Deck 5: Social Media Platforms and Social Networking Sites

Question 1

If your product is visual, the best social media platform would likely be:

A) Facebook.
B) LinkedIn.
C) Instagram.
D) Orkut.
E) a  white label network.

Answer 1

C

Question 2

Discussion boards are an earlier form of social networks.

Answer 2

True

Question 3

For the social media marketer, "know the audience" means:

A) understand what your target audience is thinking.
B) understand where they hang out.
C) meet as many as possible in person.
D) make as many friends as possible on Facebook.
E) all of these are correct.

Answer 3

B

Question 4

Social networks blur the line between business and personal life.

Question 5

What is a social network site?

A) A website where users can share thoughts and information.
B) A photo or video sharing site.
C) An online service where members can establish relationships.
D) A business-to-consumer digital platform.
E) A type of discussion forum.

Question 6

Which of the following statements is false ?

A) Social networks have become an effective way to find new customers.
B) Social networks allow companies to build brand awareness.
C) People on social networks seek out brand relationships.
D) Social networks serve as a channel for marketing messages.
E) Companies can converse with target audiences on social networks.

Question 7

As a marketer, one thing to keep in mind is that social media users are _____. 

A) intense
B) pragmatic
C) interested in their favorite brands
D) fickle
E) loyal

Question 8

A white label social network can also be called a corporate social network.

Question 9

Why should firms consider investing in a presence on larger social networks?

A) They set social media trends and have the largest audiences.
B) It is where the competition is.
C) It is where good content has the best chance of being shared.
D) It is where the consumers are.
E) They will likely grow, so a presence there will pay off in the future.

Question 10

It is considered a best practice for companies to set up a profile on Facebook.

Question 11

Large social networks are being threatened by niche social networks that cater to specific interests.

Question 12

Why are social networks so useful for businesses that sell to consumers?

A) It costs much less than traditional advertising.
B) Companies can easily see what the competition is doing on social networks.
C) It is a useful medium for broadcasting messages to a large audience.
D) They are a great way to find and reach potential customers.
E) It does not require any technical knowledge.

Question 13

The only platform that is inclined toward African-Americans and Hispanics is:

A) Facebook.
B) Twitter.
C) Instagram.
D) Pinterest.
E) Digg

Question 14

According to the text, which is not recommended in optimizing a profile for LinkedIn?

A) Complete a profile with as much detail as possible
B) Post a head shot
C) Include your job title
D) Join up to 50 groups and participate
E) Get recommended

Question 15

Google's Orkut is a popular social network in Brazil, but not in the U.S..

Question 16

Ryze.com was the first social network.

Question 17

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

A) Ryze
B) Friendster
C) SixDegrees
D) Tribe.net
E) MySpace

Question 18

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Question 19

When considering what social media platform to use, the marketer should consider whether : 

A)  the target audience are consumers or professionals.
B)  the product is visual.
C)  the consumers like to collaborate.
D)  product demonstrations are needed.
E) all of these are correct.

Question 20

What social network did not succeed in the U.S. but has been successful in other countries?

A) MySpace
B) Renren
C) Orkut
D) Bebo
E) Friendster

Question 21

What are  the  benefits of marketing with social networks?