Deck 14: Putting It All Together the Public Relation Campaign

Question 1

The typically length of a public relations plansbook is ----------------- .

A) 3-5 pages.
B) any length
C) based on the number of objectives
D) based on the number of tactics
E) 10-75 pages.

Answer 1

10-75 pages.

Question 2

What period does a public relations campaign cover?

A) 6-24 months
B) 6-24 years
C) Under 12 months
D) Under 24 months
E) Any period.

Answer 2

6-24 months

Question 3

----------------- contains an overview of a public relations campaign plan and usually follows a standard format.

A) situational analysis
B) executive summary
C) strategy platform
D) scheduling section
E) none of the above.

Answer 3

executive summary

Question 4

Describe a situational analysis. The______________is the research and information collecting period resulting in information and data to inform the development of a public relations campaign. It specifically contains information about the issue, situation, and stakeholder groups.

A) situational analysis
B) executive summary
C) strategy platform
D) scheduling section
E) none of the above.

Question 5

The approximate number in the population, their rank in importance and why, their level of issue awareness, knowledge, and engagement, and if appropriate, their media habits constitute the definition of what?

A) Situational analysis
B) Executive summary
C) Public
D) Goal
E) Objective.

Question 6

A public relations campaign strategy contains a goal, overall benchmarked objectives, and a central message. Sometimes the strategy narrative includes a brief justification supported by evidence typically from the situational analysis. These items are included in the: ------------------.

A) plansbook
B) preface
C) synopsis
D) appendix
E) none of the above.

Question 7

What does a campaign goal primarily address?

A) plansbook
B) issue
C) synopsis
D) appendix
E) none of the above.

Question 8

What is the overall central point or theme communicated in a public relations campaign.

A) Central message
B) Tactic
C) Objective
D) Budget trend
E) CPM.

Question 9

The specific public relations plan that refers to a specific public is called a(n):-----------

A) over plan
B) segmentation
C) action
D) market
E) none of the above.

Question 10

------------- is a tool, task, or activity pursued to achieve an objective that is associated with a public relations' goal, strategy and objectives. Tactics are the individual messages or activities directed at a public such as news releases, social media shares, blog posts, in-person events, interviews, trade show participation, and data collection such as surveys, assessment tools, and many more.

A) over plan
B) objective
C) action
D) tactic
E) none of the above.