Deck 5: Making a Start and Planning the Event

Question 1

A volunteer committee may consist of:

A)people who have no experience in events or have their own experience.
B)people with relevant certificates.
C)people with no experience in events.
D)people who have their own experience.

Answer 1

A

Question 2

For mega events, the essential organisation issues are really a matter of:

A)scope.
B)scale.
C)money.
D)time.

Answer 2

B

Question 3

A useful size for a committee is thought to be:

A)six people.
B)five people.
C)the less the better.
D)the more the better.

Answer 3

A

Question 4

The marketing action plan (or launch plan) is:

A)a schedule of activities leading up to the event.
B)a schedule of meetings of the marketing management team, leading up to the event.
C)a schedule with a list of plans.
D)a list of expenses connected with the marketing.

Question 5

Cut-off-points are:

A)the points at which something ceases to apply.
B)the points at which something starts.
C)the finishing points of a project.
D)any points irrelevant to the project ideas.

Question 6

Events often fall into two operational styles:

A)international or national.
B)Mixed- or single-style operations.
C)small or mega.
D)volunteer or professional.

Question 7

The organising committee deals with key jobs like:

A)organising, marketing, finance, finding resources, recording data.
B)organising, management, finance, recording data.
C)organising, marketing, interviews recording.
D)organising, marketing, income and outcome.

Question 8

No plan survives:

A)first steps.
B)first contact with reality.
C)the duration of a project.
D)without good management.

Question 9

A list of what is 'going on' will help to identify dates to avoid, what the local market likes and:

A)it might also give ideas and identify gaps.
B)it might also help to identify better staff.
C)it might also help to expand the expenses.
D)it might also help to find a sponsor.

Question 10

For volunteer organisations it is important to consider:

A)achievability.
B)profit.
C)enjoyment.
D)ambition.

Question 11

The event organisers have to come up with basic financial information, like how many people attend, what can be charged and:

A)what other ways exist to increase revenue during the event.
B)how much to increase tickets by.
C)where the venue is located.
D)what interior design fits with the event.

Question 12

The critical path through a number of time-critical activities is:

A)the incidental time-limited route.
B)the key time-flexible route.
C)the key time-limited route.
D)the incidental time-flexible route.

Question 13

The backchannel is:

A)an online real-time conversation about an event or presentation in progress.
B)a TV channel updating marketing managers on marketing world news.
C)an online conversation about last year's events.
D)an online real-time conversation about risk management issues.

Question 14

Cut-off date is the date on which the organiser must:

A)reduce reserved space.
B)release reserved, but confirmed, space.
C)add more reserved space.
D)release reserved, but unconfirmed, space.

Question 15

The failure costs fall into three categories:

A)cost risks related to quality, venue, design.
B)cost risks related to expenses, international costs, general project management.
C)cost risks related to expenses, transportation and timing.
D)cost risks related to quality, expenses and timing.

Question 16

For larger events there are specific aspects event managers needs to pay attention to:

A)accommodation, transport, ceremonies, facilities, funding.
B)coordination, team accreditation, attendance and accommodation, transport.
C)coordination, team accreditation, attendance and accommodation, transport, ceremonies, facilities, funding.
D)coordination, ceremonies, facilities, funding.

Question 17

In the case of some mega events, there might be involved as many as:

A)25-30 committees.
B)10-15 committees.
C)60-70 committees.
D)100 committees.

Question 18

Break-even point is the point at which an event's costs:

A)cease to be important.
B)exceed its revenues.
C)are less than its revenues.
D)equal its revenues.

Question 19

The search for people needs to consider:

A)time, experience, relationships, group skills.
B)resources, venue, relationships and ideas.
C)the most important demands of an event.
D)the easiest to measure.

Question 20

Getting started has two aspects:

A)finding the venue and screening the people.
B)finding the concept and screening the people.
C)finding people and screening the concept.
D)screening the venue and finding the people.