Deck 10: Monopolistic Competition and Oligopoly
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Deck 10: Monopolistic Competition and Oligopoly
1
A firm could differentiate its product by all of the following means exceptone.Which is the exception?
A)making the product available at a number of different locations
B)increasing the number of services that accompany the product
C)making the product physically different from other products
D)using packaging or advertising to create a special subjective image of the product in the consumer's mind
E)emphasizing that the product provides the same benefits to consumers as the others on the market,
Even when it is really physically different
A)making the product available at a number of different locations
B)increasing the number of services that accompany the product
C)making the product physically different from other products
D)using packaging or advertising to create a special subjective image of the product in the consumer's mind
E)emphasizing that the product provides the same benefits to consumers as the others on the market,
Even when it is really physically different
E
2
Monopolistic competitors are protected by barriers to entry.
False
3
Monopolistic competition is different from perfect competition becausemonopolistic competitors produce
A)a homogeneous product
B)a homogeneous but unique product
C)identical products
D)differentiated products
E)products similar to those produced by a monopoly
A)a homogeneous product
B)a homogeneous but unique product
C)identical products
D)differentiated products
E)products similar to those produced by a monopoly
D
4
Which of the following is most likely produced in a monopolisticallycompetitive market?
A)restaurant meals
B)computer chips
C)firewood
D)motorcycles
E)soft drink
A)restaurant meals
B)computer chips
C)firewood
D)motorcycles
E)soft drink
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5
Monopolistically competitive firms ignore the effect of their decisions uponother firms in the industry because
A)each firm is large relative to the market
B)each firm is small relative to the market
C)there are few sellers in the market
D)there is only one seller in the market
E)all firms follow the same known pricing rules
A)each firm is large relative to the market
B)each firm is small relative to the market
C)there are few sellers in the market
D)there is only one seller in the market
E)all firms follow the same known pricing rules
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6
Product differentiation helps determine the slope of the demand curvefacing a firm in monopolistic competition.
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7
The term monopolistic competition
A)is an alternate expression for monopoly
B)is used to describe perfect competition with strong entry barriers
C)denotes an industry with one seller of many differentiated products
D)denotes an industry with many sellers of homogeneous products
E)denotes an industry with many sellers of differentiated products
A)is an alternate expression for monopoly
B)is used to describe perfect competition with strong entry barriers
C)denotes an industry with one seller of many differentiated products
D)denotes an industry with many sellers of homogeneous products
E)denotes an industry with many sellers of differentiated products
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8
The forces that determine the cost of production are largely independent ofthe forces that shape demand.
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9
All of the following are examples of product differentiation except one.Which is the exception?
A)developing a new video game or a computer program called "How to Teach Your New Dog Old
Tricks"
B)manufacturing a car that minimizes outside noise relative to other cars
C)lowering the price of a good in a special sale
D)providing movies and special meals on airline flights
E)making sodiumfree, caffeinefree colas
A)developing a new video game or a computer program called "How to Teach Your New Dog Old
Tricks"
B)manufacturing a car that minimizes outside noise relative to other cars
C)lowering the price of a good in a special sale
D)providing movies and special meals on airline flights
E)making sodiumfree, caffeinefree colas
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10
When firms in an industry produce differentiated products,
A)longrun economic profit will always be zero
B)shortrun economic profit will always be positive
C)the demand curves facing firms will always be perfectly elastic
D)the demand curves facing firms will always be downwardsloping
E)new firms will always have an incentive to enter the industry in the long run
A)longrun economic profit will always be zero
B)shortrun economic profit will always be positive
C)the demand curves facing firms will always be perfectly elastic
D)the demand curves facing firms will always be downwardsloping
E)new firms will always have an incentive to enter the industry in the long run
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11
If Family Travel Agency, a monopolistic competitor, offers services thatare differentiated from the services of other producers in the industry, it
A)faces a perfectly elastic demand curve
B)is a price taker
C)has some power to control the price it charges
D)faces a perfectly inelastic demand curve
E)produces a product with no close substitutes
A)faces a perfectly elastic demand curve
B)is a price taker
C)has some power to control the price it charges
D)faces a perfectly inelastic demand curve
E)produces a product with no close substitutes
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12
Monopolistically competitive firms use product differentiation to increasethe price elasticity of demand.
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13
When firms differentiate their products, they
A)provide information to consumers with no additional use of productive resources
B)always increase their profits
C)always create real differences among products
D)frequently create artificial or superficial differences among products, thus raising production costs
E)usually strain the physical capacity of their plants
A)provide information to consumers with no additional use of productive resources
B)always increase their profits
C)always create real differences among products
D)frequently create artificial or superficial differences among products, thus raising production costs
E)usually strain the physical capacity of their plants
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14
Monopolistic competition is best described as
A)many firms with some control over price, and some product differentiation
B)many firms with no control over price, producing identical products
C)a few firms with some control over price, producing highly differentiated products
D)a few firms with no control over price, producing similar products
E)a single firm producing all of the output for the industry, with strong control over price
A)many firms with some control over price, and some product differentiation
B)many firms with no control over price, producing identical products
C)a few firms with some control over price, producing highly differentiated products
D)a few firms with no control over price, producing similar products
E)a single firm producing all of the output for the industry, with strong control over price
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15
Monopolistic competitors are
A)price takers
B)price searchers
C)price maximizers
D)price ignorers
E)collusive price fixers
A)price takers
B)price searchers
C)price maximizers
D)price ignorers
E)collusive price fixers
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16
The demand curve facing Imelda's Shoe Boutique, a monopolisticallycompetitive firm,
A)is horizontal because Imelda's is small relative to the market as a whole
B)is horizontal because Imelda's is large relative to the market as a whole
C)slopes downward because Imelda's is small relative to the market as a whole
D)slopes downward because Imelda's sells a differentiated product
E)slopes downward because Imelda's firm is the entire industry
A)is horizontal because Imelda's is small relative to the market as a whole
B)is horizontal because Imelda's is large relative to the market as a whole
C)slopes downward because Imelda's is small relative to the market as a whole
D)slopes downward because Imelda's sells a differentiated product
E)slopes downward because Imelda's firm is the entire industry
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17
Collusion among firms to raise price is rare in monopolistically competitivemarkets because
A)there are too many firms
B)there are too few firms
C)there is only one firm
D)products are homogeneous
E)price leadership is used instead
A)there are too many firms
B)there are too few firms
C)there is only one firm
D)products are homogeneous
E)price leadership is used instead
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18
In economics, products are considered "differentiated" only if
A)they are physically or chemically different
B)sellers decide that they are different
C)buyers think that they are different
D)the government determines that they are different
E)they are produced by different firms
A)they are physically or chemically different
B)sellers decide that they are different
C)buyers think that they are different
D)the government determines that they are different
E)they are produced by different firms
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19
If a monopolistically competitive firm raises its price, it
A)loses all of its customers (sales drop to zero)
B)loses some, but not all, of its customers
C)loses very few customers
D)loses no customers at all
E)gains customers (sales increase)
A)loses all of its customers (sales drop to zero)
B)loses some, but not all, of its customers
C)loses very few customers
D)loses no customers at all
E)gains customers (sales increase)
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20
Firms may easily enter a monopolistically competitive market.
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21

A)longrun equilibrium because price equals average total cost
B)longrun equilibrium because marginal cost equals marginal revenue
C)longrun equilibrium because price exceeds marginal cost
D)shortrun equilibrium because it is earning a positive economic profit
E)shortrun equilibrium because price equals average total cost
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22

A)longrun equilibrium because price equals average total cost
B)longrun equilibrium because price is less than average total cost
C)shortrun equilibrium because price is greater than average total cost
D)shortrun equilibrium because there is an economic loss
E)shortrun equilibrium because there is zero economic profit
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23
The demand curve facing a firm will be more elastic,
A)the fewer the number of competing firms
B)the more differentiated the product
C)the more substitutes there are for its product
D)the greater the firm's ability to control price
E)the larger the profit the firm can make
A)the fewer the number of competing firms
B)the more differentiated the product
C)the more substitutes there are for its product
D)the greater the firm's ability to control price
E)the larger the profit the firm can make
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24
)
At the profitmaximizing output, the firm in Exhibit 103 is earning
A)an economic profit of $38
B)an economic profit, but the amount cannot be determined
C)zero economic profit
D)an economic profit of $32
E)an economic loss


A)an economic profit of $38
B)an economic profit, but the amount cannot be determined
C)zero economic profit
D)an economic profit of $32
E)an economic loss
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25

A)$2
B)$4
C)$8
D)$9
E)$10
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26

A)Produce 10 units at a price of $36 per unit.
B)Produce 10 units at a price of $24 per unit.
C)Produce 10 units at a price of $40 per unit.
D)Produce 15 units at a price of $32 per unit.
E)We cannot determine what the firm should do without knowing its average variable cost.
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27

A)shut down
B)produce 8 units at a price of $11 per unit
C)produce 8 units at a price of $10 per unit
D)produce 8 units at a price of $9 per unit
E)produce 10 units at a price of $9 per unit
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28


A)$40
B)$4
C)$48
D)$8
E)$0
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29
Firms in monopoly or monopolistically competitive market structures do nothave traditional supply curves as firms in perfect competition do.
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30
)
The profitmaximizing price for the firm in Exhibit 103 is
A)$0
B)$27
C)$21
D)$15
E)impossible to determine because MR and MC are not known

A)$0
B)$27
C)$21
D)$15
E)impossible to determine because MR and MC are not known
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31
A monopolistically competitive firm produces where demand is inelastic.
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32
)
Consider Exhibit 102.If the firm is charging price P* for output q*, then inorder to minimize loss in the short run, the firm should
A)shut down because price is greater than average variable cost
B)shut down because price is greater than marginal cost
C)shut down because price is less than average variable cost
D)continue to produce because price is greater than average variable cost
E)continue to produce because price is greater than marginal cost

A)shut down because price is greater than average variable cost
B)shut down because price is greater than marginal cost
C)shut down because price is less than average variable cost
D)continue to produce because price is greater than average variable cost
E)continue to produce because price is greater than marginal cost
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33
What do monopolistic competition, pure monopoly, and perfect competitionhave in common?
A)free entry
B)longrun economic profits
C)differentiated product
D)price taking
E)the rule of profit maximization
A)free entry
B)longrun economic profits
C)differentiated product
D)price taking
E)the rule of profit maximization
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34
)
For the situation depicted in Exhibit 104, what will happen in the longrun?
A)New technology will lower average total costs and increase profits for the firm.
B)Firms will exit this market causing economic profit to increase.
C)Product differentiation will lead to an increase in profitablility.
D)New firms will enter the market driving economic profit to zero.
E)Nothing, the situation will remain the same.

A)New technology will lower average total costs and increase profits for the firm.
B)Firms will exit this market causing economic profit to increase.
C)Product differentiation will lead to an increase in profitablility.
D)New firms will enter the market driving economic profit to zero.
E)Nothing, the situation will remain the same.
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35
)In the short run, a monopolistically competitive firm is
A)guaranteed to earn zero economic profit
B)guaranteed to earn economic profit
C)guaranteed to earn an economic loss
D)guaranteed to earn either zero or positive economic profit
E)not guaranteed any level of economic profit
A)guaranteed to earn zero economic profit
B)guaranteed to earn economic profit
C)guaranteed to earn an economic loss
D)guaranteed to earn either zero or positive economic profit
E)not guaranteed any level of economic profit
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36
)
The profitmaximizing output for the firm in Exhibit 103 is
A)0 units
B)1 unit
C)3 units
D)5 units
E)impossible to determine because MC and MR are not known

A)0 units
B)1 unit
C)3 units
D)5 units
E)impossible to determine because MC and MR are not known
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37
Compared to regular grocery stores, convenience stores have
A)higher prices and a more limited selection of goods
B)higher prices and a greater selection of goods
C)lower prices and a more limited selection of goods
D)lower prices and a greater selection of goods
E)equal prices and an equal selection of goods
A)higher prices and a more limited selection of goods
B)higher prices and a greater selection of goods
C)lower prices and a more limited selection of goods
D)lower prices and a greater selection of goods
E)equal prices and an equal selection of goods
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38

A)75 units
B)100 units
C)125 units
D)150 units
E)137.5 units
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39

A)to shut down
B)entry into the industry which will reduce the demand for their product and lower their profit
C)exit from the industry which will increase demand for their product and increase their profitability
D)competitors to differentiate their products which will reduce the demand for their product and lower their
Profit
E)no change in the industry
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40
A monopolistic competitor's demand curve is
A)perfectly elastic
B)less elastic than a monopolist's or oligopolist's but more elastic than a perfect competitor's
C)as elastic as an oligopolist's
D)more elastic than a monopolist's or oligopolist's but less elastic than a perfect competitor's
E)perfectly inelastic
A)perfectly elastic
B)less elastic than a monopolist's or oligopolist's but more elastic than a perfect competitor's
C)as elastic as an oligopolist's
D)more elastic than a monopolist's or oligopolist's but less elastic than a perfect competitor's
E)perfectly inelastic
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41
)
If the firm in Exhibit 109 produces 100 units of output, it will have
A)both d and e
B)variable cost of slightly less than $800
C)fixed cost of slightly more than $700
D)total cost of $1,500
E)total revenue of $800

A)both d and e
B)variable cost of slightly less than $800
C)fixed cost of slightly more than $700
D)total cost of $1,500
E)total revenue of $800
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42
If a monopolistically competitive firm is in longrun equilibrium and averagecost equals $150, then the market price must be $150.
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43
Because of easy entry, monopolistically competitive firms will
A)produce at the lowest average total cost
B)charge a price equal to marginal cost
C)earn no economic profit in the long run
D)take advantage of all economies of scale
E)earn no economic profit in the short run
A)produce at the lowest average total cost
B)charge a price equal to marginal cost
C)earn no economic profit in the long run
D)take advantage of all economies of scale
E)earn no economic profit in the short run
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44

A)earning economic profit of $760
B)earning economic profit of $950
C)earning zero economic profit
D)earning economic profit of $990
E)suffering a loss of $1,000
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45
In the long run in monopolistic competition, firms earn zero economic profit.
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46

A)to earn an economic profit of $760
B)earn an economic profit of $950
C)earn zero economic profit
D)earn an economic profit of $990
E)suffer a loss of $1,000
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47

A)produce 100 units of output and charge $15
B)produce 100 units of output and charge $8
C)produce more than 100 units of output and charge less than $8
D)produce slightly less than 100 units of output and charge more than $8
E)shut down
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48
In both monopolistic competition and nonpricediscriminating monopoly,
A)the marginal revenue curve lies above the average revenue curve
B)the marginal revenue curve lies above the demand curve
C)the marginal revenue curve lies below the demand curve
D)marginal revenue is equal to average revenue
E)marginal revenue is equal to price
A)the marginal revenue curve lies above the average revenue curve
B)the marginal revenue curve lies above the demand curve
C)the marginal revenue curve lies below the demand curve
D)marginal revenue is equal to average revenue
E)marginal revenue is equal to price
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49
A profitmaximizing firm in monopolistic competition should shut down inthe short run
A)if marginal revenue is less than price
B)if price is always less than average total cost
C)if price is always less than average fixed cost
D)if price is always less than average variable cost
E)under no circumstances
A)if marginal revenue is less than price
B)if price is always less than average total cost
C)if price is always less than average fixed cost
D)if price is always less than average variable cost
E)under no circumstances
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50
Suppose that a monopolistically competitive firm is in longrun equilibrium.The firm's demand curve is tangent to its average cost curve at Q = 25.Average cost is minimized at Q = 35, where average cost is $50.Which ofthe following is true?
A)This firm charges $50 for the good.
B)This firm charges more than $50 for the good.
C)This firm charges less than $50 for the good.
D)The firm has excess capacity at all output levels greater than 35 units.
E)Average cost is $50 at the profitmaximizing output level.
A)This firm charges $50 for the good.
B)This firm charges more than $50 for the good.
C)This firm charges less than $50 for the good.
D)The firm has excess capacity at all output levels greater than 35 units.
E)Average cost is $50 at the profitmaximizing output level.
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51
Which of the following describes the relationship among market price (P),average revenue (AR), and marginal revenue (MR) for a firm inmonopolistic competition.
A)P = AR = MR
B)P > AR = MR
C)P = AR > MR
D)P > AR > MR
E)P = AR < MR
A)P = AR = MR
B)P > AR = MR
C)P = AR > MR
D)P > AR > MR
E)P = AR < MR
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52
Assume a monopolistically competitive firm is earning an economic profit.The marginal revenue from selling an additional unit is $30 and the marginalcost of producing that additional unit is $23.The firm should
A)change neither its price nor its output level
B)reduce its price and increase its output level
C)increase its price and reduce its output level
D)reduce both its price and its output level
E)increase both its price and its output level
A)change neither its price nor its output level
B)reduce its price and increase its output level
C)increase its price and reduce its output level
D)reduce both its price and its output level
E)increase both its price and its output level
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53
)
At the profitmaximizing output level, total cost for the firm in Exhibit 107is approximately
A)$5,700
B)$5,320
C)$4,750
D)$4,940
E)$8,100

A)$5,700
B)$5,320
C)$4,750
D)$4,940
E)$8,100
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54
A monopolistically competitive firm is producing an output level at whichmarginal revenue is greater than marginal cost.This firm should__________ quantity and __________ price to increase profit or reducelosses.
A)increase, increase
B)increase; decrease
C)decrease; increase
D)decrease; decrease
E)increase; not change
A)increase, increase
B)increase; decrease
C)decrease; increase
D)decrease; decrease
E)increase; not change
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55
In the long run, a monopolistically competitive firm will
A)produce a greater variety of goods than do firms in other market structures
B)produce a greater output level than would a perfectly competitive firm
C)produce where price equals average total cost
D)earn an economic profit
E)suffer a loss because of its advertising budget
A)produce a greater variety of goods than do firms in other market structures
B)produce a greater output level than would a perfectly competitive firm
C)produce where price equals average total cost
D)earn an economic profit
E)suffer a loss because of its advertising budget
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56
A rise in demand for restaurant meals is likely to cause which of thefollowing in the long run?
A)economic losses for each restaurant
B)a lower price for each restaurant meal
C)fewer restaurants in the industry
D)more restaurants in the industry
E)economic profit for restaurants
A)economic losses for each restaurant
B)a lower price for each restaurant meal
C)fewer restaurants in the industry
D)more restaurants in the industry
E)economic profit for restaurants
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57
)
In Exhibit 1010, what is the maximum profit this monopolistic competitorcan earn in the long run?
A)$40
B)$4
C)$48
D)$8
E)$0

A)$40
B)$4
C)$48
D)$8
E)$0
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58
Exhibit 108
Assume the firm in Exhibit 108 is currently charging price P and producingoutput level Q.In order to maximize profit (or minimize loss), the firmshould
A)charge more and sell less
B)charge less and sell more
C)charge less and sell less
D)charge more and sell more
E)continue to charge P and sell Q

A)charge more and sell less
B)charge less and sell more
C)charge less and sell less
D)charge more and sell more
E)continue to charge P and sell Q
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59
If a monopolistically competitive firm can earn a profit, it will adjustproduction until
A)MR > AVC
B)MR = ATC
C)MC > MR
D)MR = AR
E)MR = MC
A)MR > AVC
B)MR = ATC
C)MC > MR
D)MR = AR
E)MR = MC
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60
A monopolistically competitive firm is producing an output level at whichmarginal revenue is less than marginal cost.This firm should __________quantity and __________ price to increase profit or reduce losses.
A)increase, increase
B)increase; decrease
C)decrease; increase
D)decrease; decrease
E)increase; not change
A)increase, increase
B)increase; decrease
C)decrease; increase
D)decrease; decrease
E)increase; not change
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61
In the long run, Bubba's Baby Boutique, a monopolistically competitivefirm,
A)earns zero normal profit but positive economic profit
B)earns normal profit but zero economic profit
C)earns normal and economic profit
D)earns zero normal and economic profit
E)might earn any level of economic profit; no level is guaranteed
A)earns zero normal profit but positive economic profit
B)earns normal profit but zero economic profit
C)earns normal and economic profit
D)earns zero normal and economic profit
E)might earn any level of economic profit; no level is guaranteed
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62

A)$5,200
B)$4,000
C)$3,600
D)$5,600
E)$3,200
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63
A firm will only earn normal profit in the long run
A)if firms can freely enter or leave the market
B)if firms do not try to maximize profit
C)only if the industry is perfectly competitive
D)whenever products are not differentiated
E)if barriers to entry exist
A)if firms can freely enter or leave the market
B)if firms do not try to maximize profit
C)only if the industry is perfectly competitive
D)whenever products are not differentiated
E)if barriers to entry exist
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64

A)earning economic profit of $400
B)earning economic profit of $200
C)earning zero economic profit
D)suffering a loss of $200
E)suffering a loss of $400
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