer.

A)perceptive
B)high-involvement
C)low-involvement
D)motivated
E)opinionated

Question 73

Which of the following holds true for the term impulse buying?

A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives.

Question 74

Mary, a 20-something administrator, enjoys going out every weekend.One afternoon, while in the mall to exchange a pair of shoes, Mary spots a handbag sale.Despite making a strict resolution not to buy unnecessary goods, Mary weakens and buys a purse, a pair of jeans, and another new pair of shoes.This is an example of:

A)habitual decision making.
B)internal search for information.
C)postpurchase dissonance.
D)impulse buying.
E)external search for information.

Question 75

Which of the following needs is fulfilled when Jake uses the equipment endorsed by Sidney Crosby that is of the same quality but more expensive than the Mills International equipment?

A)functional needs
B)physiological needs
C)psychological needs
D)self-actualization needs
E)social needs

Question 76

Which of the following holds true for the term habitual decision making?

A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives.

Question 77

Which of the following needs is fulfilled when Jake uses the Mills International equipment?

A)functional needs
B)physiological needs
C)psychological needs
D)self-actualization needs
E)social needs

Question 78

Which of the following holds true for the term limited problem solving?

A)It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour.
B)It refers to a buying decision made by customers on the spot when they see the merchandise.
C)It refers to a purchase decision process in which consumers engage with little conscious effort.
D)It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time.
E)It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives.

Question 79

Jeff is a football player.He wants to join a college that provides scholarships to football players and better facilities for athletes.He also checks the fees and dorm facilities of each of these colleges.Jeff devotes considerable time and effort to analyzing his alternatives.He finally settles on the school that best matches his criteria.This is an example of:

A)external locus of control.
B)limited problem solving.
C)internal locus of control.
D)ritual consumption.
E)extended problem solving.

Question 80

Mary usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.Mary is indulging in:

A)habitual decision making.
B)an external search for information.
C)impulse buying.
D)an internal search for information.
E)postpurchase dissonance.