Deck 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager
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Deck 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager
1
Which of the following is an example of volatile memory?
A) Random-access memory
B) Flash memory
C) Optical disk drive
D) Nanodrive
E) Read-only memory
A) Random-access memory
B) Flash memory
C) Optical disk drive
D) Nanodrive
E) Read-only memory
A
2
Moore's Law has impacted the camera industry such that the firms that sell the most cameras aren't camera companies, but phone manufacturers.
True
3
_____ is a nonvolatile, chip-based storage, often used in mobile phones, cameras, and MP3 players.
A) Random-access memory
B) Cache memory
C) Optical storage memory
D) Holographic memory
E) Flash memory
A) Random-access memory
B) Cache memory
C) Optical storage memory
D) Holographic memory
E) Flash memory
E
4
A Microprocessor is a fast chip-based volatile storage in a computing system.
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5
_____ are substances that are capable of enabling as well as inhibiting the flow of electricity.
A) Insulators
B) Semiconductors
C) Resistors
D) Inductors
E) Thermostats
A) Insulators
B) Semiconductors
C) Resistors
D) Inductors
E) Thermostats
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6
Moore's Law applies to all types of technology components including drives and fiber optic cable transmission speeds.
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7
Random-access memory is an example of nonvolatile memory.
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8
The managerial definition of Moore's Law suggests that computing costs related to chips (microprocessors and silicon-based storage) double every eighteen months.
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9
Flash memory is slower (meaning it transfers data at a slower rate) than conventional disk-based drives.
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10
Zara's use of RFID tags can be considered an example of
A) Kryder's law
B) the IoT
C) volatile memory
D) Carver Meade's Corollary
A) Kryder's law
B) the IoT
C) volatile memory
D) Carver Meade's Corollary
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11
The _____ is the part of a computer that executes the instructions of a computer program.
A) software
B) flash memory
C) DWDM
D) random-access memory or RAM
E) microprocessor
A) software
B) flash memory
C) DWDM
D) random-access memory or RAM
E) microprocessor
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12
One of the implications of price elasticity of technology products is that:
A) the cost of a semiconductor chip fabrication plant doubles every four years.
B) the magnetic disk areal storage density doubles annually.
C) customers not only buy more products as they become cheaper, but whole new markets employing new technology open up.
D) the value of chips in semiconductor-based devices appreciates every six months.
E) firms stock up on tech products and sell them once their prices increase.
A) the cost of a semiconductor chip fabrication plant doubles every four years.
B) the magnetic disk areal storage density doubles annually.
C) customers not only buy more products as they become cheaper, but whole new markets employing new technology open up.
D) the value of chips in semiconductor-based devices appreciates every six months.
E) firms stock up on tech products and sell them once their prices increase.
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13
Which of the following statements is a valid reason for chip manufacturers to carry minimal inventory?
A) Rising transportation costs greatly increase the costs of manufacturing and make moving inventory between locations highly expensive.
B) Chip manufacturers maintain low inventories to hedge the move of semiconductor technology away from silicon-based chips.
C) The potential physical and electronic damage to silicon chips if left unused for extended periods of time deters manufacturers from maintaining higher inventories.
D) Chip manufacturers leverage the higher costs of chip-based products to their advantage by keeping supply low compared to demand.
E) Products with a significant chip-based component rapidly fall in value and can cause huge losses when overproduced.
A) Rising transportation costs greatly increase the costs of manufacturing and make moving inventory between locations highly expensive.
B) Chip manufacturers maintain low inventories to hedge the move of semiconductor technology away from silicon-based chips.
C) The potential physical and electronic damage to silicon chips if left unused for extended periods of time deters manufacturers from maintaining higher inventories.
D) Chip manufacturers leverage the higher costs of chip-based products to their advantage by keeping supply low compared to demand.
E) Products with a significant chip-based component rapidly fall in value and can cause huge losses when overproduced.
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14
Moore's Law kicked in during the 1970s for the_____________, and minicomputers were a hit.
A) first wave
B) second wave
C) third wave
D) big corporations
E) government
A) first wave
B) second wave
C) third wave
D) big corporations
E) government
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15
Solid state components are less likely to fail because they:
A) are driven by precise sets of software instructions.
B) have the capability to both enable and inhibit the flow of electricity.
C) have no moving parts.
D) are composed of germanium instead of silicon.
E) contain storage that retains data even when powered down.
A) are driven by precise sets of software instructions.
B) have the capability to both enable and inhibit the flow of electricity.
C) have no moving parts.
D) are composed of germanium instead of silicon.
E) contain storage that retains data even when powered down.
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16
drive storage is considered to be solid state.
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17
Moore's Law states that:
A) magnetic disk storage density doubles annually.
B) the cost per unit of useful light emitted by an LED falls by a factor of 10 every decade.
C) the value of a telecommunications network is proportional to the square of the number of connected users of the system.
D) chip performance per dollar doubles every eighteen months.
E) the cost of a semiconductor chip fabrication plant is cut in half every four years.
A) magnetic disk storage density doubles annually.
B) the cost per unit of useful light emitted by an LED falls by a factor of 10 every decade.
C) the value of a telecommunications network is proportional to the square of the number of connected users of the system.
D) chip performance per dollar doubles every eighteen months.
E) the cost of a semiconductor chip fabrication plant is cut in half every four years.
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18
The third wave of computing was characterized by the introduction of _____.
A) personal computers
B) mainframe computers
C) minicomputers
D) Internet computing
E) laptops
A) personal computers
B) mainframe computers
C) minicomputers
D) Internet computing
E) laptops
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19
Price elasticity refers to the:
A) change in the demand for a good in response to a change in income.
B) rate at which product prices vary in response to changes in customer demand.
C) range of production costs that change as a direct function of the availability of raw materials.
D) rate at which demand for a product or service fluctuates with price change.
E) numerical measure of the responsiveness of the supply of a product to a change in its production cost.
A) change in the demand for a good in response to a change in income.
B) rate at which product prices vary in response to changes in customer demand.
C) range of production costs that change as a direct function of the availability of raw materials.
D) rate at which demand for a product or service fluctuates with price change.
E) numerical measure of the responsiveness of the supply of a product to a change in its production cost.
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20
Storage that is wiped clean when power is cut off from a device is known as _____.
A) flash memory
B) read-only memory
C) holographic memory
D) volatile memory
E) non-volatile memory
A) flash memory
B) read-only memory
C) holographic memory
D) volatile memory
E) non-volatile memory
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21
Devices without moving parts are often described as ___________.
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22
Which of the following sets of interrelated forces threatens to slow down the progression of Moore's Law?
A) Weight, speed, and capacity
B) Density, clock speed, and wafer thickness
C) Size, heat, and power
D) Silicon availability, efficiency, and energy
E) Memory, cache size, and speed
A) Weight, speed, and capacity
B) Density, clock speed, and wafer thickness
C) Size, heat, and power
D) Silicon availability, efficiency, and energy
E) Memory, cache size, and speed
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23
_____ refer to the multibillion dollar factories used to manufacture semiconductors.
A) Grids
B) Platforms
C) Lecterns
D) Fabs
E) Kilns
A) Grids
B) Platforms
C) Lecterns
D) Fabs
E) Kilns
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24
Storage that retains data even when powered down is known as _____ memory.
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25
Which of the following factors is responsible for enabling the advance of Moore's Law?
A) The distance between pathways inside silicon chips gets smaller with each successive generation.
B) Silicon is commonly available in the form of sand or silicon dioxide, which helps keep the costs of chip production low.
C) Constant interaction among three forces-size, heat, and power-makes Moore's Law practical and ensures that it will endure for decades to come.
D) The availability of better cooling technologies ensures chips can continue growing smaller and more power efficient.
E) With the exponential growth in information technology-enabled businesses, the demand for computers makes Moore's Law possible.
A) The distance between pathways inside silicon chips gets smaller with each successive generation.
B) Silicon is commonly available in the form of sand or silicon dioxide, which helps keep the costs of chip production low.
C) Constant interaction among three forces-size, heat, and power-makes Moore's Law practical and ensures that it will endure for decades to come.
D) The availability of better cooling technologies ensures chips can continue growing smaller and more power efficient.
E) With the exponential growth in information technology-enabled businesses, the demand for computers makes Moore's Law possible.
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26
Vitality Corporation's GlowCaps showed how the Internet of Things can potentially impact health care. Briefly describe the effort and the benefit to individuals and firms.
Vitality Corp's GlowCaps is an example of the potential for low-cost computing to improve health care quality while lowering costs. The GlowCap from Vitality, Inc., is a "smart" pill bottle that will flash when you're supposed to take your medicine. It will play a little tune if you're an hour late for your dose and will also squirt a signal to a night-light that flashes as a reminder (in case you're out of view of the cap). GlowCaps can also be set to call or send a text if you haven't responded past a set period of time. And the device will send a report to you, your doc, or whomever else you approve. The GlowCap can even alert your pharmacy when it's time for refills. Insurance companies have an incentive to subsidize the bottles or provide them for free. The business case for that? The World Health Organization estimates drug adherence at just 50 percent, and analysts estimate that up to $300billion in increased medical costs are due to patients missing their meds. GlowCap users reported a 98 percent medication adherence rate.
Vitality Corp's GlowCaps is an example of the potential for low-cost computing to improve health care quality while lowering costs. The GlowCap from Vitality, Inc., is a "smart" pill bottle that will flash when you're supposed to take your medicine. It will play a little tune if you're an hour late for your dose and will also squirt a signal to a night-light that flashes as a reminder (in case you're out of view of the cap). GlowCaps can also be set to call or send a text if you haven't responded past a set period of time. And the device will send a report to you, your doc, or whomever else you approve. The GlowCap can even alert your pharmacy when it's time for refills. Insurance companies have an incentive to subsidize the bottles or provide them for free. The business case for that? The World Health Organization estimates drug adherence at just 50 percent, and analysts estimate that up to $300billion in increased medical costs are due to patients missing their meds. GlowCap users reported a 98 percent medication adherence rate.
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27
Semiconductor-based devices are also known as _____.
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28
Multicore processors are formed by:
A) connecting identical processors in a parallel combination and drawing power from the same source.
B) putting two or more lower power processor cores on a single chip.
C) connecting a series of high powered processors through a single power source.
D) slicing a flat chip into pieces and reconnecting the pieces vertically.
E) connecting a combination of parallel and series-connected processors to a single larger processor to supplement its functioning.
A) connecting identical processors in a parallel combination and drawing power from the same source.
B) putting two or more lower power processor cores on a single chip.
C) connecting a series of high powered processors through a single power source.
D) slicing a flat chip into pieces and reconnecting the pieces vertically.
E) connecting a combination of parallel and series-connected processors to a single larger processor to supplement its functioning.
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29
The shrinking of the pathways inside silicon chips that enables Moore's Law, is an indefinite process.
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30
A(n) _____ is referred to as the calculating brain of the computer that executes the instructions of a computer program.
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31
What are the two main advantages of using solid state storage vs. a conventional disk?
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32
The Medtronic _____., which comes with up to two cameras that, once swallowed, can relay images of your innards, has been approved for being used to diagnose intestinal and colon problems.
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33
Multicore processors can run older software written for single-brain chips.
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34
What is Moore's Law? How has it impacted the electronics industry? What economic trends has it inspired?
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35
Why is Moore's Law seen as having a 'special kind of price elasticity'?
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36
A(n) _____ is a high-speed glass or plastic-lined networking cable used in telecommunications.
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37
Moore's Law is possible because the distance between the pathways inside silicon chips gets smaller with each successive generation.
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38
Hyperefficient chips of the future may also be made out of carbon nanotubes.
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39
The 1980s brought wave three in the form of _________.
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40
What is M-Pesa and what advantages does this bring to Kenya's population?
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41
A(n) _____ refers to a massive network of computer servers running software to coordinate their collective use and to provide a common set of services.
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42
_____ is a form of cloud computing where a firm subscribes to a third-party software and receives a service that is delivered online.
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43
The term _____ refers to computers that are among the fastest of any in the world at the time of their introduction.
A) mainframes
B) quantum computers
C) supermini computers
D) minisuper computers
E) supercomputers
A) mainframes
B) quantum computers
C) supermini computers
D) minisuper computers
E) supercomputers
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44
A thin, circular slice of material used to create semiconductor devices is known as a(n) _____.
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45
What problem is faced by multicore processors running older software written for single-brain chips?
A) Multicore processors usually run older software by using only one core at a time.
B) Multicore processors draw more power than single-brain processors to solve the same problem.
C) Multicore processors require greater cooling to run the same software as single-brain processors.
D) Individual cores in multicore processors have smaller memories than single-brain chips and are consequently slower.
E) Multicore processors still have some fair distance to go before going mainstream.
A) Multicore processors usually run older software by using only one core at a time.
B) Multicore processors draw more power than single-brain processors to solve the same problem.
C) Multicore processors require greater cooling to run the same software as single-brain processors.
D) Individual cores in multicore processors have smaller memories than single-brain chips and are consequently slower.
E) Multicore processors still have some fair distance to go before going mainstream.
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46
Electronic waste is expected to decrease with the rise of living standards worldwide.
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47
For many applications, the _____________ will outperform a single speedy chip, while running cooler and drawing less power.
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48
If electronics now travel half the distance to make a calculation, that means the chip is ____.
A) half as big
B) easier to keep cool
C) twice as fast
D) very expensive
E) all of the above
A) half as big
B) easier to keep cool
C) twice as fast
D) very expensive
E) all of the above
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49
Give a brief description of each of the factors that is impeding the continued validity of Moore's Law.
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50
Grid computing, though faster and more efficient, is an expensive alternative to supercomputers.
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51
Which of the following problems is least likely to be solved through grid computing?
A) Financial risk modeling
B) Gene analysis
C) Linear problems
D) Parallel problems
E) Manufacturing simulation
A) Financial risk modeling
B) Gene analysis
C) Linear problems
D) Parallel problems
E) Manufacturing simulation
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52
The multiple-brain approach is best suited for problems of a linear nature.
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53
_____ are the super tiny on-off switches in a chip that work collectively to calculate or store things in memory.
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54
Modern supercomputing is typically done via a technique called massively parallel processing.
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55
_____ is a technique in which computers are designed with many microprocessors that work together, simultaneously, to solve problems.
A) Nanocomputing
B) Quantum computing
C) Grid computing
D) Massively parallel processing
E) Cloud computing
A) Nanocomputing
B) Quantum computing
C) Grid computing
D) Massively parallel processing
E) Cloud computing
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56
Grid computing is a type of computing in which:
A) special software is installed on several computers enabling them to work together on a common problem.
B) computers are designed with many microprocessors that work together, simultaneously, to solve problems.
C) quantum properties, such as superposition and entanglement, are used to represent data and perform operations on these data.
D) microprocessors with two or more (typically lower power) calculating processor cores are fabricated on the same piece of silicon to solve multiple problems.
E) computer software seeks to reproduce or mimic human thought, decision making, or brain functions.
A) special software is installed on several computers enabling them to work together on a common problem.
B) computers are designed with many microprocessors that work together, simultaneously, to solve problems.
C) quantum properties, such as superposition and entanglement, are used to represent data and perform operations on these data.
D) microprocessors with two or more (typically lower power) calculating processor cores are fabricated on the same piece of silicon to solve multiple problems.
E) computer software seeks to reproduce or mimic human thought, decision making, or brain functions.
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57
Electronic waste is valuable because it contains small bits of metals such as silver, platinum, and gold.
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58
Describe massively parallel computing and grid computing and discuss how they transform the economics of supercomputing.
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59
Replacing computing resources-either an organization's or individual's ware or software-with services provided over the Internet is known as _____.
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60
_____ are the supertiny on-off switches in a chip that work collectively to calculate or store things in memory.
A) Transistors
B) Multicore processors
C) Single-core processors
D) Conductors
E) Inductors
A) Transistors
B) Multicore processors
C) Single-core processors
D) Conductors
E) Inductors
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61
Based on the author's take on e-waste management, a manager would do well to learn that:
A) dealing with e-waste at home can be ten times cheaper than sending it abroad.
B) disposal and recycling partners must be audited with the same vigor as suppliers and other partners.
C) environmentalists target only the big firms as they can afford to compensate for any environmental damage wrought by their practices.
D) it is simple enough for firms to monitor and track e-waste management through international agencies such as Fair Factories Clearinghouse.
E) appointing environmentalists like Al Gore to the firm's board of directors helps avoid legal action and brand tarnishing due to bad e-waste management practices.
A) dealing with e-waste at home can be ten times cheaper than sending it abroad.
B) disposal and recycling partners must be audited with the same vigor as suppliers and other partners.
C) environmentalists target only the big firms as they can afford to compensate for any environmental damage wrought by their practices.
D) it is simple enough for firms to monitor and track e-waste management through international agencies such as Fair Factories Clearinghouse.
E) appointing environmentalists like Al Gore to the firm's board of directors helps avoid legal action and brand tarnishing due to bad e-waste management practices.
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62
China has banned the importing of e-waste within its borders since 2000.
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63
E-waste management is extraordinarily difficult to monitor and track, and loopholes are rampant.
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64
E-waste is particularly difficult to address because of:
A) multiple international agencies like the Fair Factories Clearinghouse.
B) morals and ethics that dictate firms to put principles above profits.
C) environmental advocates being appointed to influential positions on company boards.
D) the complexity of the modern value chain.
E) the increased longevity of electronic products.
A) multiple international agencies like the Fair Factories Clearinghouse.
B) morals and ethics that dictate firms to put principles above profits.
C) environmental advocates being appointed to influential positions on company boards.
D) the complexity of the modern value chain.
E) the increased longevity of electronic products.
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65
The process of separating out the densely packed materials inside tech products so that the value in e-waste can be effectively harvested is extremely skill intensive.
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66
Describe some of the benefits customers receive from using MagicBands.
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67
Disney's says the MagicBand and supporting systems have cut turnstile transaction time by 60%.
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68
Disney's MagicBand can be used both at their theme parks and with home computer applications
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69
Describe some of the physical ware and infrastructure improvements that were necessary throughout the DisneyWorld resort in order to make MagicBand and MyMagic+ work.
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70
Studying MyMagic+ helps one understand the costs associated with information systems deployment at scale. According to your reading, one major expense was that 70,000 "cast members" (Disney's name for its employees) received MyMagic+ _______________.
A) bands
B) readers
C) training
D) iPod Touch PDAs
:
A) bands
B) readers
C) training
D) iPod Touch PDAs
:
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71
Managers looking for advice on properly dealing with obsolete technology ware can: a) consult the e-Stewards program
B) seek advice from the International Association of Electronics Recyclers
C) look for partners with ISO 9001 and ISO 14001 certifications
D) investigate resources provided by the Basel Action Network
E) all of the above
F) none of the above
B) seek advice from the International Association of Electronics Recyclers
C) look for partners with ISO 9001 and ISO 14001 certifications
D) investigate resources provided by the Basel Action Network
E) all of the above
F) none of the above
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72
How does Disney manage privacy and payment concerns with the possibility of lost or stolen bands?
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73
Which of the following statements regarding the current electronic waste scenario is true?
A) Electronic waste increases with the rise of living standards worldwide.
B) The content of gold in a pound of electronic waste is lesser than that in a pound of mined ore.
C) The process of separating densely packed materials inside tech products to effectively harvest the value in e-waste is skill intensive.
D) Sending e-waste abroad can be much more expensive than dealing with it at home.
E) E-waste trade is mostly transparent, and stringent guidelines ensure that all e-waste is accounted for.
A) Electronic waste increases with the rise of living standards worldwide.
B) The content of gold in a pound of electronic waste is lesser than that in a pound of mined ore.
C) The process of separating densely packed materials inside tech products to effectively harvest the value in e-waste is skill intensive.
D) Sending e-waste abroad can be much more expensive than dealing with it at home.
E) E-waste trade is mostly transparent, and stringent guidelines ensure that all e-waste is accounted for.
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74
What are the implications of e-waste management from an organizational and managerial perspective?
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75
Disney's MagicBand can be used for everything except as a hotel room key.
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76
Which of the following is not true about the development of MyMagic+?
A) The firm had the backing of executive leadership who also provided resources to support the complex and expensive project
B) Many disparate teams were impacted by the project, presenting political challenges in a project so large
C) It is estimated that Disney spent over $1 billion on these systems
D) Contrary to what one would expect from Moore's Law, the cost of the MagicBands themselves actually rose past original per-unit estimates
A) The firm had the backing of executive leadership who also provided resources to support the complex and expensive project
B) Many disparate teams were impacted by the project, presenting political challenges in a project so large
C) It is estimated that Disney spent over $1 billion on these systems
D) Contrary to what one would expect from Moore's Law, the cost of the MagicBands themselves actually rose past original per-unit estimates
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77
Disney's says the MagicBand now cost less than $5 to manufacture.
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78
What is electronic waste? What are the factors that aggravate this problem?
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