Deck 3: Sources of Innovation

Question 1

Which of the following is not the result of knowledge push innovation?

A) Polyethylene plastics
B) Float glass manufacture
C) ARM's chipset for mobile phones
D) Haagen-Dazs ice cream

Answer 1

Haagen-Dazs ice cream

Question 2

"Need pull" only refers to innovations linked to commercial markets.

Answer 2

False

Question 3

Understanding user needs is only relevant as a source of innovation in consumer product markets.

Answer 3

False

Question 4

Innovation at the base of the pyramid refers to:

A) Construction innovation approaches to new structures
B) Exploration of innovation opportunities for products/services in high volume but low income markets
C) Segmentation of consumer product marketing innovation

Question 5

"Reverse innovation" refers to:

A) A novel approach to project management
B) The condition where innovations developed for a different market (for example, in low income emerging countries) migrate to an established market where its features are valued
C) A creative thinking technique

Question 6

Which of the following did not emerge first as a user-led innovation?

A) The pickup truck
B) Linux software
C) The iPhone
D) The Internet

Question 7

"Recombinant innovation" is:

A) A technique in genetic engineering
B) A cross-functional team approach to new product development
C) Applying innovation ideas from one sector in another

Question 8

Government regulation always stifles innovation.