Deck 20: Content Analysis

Question 1

Which of the following would be suitable for a content analysis study?

A) A play
B) Rap music
C) Dinosaur bones
D) All of the above

Answer 1

All of the above

Question 2

Which of the following would be best studied by means of a content analysis study?

A) Aggressive behavior in males compared to females
B) Effects of a particular drug on aggressive behavior
C) Changes in attitudes toward aggressive behavior over the past 100 years
D) The effect of age on aggressive behavior

Answer 2

Changes in attitudes toward aggressive behavior over the past 100 years

Question 3

The Whiting and Child study of child rearing illustrates the use of content analysis in conjunction with:

A) experimental research
B) ethnographic research
C) historical research
D) all of the above

Answer 3

ethnographic research

Question 4

A primary advantage of content analysis is:

A) its unobtrusive nature
B) its power to determine cause and effect
C) its use of statistical analysis
D) the simplicity of analysis

Question 5

Content analysis is a means of studying:

A) written material
B) communications
C) visual images
D) historical artifacts

Question 6

Sampling methods used in content analysis studies include:

A) stratified random sampling
B) purposive sampling
C) convenience sampling
D) all of the above

Question 7

The important difference between latent and manifest content is that latent content:

A) is more valuable
B) is easier to use
C) requires more judgment
D) all of the above

Question 8

Appropriate procedures for checking reliability in content analysis include:

A) coder-scorer agreement
B) test-retest
C) split-half
D) all of the above

Question 9

Appropriate procedures for checking validity in content analysis include:

A) latent vs. manifest content
B) comparison with other instruments
C) both A and B above
D) none of the above

Question 10

The essential element of a content analysis is:

A) a random sample of units
B) establishing unambiguous categories
C) determining relationships among categories
D) obtaining enough units in each category

Question 11

Content analysis can be used to:

A) avoid sampling problems
B) test hypotheses
C) avoid problems of internal validity
D) simplify problems of analysis

Question 12

Advantages of content analysis include all of the following except:

A) relative ease of data collection
B) clear validity of findings
C) permits study of the past
D) relative ease of replication

Question 13

The connection between purpose and choice of content in a content analysis study:

A) is obvious
B) is of little consequence
C) must be made clear
D) must be based on theory

Question 14

In a content analysis study, the categories may come:

A) from initial definitions of the researcher
B) from theory
C) inductively from reviewing content
D) all of the above

Question 15

The issue of validity in content analysis:

A) is a major limitation
B) is easily satisfied
C) applies only to cause and effect
D) is unimportant

Question 16

The most common means of data analysis in content analysis studies is:

A) determining frequencies in categories
B) calculating means and standard deviations
C) calculating inferential statistics
D) preparing frequency polygons

Question 17

Clarification of categories in content analysis can be done by:

A) constitutive definitions
B) unambiguous examples
C) explaining connections to theory
D) all of the above

Question 18

The Gerbner study of violence on television illustrates:

A) the use of multiple categories
B) the use of frequencies to obtain scores
C) the use of frequency polygons in content analysis
D) all of the above

Question 19

In content analysis, the crucial definitions are those which:

A) describe the categories or scores
B) are theoretical
C) describe data analysis procedures
D) describe the sample

Question 20

Content analysis is most likely to be used with:

A) experimental research
B) correlational research
C) historical research
D) causal-comparative research

Question 21

When coding is done inductively, the first steps are:

A) becoming familiar with content and identifying meanings
B) dividing content into segments and coding them
C) becoming familiar with content and applying predetermined categories
D) stating a hypothesis and identifying segments that support it

Question 22

In content analysis, a "theme is:

A) an idea which guides the coding
B) a grouping of segments
C) a major conclusion
D) a grouping of codes

Question 23

In content analysis, themes are used to:

A) reduce the number of categories
B) provided detailed description
C) provide a framework for making interpretations
D) all of the above

Question 24

Matching

-Annotated bibliography

A) An unobtrusive research technique to study human behavior indirectly
B) An analysis and "weaving together of the major thinking on a topic
C) A compiled summary of relevant books, articles, and studies on a topic
D) Surface content such as words, pictures, and images
E) Underlying meaning of what is said or shown

Question 25

Matching

-Manifest content

A) An unobtrusive research technique to study human behavior indirectly
B) An analysis and "weaving together of the major thinking on a topic
C) A compiled summary of relevant books, articles, and studies on a topic
D) Surface content such as words, pictures, and images
E) Underlying meaning of what is said or shown

Question 26

Matching

-Content analysis

A) An unobtrusive research technique to study human behavior indirectly
B) An analysis and "weaving together of the major thinking on a topic
C) A compiled summary of relevant books, articles, and studies on a topic
D) Surface content such as words, pictures, and images
E) Underlying meaning of what is said or shown

Question 27

Matching

-Literature review

A) An unobtrusive research technique to study human behavior indirectly
B) An analysis and "weaving together of the major thinking on a topic
C) A compiled summary of relevant books, articles, and studies on a topic
D) Surface content such as words, pictures, and images
E) Underlying meaning of what is said or shown

Question 28

Matching

-Latent content

A) An unobtrusive research technique to study human behavior indirectly
B) An analysis and "weaving together of the major thinking on a topic
C) A compiled summary of relevant books, articles, and studies on a topic
D) Surface content such as words, pictures, and images
E) Underlying meaning of what is said or shown

Question 29

Comic strips could be a source for content analysis research.

Question 30

Content analysis methodology can prove cause and effect.

Question 31

Content analysis techniques are oftentimes used in conjunction with other research methods such as historical and ethnographic research.

Question 32

Random sampling techniques cannot be employed in content analysis research.

Question 33

The concepts of validity and reliability are not applicable to content analysis resear