Deck 7: The Political Psychology of the Media in Politics

Question 1

Which of the following is NOT one of the three central aspects of communication in society according to Lasswell:

A)it enables the transmission of norms and values among members of the society
B)It provides surveillance of events that may affect a society
C)it correlates knowledge of those events among members of society
D)It eliminates bias

Answer 1

D

Question 2

The _______ explains when individuals are unsure or see competing information they evaluate based on heuristics to make the best judgment.

A)elaboration likelihood model
B)hedonic contingency model
C)Heuristic-systematic model
D)receive-accept-sample model

Answer 2

C

Question 3

The _________ explains that individuals adopt the view that is most readily accessible in their mind.

A)receive-accept-sample model
B)heuristic-systemiatic model
C)hedonic contingency model
D)elaboration likelhood model

Answer 3

A

Question 4

What led to the media having a stronger effect on individuals' political attitudes and attitude changes than in previous history?

A)reporters
B)newspapers
C)facebook
D)television

Question 5

_______ paints a positive picture of one candidate an a negative view of their opponent.

A)any of the above
B)negative adds
C)positive adds
D)contrast adds

Question 6

Positive adds _____

A)are always overshadowed by negative adds
B)highlights the positive aspects of all candidates
C)are a thing of the past
D)only mention one candidate

Question 7

Negative adds _____

A)both b and d
B)are most effective when they criticize the opponent's politics
C)they criticize the opponent personally
D)are most effective early in the election cycles before individuals have selected a favorite candidate

Question 8

One motive behind why people do not behave rationally is because they:

Question 9

________ has allowed politicians to make more individuals feel involved and connected to the political process

A)computers
B)television
C)cell phones
D)social media

Question 10

Social media allows for indiviudals to:

A)customize the information they receive
B)all of the above
C)have more instant communication from politicians
D)feel more included in politics

Question 11

News on the front page is perceived as:

A)it does not matter where news is published in the paper as long as it evokes emotions
B)equally important as news in the middle of the paper
C)more important than news in the middle of the paper
D)nobody reads newspapers

Question 12

Making an adequate decision with incomplete informaiton is called:

A)satisficing
B)priming
C)optimal decision making
D)bounded rationality

Question 13

The Obama effect is:

A)what caused the economy to crash
B)the phenomenon that caused countries in the Middle East to hold unfavorable opinions about the US.
C)The increase in use of social media for campaigning.
D)an increase in favorable opinions of the US from abroad due to an increase in positive foreign media about President Obama.

Question 14

The ____ incorporates moods and messaging. The happeir an individual is the more attention they will pay to information.

A)heuristic-systematic model
B)elaboration likelihood model
C)Hedonic contingency model
D)receive-accept-sample model

Question 15

The ____ focuses on cognition and the level of motivation of individuals to assess the merits of an attitude. Higher motivation leads to more scrutiny of the issue or candidate.

A)heuristic-systematic model
B)hedonic contingency model
C)Elaboration likelihood model
D)receive-accept-sample model

Question 16

Attitudes are:

A)how individuals think and feel
B)not involved in politics
C)a synonym for emotions
D)based on political parties

Question 17

In regards to media, heuristics, dissonance, and cognitive laziness lead to:

A)bad decisions
B)selective exposure
C)being informed
D)media development

Question 18

What is the boomerang effect?

A)individuals become less firm in their beliefs after being exposed to contrasting information
B)individuals become more firm in their beliefs after being exposed to contrasting information
C)individuals friends become more firm in their beliefs after being exposed to contrasting information
D)individuals friends become less firm in their beliefs after being exposed to contrasting information

Question 19

_____ effects occur when the mention of a specific consideration in one context (the prime) increaes the accessibility of that consideration, leading to an increase in the use of that trait in later evaluations of a social target.

A)coverage bias
B)agenda setting
C)framing
D)priming

Question 20

_____ influences the understanding and evaluation of an issue.

A)framing
B)priming
C)gatekeeping
D)agenda setting

Question 21

The media selects which news is most important. This is referred to as ____.

A)gatekeeping
B)framing
C)coverage bias
D)statement bias

Question 22

coverage bias is:

A)a member of the media inserts his or her own views in the reporting of a story
B)how much time or space is devoted to a particular story
C)the mention of a specific consideration in a context that carries over to later evaluations.
D)influences the understanding and evaluation of an issue based on how it is presented to the audience

Question 23

agenda setting is:

A)the editors or program managers decide which stories will be told
B)a member of the media inserts his or her own views in the reporting of a story
C)the mention of a specific consideration in a context that carries over to later evaluations
D)the media tells their consumers which issues need attention and in what form

Question 24

in the context of framing, emotions:

A)make frames more important
B)do not matter
C)can alter the strength of the frame
D)none of these are correct

Question 25

competitive frames:

A)differ in strength and the strongest frame will prevail
B)are equal and allow indiviudals to choose based on personal preference
C)refers to different policy areas that overlap
D)always lead to a more informed public

Question 26

pre-existing views are made more accessible by the:

A)importance change model
B)accessibility model
C)content change model
D)competitive frames

Question 27

Frames that make some considerations more important than others are explained by the:

A)content change model
B)accessibility model
C)importance change model
D)competitive frames

Question 28

when issues are brought to the forefront that can influence one's thinking is explained by the:

A)accessibility change model
B)importance change model
C)content change model
D)competitive frames

Question 29

When one issue is discussed and it influences opinions and attitudes about subequent issues, this is referred to as ______.

A)priming
B)satisficing
C)the Obama effect
D)none of the above