Deck 13: Destination Marketing Organisations Dmo and the Travel Trade

Question 1

Similar in concept speed dating, a(n) _______________ stages an intensive schedule of brief meetings between product suppliers and travel intermediaries.

A) familiarisation
B) tourism exchange
C) travel trade exhibition
D) educational road show seminar

Answer 1

B

Question 2

Which of the following involves inviting key travel intermediaries to visit the destination for a short intensive tour?

A) familiarisation
B) tourism exchange
C) travel trade exhibition
D) educational road show seminar

Answer 2

A

Question 3

The way in which a DMO represents stakeholders in interactions with travel intermediaries is referred to as which of the following in the marketing mix:

A) Personality
B) People
C) Packaging
D) Place

Answer 3

D

Question 4

One of the most effective means of gaining access to key distribution decision makers for tourism products is:

A) Tourism exchanges
B) Direct mail
C) Telemarketing
D) Media releases

Question 5

In the promotion mix for an RTO, the most targeted means of enhancing travel trade awareness is through a:

A) GIT promotion
B) Familiarisation
C) Media release
D) Channelling

Question 6

An argument between a visitor information centre and a motel about preferential pricing is an example of:

A) Periodicity
B) Variability
C) Horizontal channel conflict
D) Vertical channel conflict

Question 7

The DMO's role within the tourism distribution system is usually:

A) Wholesale packager
B) Retail travel agent
C) Channel manager
D) Information broker

Question 8

Disintermediation in the tourism distribution system refers to:

A) the removal of travel intermediaries
B) the addition of travel intermediaries
C) the system of communication between members of the distribution system
D) the emergence of horizontal vertigration

Question 9

Which of the following is not a travel intermediary?

A) Visitor information centre
B) Corporate travel manager
C) Incentive travel planner
D) All of the above are travel internmediaries

Question 10

Travel intermediaries in the tourism distribution system are commonly referred to as:

A) the travel trade
B) the travel industry
C) the tourism industry
D) disintermediaries