Deck 19: Shopping As Symbolic Interaction: Race, Class, and Gender in the Toy Store

Question 1

According to the author, what is necessary in order for ritualized scripts to become meaningful?

A) symbolic interactionism
B) second-tier leadership
C) doing gender
D) solid identities

Answer 1

A

Question 2

Which toy store in the author's research employed mostly African Americans?

A) Diamond Toys
B) House of Toys
C) Toy Warehouse
D) Toy Haven

Answer 2

C

Question 3

The informal rules that employees devise and follow to ensure order and preserve their self-respect in their interactions with customers are known as the ______.

A) ropes
B) order
C) rules
D) scripts

Answer 3

A

Question 4

Initial employee training at the Toy Warehouse typically consisted of ______.

A) participating in role play exercises
B) playing with children in the store
C) entertaining customers
D) watching videotapes

Question 5

A White, middle-class mother would be the ideal customer at ______.

A) Diamond Toys
B) House of Toys
C) Toy Warehouse
D) Toy Haven

Question 6

Who was the ultimate toy expert at Diamond Toys?

A) the parent
B) the child
C) the pediatrician
D) Diamond Toys

Question 7

Who were the most demanding customers at Toy Warehouse?

A) African American males
B) mothers with infants
C) middle-class White women
D) wealthy tourists

Question 8

The dress code at Diamond Toys is best compared to a ______.

A) school uniform
B) recital costume
C) satisfied customer
D) medieval feast

Question 9

Who had the most institutionalized power and authority at the Toy Warehouse stores?

A) preschool children
B) Latina mothers
C) sales associates
D) White men

Question 10

What did the male customers do to assert their masculinity while shopping?

A) They threw things at the author.
B) They held beer in their hands.
C) They only purchased sports-related toys.
D) They sexually harassed workers.

Question 11

Identify the "Five Is of Customer Service" at Diamond Toys.

Question 12

Compare and contrast the ideal customer at the Toy Warehouse and Diamond Toys. How did the targeted customer affect their marketing strategies?

Question 13

Discuss how White women developed a sense of entitlement at both toy stores.

Question 14

What is the $19,800 rule?

Question 15

How was the author treated differently based on her skin color?