Deck 2: Remix

Question 1

Creation of a persona makes a site more customer-centric and enables objective review of effectiveness

Answer 1

True

Question 2

Two of Cialdini's six weapons of influence?

A)Permission and activity
B)Reciprocity and Scarcity
C)Engagement and Social sharing
D)Satisfaction and advocacy

Answer 2

B

Question 3

If customer is not involved in commenting on company services they are showing a lack of..

A)Involvement
B)Interaction
C)Intimacy
D)Influence

Answer 3

B

Question 4

When consumers act on impulse or make do with imperfect information which behaviour is this?

A)Social sharing
B)Syndication
C)Satisfaction
D)Satisficing

Question 5

BJ Fogg's three key factors that affect consumer behaviour are…

A)Trigger (call-to-action)
B)Be motivated
C)Ability to do the behaviour
D)All

Question 6

Given the importance attached to site download speed by Google and consumers, how should businesses assess the quality of their experience

A)Quality Score
B)Core Web Vitals
C)Keyword analysis
D)SEO gap analysis
E)None of the above