Deck 5: Audiencanalysis Anadaptation

Question 1

Effectivspeakers focus on WIIFrather than WIIFM.

Answer 1

True

Question 2

Oncyou determinyour presentation's purpose, developing thmessagcontenis thnexstep.

Answer 2

False

Question 3

Effectivspeakers try to determinwhether anwhich audiencmembers agree, disagree, anarneutral concerning their topic.

Answer 3

True

Question 4

Audiencmembers who havtroublunderstanding subtlnonverbal cues anthimportancogoing beyonfacts woulbcharacterizeas "high context" communicators.

Question 5

Speakers shoulrely primarily on collecting general audiencdemographiinformation as basis for detaileaudiencanalysis.

Question 6

High power distancspeakers may bvery direct, givexplicidirections, anexpeccompliancfrom audiencmembers.

Question 7

Islam, likChristianity anJudaism, is monotheistireligion
(beliein onGod).

Question 8

Mosaudiences lovhearing repetition ofamiliar materials.

Question 9

Hinduism is tholdesothworld's major religions, dating back morthan 3,000 years.

Question 10

Asking "Why arthey here?" is thsamas collecting audiencdemographidata.

Question 11

Presentations thafocus on topic-centereinterests avoisubjects loadewith mystery anintrigue.

Question 12

High-contexaudiencmembers may neetimto review information bumay nobconscious othspeaker's relationship with thaudience.

Question 13

Effectivspeakers match their persuasivstrategies to audiencattitudes anvalues.

Question 14

Thgeneral demographicharacteristics oan audiencincludrace, gender, hobbies, career goals, anmarital status.

Question 15

Speakers anaudiences work together to form uniqurelationship.

Question 16

All audiences havsimilar human values.

Question 17

Self-centereinterests ararousewhen presentation has thpotential to resulin gain or loss for individual audiencmembers.

Question 18

Presentations shoulbcustomizebaseon analyzing audienccharacteristics anattitudes.

Question 19

Oversimplifieviews abouaudiencmembers can resulin stereotyping.

Question 20

Collectivisspeakers arlikely to focus on how they sharaudience's values.

Question 21

Oncthspeech has begun, only ineffectivspeakers adapmid- presentation.

Question 22

Iyou werpreparing presentation comparing thVietnam War to thWar in Iraq, which othfollowing factors woulbmosimportanwhen analyzing your audience?

A)college majors
B)marital status
C)race
D)income level
E)age

Question 23

.Effectivspeakers identify thprimary values oaudiencmembers anadaptheir messages to thosvalues ansacrifictheir own values for thsakothpresentation.

Question 24

Whether audiencmembers believin Goor nois an examploan attitude.

Question 25

Whayou learn abouyour audienccan affecyour purpose.

Question 26

Goosurveys ask audiences members to sign their names to ensurfairness anvalidity.

Question 27

In general, younger audiences armorsusceptiblto persuasion than older audiences.

Question 28

gooaudiencsurvey shoulbshort.

Question 29

Speakers can draw many valiconclusions abouan audience's values anattitudes simply by looking athem.

Question 30

Iaudiencfeedback suggests thayou'rnogetting through to your listeners, feel freto interrupyour presentation by asking comprehension questions.

Question 31

When speaking to international audiences, maksuryou speak morslowly anclearly anthayou avoimoshumor.

Question 32

"Do you eahealthy foods?" is well-wordeanuseful question for an audiencsurvey.

Question 33

Oncyou havanalyzeyour audience, thnexdecision-making step is to decidhow to changyour opinions anbeliefs in order to achievthpurposoyour presentation.

Question 34

I An acronym thais useas way to focus on customer characteristics, needs, interests, attitudes anvalues is WYSIWYG.

Question 35

An audience's level oeducation tells you something aboutheir general level oknowledganvocabulary.

Question 36

Close-endequestions forcaudiencmembers to choosan answer from limitelisooptions.

Question 37

Iyou arwell preparewith clear message, you can avoihaving to modify or changyour presentations whilspeaking.

Question 38

When therwerdisruptions during Alex's speech, htook thadvicothtextbook anwaiteuntil someoncamto help.

Question 39

Which othfollowing goals represents thpurposoaudiencanalysis?

A)Knowing who they are
B)Knowing their interests
C)Knowing their attitudes
D)Knowing what they already know
E)All of the above.

Question 40

Administering an audiencsurvey can help you analyzanadapto your listeners.

Question 41

Which audiencanalysis question is moslikely to providdemographiinformation abouthmembers oyour audience?

A)Who are they?
B)Why are they here?
C)What are their interests?
D)What are their attitudes?
E)What are their values?

Question 42

Josh is thtop salesperson ahis company anhfrequently mentions his many accomplishments in his presentations.Josh demonstrates which variablrelateto speaker's cultural dimension?

A)High power distance
B)Individualism
C)Collectivism
D)Low power distance
E)Masculine

Question 43

When determining whether or noan audiencagrees with you, whaquestion shoulyou ask?

A)"Why are they here?"
B)"What are their demographic characteristics?"
C)"What do they know?"
D)"What are their attitudes?"
E)"What do they do?"

Question 44

Audiencdemographics characteristics include

A)age, race, and size of the audience.
B)age, religion, and size of the audience.
C)age, race, and religion of the audience.
D)religion, values, and race of the audience.
E)age, attitudes, and gender of the audience

Question 45

When considering why audiencmembers arin attendance, which othfollowing is an examplohow they may brewarded?

A)They may be paid to attend
B)They may have nothing else to do
C)The topic may be related to their professional interests
D)They may be accompanying a friend
E)They may be substituting as a group representative

Question 46

Whilwmay practicpresentation befordelivering it, thtextbook reminds us thata.speech is beswhen practicealone
B)A speech is not a speech if it is not written out in full detail and read
C)A speech is not a speech unless it has an audience
D)The audience is of little concern when preparing a presentation
E)A presenter should focus on his or her own interests, attitudes and values when preparing a speech

Question 47

Which othfollowing reasons is moslikely why an audiencwoulattenpresentation by Bill Cosby on thimportancocollegeducation?

A)The audience members are required to attend.
B)The audience members always attend.
C)The audience members are interested in the topic.
D)The audience members are interested in the speaker.
E)The audience members are not sure why they are attending.

Question 48

In general, which countries arclassifieas thmoscollectivist?

A)Asia and Latin America countries
B)The U.S.A.and Great Britain
C)The U.S.A.and Asia countries
D)Latin America countries and the U.S.A.
E)Canada and Great Britain

Question 49

Which othfollowing regarding cultural differences can help you achievyour purposanbenefiyour audience?

A)Understand cultural differences
B)Respect cultural differences
C)Adapt to cultural differences
D)All of the above
E)None of the above

Question 50

Open-endequestions

A)capture stories.
B)capture personal feelings.
C)capture feelings.
D)do all of the above.
E)do none of the above.

Question 51

useful audiencsurvey is

A)detailed and professional.
B)short and confidential.
C)complex and fair.
D)detailed and confidential.
E)professional and public.

Question 52

When gathering audiencinformation, thsimplesmethois to

A)develop useful audience survey.
B)stop, look, and listen.
C)interview key audience members.
D)contact speakers who have presented to this group.
E)do online research on the group and community.

Question 53

Which othfollowing answers besdescribes thinterests oCivil War buffs attending presentation thawill contrasthbattles oBull Run anGettysburg?

A)Topic-centered
B)Self-centered
C)Attitude-centered
D)Audience-centered
E)Adaptation-centered

Question 54

Age, race, gender, incomlevel, anoccupation arall examples of

A)audience attitudes.
B)a spectrum of predictable behavior.
C)comprehension questions.
D)logistical information.
E)demographic information.

Question 55

Which popular acronym helps sales professionals adapto their potential buyers?

A)WIIFT
B)WIIFM
C)WIIFS
D)WIIFP
E)WIFFLE

Question 56

Which othfollowing audienccharacteristics woulbmordifficulto observbeforyou begin your presentation?

A)The percent of women and men
B)The range in ages
C)The representation of different races
D)The formality of dress
E)The educational levels

Question 57

high-contexculturis characteristiomospeoplliving in

A)Greece.
B)Sweden.
C)Portugal.
D)Japan.
E)The U.S.A..

Question 58

Thcultural dimension defineas preferencfor independencor interdependencis

A)Power Distance.
B)Uncertainty Avoidance.
C)Individualism or Collectivism.
D)High or Low Context.
E)Masculine or Feminine.

Question 59

Which othfollowing reasons is moslikely to explain why group members woulattenthmonthly meeting olocal community servicorganization?

A)They are required to attend.
B)They always attend.
C)They are interested in the topic.
D)They are interested in the speaker.
E)They are not sure why they are attending.

Question 60

Which statemenis noan examplostereotyping?

A)Most college students have earned a high school diploma.
B)Asian Americans are the best students.
C)People from urban areas are more talkative and aggressive.
D)Women cook better than men do.
E)College professors are smarter than their students.

Question 61

Iyou wermaking presentation comparing two advancecomputer systems, which othfollowing questions woulbmosimportanwhen analyzing your audience?

A)What do they know?
B)What are their attitudes?
C)What are their interests?
D)What are their learning styles?
E)What is their race and religion?

Question 62

An overuseexpression familiar to everyonin particular culturbupotentially unfamiliar to someonfrom differenculturis called

A)slang.
B)onomatopoeia.
C)a cliché or metaphor.
D)a maxim.
E)a tongue twister.

Question 63

Comprehension questions askeduring presentation can help you

A)capture attention.
B)involve the audience.
C)assess audience comprehension.
D)help maintain control,
E)accomplish all of the above.

Question 64

Iaudiencfeedback suggests you arnogetting through to you audience, you shoulconsider

A)asking comprehensive questions.
B)ending the presentation as soon as possible.
C)allowing the audience to ask questions at the end of your presentation.
D)repeating your key points more frequently.
E)slowing down so listeners have more thinking time.

Question 65

When an audiencis so variethaiis impossiblto adapto every member, speaker may focus on key audiencmembers.Key audiencmembers arpeoplwho

A)sit in the front row.
B)appear to be the most encouraging.
C)have influence or ability to make things happen.
D)are friends with the speaker.
E)the best dressed.

Question 66

Iyou wermaking persuasivpresentation opposing thspanking ochildren, whaaudienccharacteristiwoulbmosimportanin preparing your arguments?

A)economic status
B)educational status
C)career status
D)marital status
E)parental status

Question 67

Iyou werinviteto speak to group ohomeowners abouthbenefits oinstalling natural gas heat, which othfollowing characteristics woulyou expecamong your listeners.

A)military experience
B)careers in public service
C)males and females
D)poor health
E)strong religious beliefs

Question 68

When adapting to mosinternational audiences, you should

A)be less formal.
B)use more humor.
C)avoid visual aids.
D)speak slowly and clearly.
E)use clichés.

Question 69

With somconcern, Diannpauses during presentation ansays, "I sesomconfusion on your faces.Can you tell mwhy?" Diannis using comprehension question for thprimary purposof

A)capturing audience attention.
B)involving the audience.
C)assessing audience understanding.
D)letting her voice rest.
E)maintaining control.