Deck 3: Understanding Applied Theory and the Psychology and Behavior of Public Relations Stakeholders

Question 1

A------------explains some phenomenon (e. g. individual or group behavior), the causes of the phenomenon (e. g. response to a persuasive appeal), and/or the likelihood of the phenomenon to reoccur.

A) Theory
B) Motivation
C) Hypothesis
D) Research question
E) None of the above.

Answer 1

Theory

Question 2

----------is defined as when one is exposed to a stimulus, one either "acts" in some manner or does not "act." In other words, when exposed to a stimulus one approaches or avoids it. Acting can be psychological and/or behavioral.

A) Predisposition
B) Motivation
C) Information processing
D) Protection mechanism
E) Recall.

Answer 2

Motivation

Question 3

How one feels about oneself is called?

A) Attitude
B) Activation
C) One's concept
D) Self-esteem
E) Consideration set.

Answer 3

Self-esteem

Question 4

What is the motivation framework based on the fulfillment of physical, psychological, and self-actualizing needs?

A) Boudreau's Hierarchy Needs Theory
B) Maslow's Hierarchy Needs Theory
C) The Theory of Reasoned Needs
D) All of the above are needs theories
E) None of the above.

Question 5

What is the theory of motivation based on the fulfill of three fundamental human needs? This framework operates on a continuum from being highly intrinsically motivation to no motivation.

A) Extrinsic Theory
B) Maslow's Hierarchy Needs Theory
C) Self-efficacy Theory
D) Intrinsic Theory
E) Self-determination Theory

Question 6

A motivation framework based on the expression of self, one's ideals, and one's accomplishments is called:

A) VALS
B) MBTI
C) Acxiom
D) Experian
E) None of the above.

Question 7

The mental process to return one's mental state to harmony in the wake of cognitive dissonance is called.

A) Social Exchange Theory
B) Social Penetration Theory
C) Reification Principle
D) Attachment Theory
E) Cognitive dissonance reduction.

Question 8

What are affects?

A) Cognitions and thoughts
B) Feelings and thoughts
C) Emotions and moods
D) Rational processing
E) All of the above.

Question 9

--------are affects that are specifically activated, intense, focused, and short-term.

A) Emotions
B) Cognitions
C) Spiffs
D) Values
E) None of the above.

Question 10

Reason or thoughts are:

A) Affects
B) Emotion
C) Cognitions
D) All of the above
E) None of the above.