Deck 9: Social Computing

Question 1

Organizations do NOT typically use wikis to _________.

A) collaborate on projects
B) follow consumers' social networking comments
C) keep enterprise wide documents
D) provide a central repository

Answer 1

B

Question 2

________ attracts video game lovers and sports enthusiasts through contests. The company also encourages the most dedicated community members to contribute ideas on company products.

A) Disney
B) Levi's
C) Mountain Dew
D) PepsiCo

Answer 2

C

Question 3

The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content.

A) 20-80; 20; 80
B) 80-20; 80; 20
C) 40-60; 40; 60
D) 60-40; 60; 40

Answer 3

A

Question 4

On the web, the first peer-to-peer model was _________.

A) Airbnb
B) Craigslist
C) eBay
D) Zipcar

Question 5

________ is an example of microblogging.

A) Facebook
B) RSS
C) Twitter
D) UWB

Question 6

________ deliver functionality as services rather than as packaged software.

A) Mashups
B) Tags
C) Web services
D) Wikis

Question 7

________ does NOT use a peer-to-peer business model.

A) Airbnb
B) Craigslist
C) eBay
D) Twitter

Question 8

________ allow users to place information in multiple, overlapping associations rather than in rigid categories.

A) Mashups
B) Tags
C) Web services
D) Wikis

Question 9

Airport police dragged Dr. David Dao from a(n) ____ plane when he refused to give up his seat.

A) Delta
B) JetBlue
C) Southwest
D) United Airlines

Question 10

The key developments of Web ________ were the creation of websites and the commercialization of the web.

A) 1.0
B) 2.0
C) 3.0
D) 4.0

Question 11

________ is the greatest concern in the peer-to-peer economic model.

A) Accessibility
B) Cost
C) Trust
D) Usability

Question 12

________ are user-generated classifications that use ________ to categorize and retrieve web pages, photos, videos, and other web content.

A) Crowdsources; mashups
B) Crowdsources; tags
C) Folksonomies; mashups
D) Folksonomies; tags

Question 13

________ advertises on Facebook by enabling consumers to populate a "shopping cart" based on what their friends think they would like.

A) Disney
B) Levi's
C) Mountain Dew
D) PepsiCo

Question 14

United Airlines originally apologized only for the "overbook situation" that caused Dr. Dao physical harm. After two days, United Airlines changed its public responses due to ________.

A) customer boycotts
B) machine learning recommendations
C) pressure from lawyers
D) social media backlash

Question 15

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.

A) Blogging
B) RFID
C) RSS
D) UWB

Question 16

Mexicans used _______ heavily to recruit volunteers and communicate with people trapped in buildings in the 2017 earthquake.

A) Facebook
B) Google
C) Twitter
D) WhatsApp

Question 17

________ feature remixable applications and data.

A) Mashups
B) Tags
C) Web services
D) Wikis

Question 18

________ are an example of harnessing collective intelligence.

A) Mashups
B) Tags
C) Web services
D) Wikis

Question 19

________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information.

A) Disney
B) Levi's
C) Mountain Dew
D) PepsiCo

Question 20

________ is NOT an example of collaborative consumption.

A) Collaborative production
B) Crowdfunding
C) Mass customization
D) Peer-to-peer lending

Question 21

________ allows shoppers to create profiles and blogs about their favorite products in social communities.

A) Epinions
B) InStyle
C) Stylehive
D) ThisNext

Question 22

________ advertising is a sales pitch that fits into the flow of information being shown.

A) Conversational
B) Filter
C) Native
D) Viral

Question 23

________ is an example of a shopping community.

A) Craigslist
B) Fotolia
C) Kaboodle
D) LivingSocial

Question 24

PayPerPost is an example of ________ reviews.

A) conversational
B) customer
C) expert
D) sponsored

Question 25

________ does not promote its use of filter bubbles.

A) Amazon
B) Facebook
C) Google
D) Twitter

Question 26

Kreditech is based in ______ and is the only credit-scoring start-up that ______.

A) Germany; makes loans
B) Germany; uses machine learning to search for debts
C) Singapore; makes loans
D) Singapore; uses machine learning to search for debts

Question 27

________ is an example of an expert ratings and reviews websites.

A) Epinions
B) Metacritic
C) PayPerPost
D) SponsoredReviews

Question 28

________ is an example of a sponsored reviews website.

A) Epinions
B) Metacritic
C) PayPerPost
D) ThisNext

Question 29

________ marketing is word-of-mouth advertising.

A) Conversational
B) Filter
C) Native
D) Viral

Question 30

Metacritic is an example of ________ ratings and reviews.

A) conversational
B) customer
C) expert
D) sponsored

Question 31

________ marketing is when companies use social computing tools to obtain feedback from customers.

A) Conversational
B) Filter
C) Traditional
D) Viral

Question 32

________ is NOT an example of a social marketplace.

A) Craigslist
B) Flipsy
C) Fotolia
D) Tujia

Question 33

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites.

A) advertising
B) company buy-in
C) crowdsourcing
D) employee use

Question 34

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust.

A) conversational
B) filter
C) native
D) viral

Question 35

________ is an example of a group shopping website.

A) Facebook
B) LivingSocial
C) Tujia
D) Uber

Question 36

________ is an example of a customer ratings and reviews website.

A) Buzzillions
B) Metacritic
C) PayPerPost
D) SponsoredReviews

Question 37

Lenddo is based in ___ and finds the unbanked population in ___ particularly attractive.

A) Germany; India
B) Germany; the US
C) Singapore; India
D) Singapore; the US

Question 38

Epinions is an example of ________ ratings and reviews.

A) conversational
B) customer
C) expert
D) sponsored

Question 39

Approximately ________ percent of consumers consult reviews before making an online purchase.

A) 25
B) 50
C) 75
D) 100

Question 40

________ helps stores like Gap promote the season's latest fashion collections.

A) Epinions
B) InStyle
C) Stylehive
D) ThisNext

Question 41

________ is NOT a tool used by HR professionals.

A) Chatter
B) Tibbr
C) Wattpad
D) Yammer

Question 42

LinkedIn's main market segment is _________.

A) high-skill jobs
B) low-paying jobs
C) low-skill jobs
D) upper-level executives

Question 43

________ is a Snapchat competitor in Japan and Korea.

A) Facebook
B) Instagram
C) Snow
D) WhatsApp

Question 44

Job coaches recommend spending ________ percent of your time online to get a job.

A) 10
B) 25
C) 50
D) 80

Question 45

Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.

A) CRM
B) ERP
C) HRM
D) SCM

Question 46

________ allows companies to post jobs to eight different social networks simultaneously.

A) Bullhorn Reach
B) LinkedIn
C) Monster
D) Wattpad

Question 47

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.

A) 1/3
B) 2/3
C) 1/4
D) 3/4

Question 48

Users had passive involvement with Web 2.0 websites. Web 3.0, on the other hand, facilitates more interactive social computing.

Question 49

_______ is NOT a competitor of Sprinklr in the social media management marketspace.

A) Adobe
B) Oracle
C) Salesforce
D) Twitter

Question 50

In 2015, Snapchat entered a partnership with _______ to present live stories from selected games.

A) Major League Baseball
B) The National Basketball Association
C) The National Football League
D) The National Hockey League

Question 51

________ uses Clarabridge text analytics software to analyze comments from its online notes, e-mails, receipt-based surveys, and social media.

A) Dunkin' Donuts
B) McDonald's
C) Starbucks
D) Wendy's

Question 52

Unlike the NFL and MLB, the NBA encourages sharing of game highlights and photos on social media sites like Vine.

Question 53

Banner Health uses natural-language recognition technology to analyze online comments on social media and then reroutes negative feedback into its call center. This service is performed by _______.

A) Empathiq.com
B) Healthgrades.com
C) Salesforce.com
D) Slack.com

Question 54

Social computing increases _________.

A) buyer power
B) supplier power
C) threat of new entrants
D) threat of substitutes

Question 55

Job coaches recommend spending most of your time ________ to get a job.

A) educating yourself
B) networking
C) online
D) talking to headhunters

Question 56

________'s platform helps enterprises to manage the consumer experience at every interaction; the company provides social media marketing, social media monitoring, social advertising, content management, collaboration, and advocacy for large companies. A) Flickr
B) Salesforce
C) Sprinklr
D) Twitter

Question 57

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

A) Employee development
B) Onboarding
C) Recruiting
D) Social networking

Question 58

Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.

A) data
B) intelligence
C) knowledge
D) wisdom

Question 59

The "_______ Effect" sometimes drives physicians to provide care that patients do not actually need as a way of trying to make the patients happy.

A) Facebook
B) Google
C)Twitter
D) Yelp

Question 60

World Stickers lets users add _______ reality elements into any scenery.

A) augmented
B) overlay
C) snap
D) virtual

Question 61

Group buying on websites like Airbnb helps consumers get special deals.

Question 62

Two Coast Guard Academy cadets used social media to pinpoint the locations of people in need of help in the 2017 Hurricane Harvey disaster.

Question 63

Collaborative consumption services help establish a more sustainable global environment.

Question 64

For healthcare providers, it is best to respond to negative reviews as soon as possible with detailed information so that readers can verify the accuracy of the response.

Question 65

Social media is a reliable method for communicating about emergencies, so emergency responders use social media in conjunction with the 911 system as much as possible.

Question 66

Customers want to be heard and to know whether other customers agree with them, so retailers should allow customers to post reviews and ratings for the best social computing results.

Question 67

Social marketplaces are an example of C2C commerce.

Question 68

Online reputations do not matter as much in the healthcare industry because insurance companies put limits on the available doctors.

Question 69

Companies listen to consumers in the blogosphere who express their views on the companies' products. This is consumer-generated media.

Question 70

A filter bubble is a result of a search in which a website algorithm guesses what a user would like to see based on information about the user.

Question 71

Social marketplaces act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Question 72

A wiki is a website made up entirely of content posted by users.

Question 73

Banks use social capital to make lending decisions.

Question 74

Traditional focus groups foster closer customer relationships than social computing does.

Question 75

Social computing generates faster and cheaper results than traditional focus groups.

Question 76

The best thing about blogs is that they accurately reflect the opinions of customers.

Question 77

If a company is getting a lot of negative posts on its Wall, it is best to turn off features that let customers post comments without company approval.

Question 78

Collaborative consumption services offer employees many benefits including higher pay, more paid vacation, and flexible hours.

Question 79

Filter bubbles guarantee that you will see websites that widely disagree so you can come to an informed decision.

Question 80

Viral marketing lends itself especially well to social networking.