Deck 9: E-Commerce and Web 2.0

Question 1

Customer service expenses usually decrease when a company moves to e-commerce.

Answer 1

False

Question 2

Most e-commerce server applications use a four-tier architecture.

Answer 2

False

Question 3

If a manufacturer uses the Internet to sell to government agencies this would be an example of B2G e-commerce.

Answer 3

True

Question 4

eBay is an example of an e-commerce auction site.

Question 5

In B2B e-commerce,sales are made between companies.

Question 6

E-Commerce is the buying and selling of goods and services over private computer networks.

Question 7

Disintermediation is the elimination of middle layers in the supply chain.

Question 8

The number of companies involved in B2C commerce far exceeds those involved in B2G and B2B.

Question 9

E-commerce may lead to a price conflict with traditional channels.

Question 10

Merchant companies are defined by the U.S.Census Bureau as those that arrange for the purchase and sale of goods without ever owning or taking title to those goods.

Question 11

E-commerce leads to disintermediation.

Question 12

Amazon.com is an example of a B2C model for e-commerce.

Question 13

Browsers run on the server tier computer and channel Web pages.

Question 14

An electronic exchange is similar to a stock exchange.

Question 15

Price elasticity measures the amount that production rises or falls with changes in demand.

Question 16

Priceline.com is an example of a clearinghouse used by consumers.

Question 17

A typical information system for B2C provides a Web-based application or Web storefront.

Question 18

E-commerce does not impact the flow of price information to the consumer.

Question 19

One of the benefits of e-commerce is that it allows companies to collect data about price elasticity directly from their customers.

Question 20

Clearinghouses own the products that they deliver to Internet purchasers.

Question 21

The server tier consists of computers that have browsers that request and process Web pages.

Question 22

All supply chains link up customers to retailers,who are linked to distributors,who are linked to manufacturers,who in turn,order from suppliers.

Question 23

A problem with HTML is that it has a fixed number of tags.

Question 24

HTML uses tags to define data elements for display or other purposes.

Question 25

Commercial Web sites usually are supported by several or even many Web server computers in a facility called a Web farm.

Question 26

A server that hosts numerous commercial Web sites is called a Web farm.

Question 27

One of the advantages of HTML is that HTML coders have an unlimited number of tags to use and can even create their own if needed.

Question 28

The design of XML necessitates that content,structure,and format be separated into
different XML documents.

Question 29

Every industry can define their own XML standards for exchanging documents.

Question 30

A problem with HTML is that tags have no consistent meaning.

Question 31

Web servers receive requests and transmit HTML documents to users where they are processed by the browser.

Question 32

Web pages and documents are programmed in HTTP.

Question 33

A supply chain is a network of organizations and facilities that transforms raw materials into products delivered to customers.

Question 34

Web pages can include hyperlinks,which are pointers to other Web pages.

Question 35

Programs running on the server tier computer that manage HTTP traffic are called Web servers.

Question 36

It is more appropriate to visualize a supply chain as a network.

Question 37

The database tier consists of computers that run a DBMS that processes SQL requests to retrieve and store data.

Question 38

Commerce servers are application programs that receive requests from the users through the Web server.

Question 39

XML stands for eXtensible Markup Language.

Question 40

Document designers can create their own tags in XML.

Question 41

With Google AdSense,ads are placed on your web site and you are paid if a visitor clicks them.

Question 42

Twitter is an example of a microblog.

Question 43

Microblogs offer an effective way for companies to do market research.

Question 44

Microblogs expect the use of good grammar and spelling.

Question 45

A social networking application is a computer program that interacts with and
processes information in a social network.

Question 46

Like print advertising,advertising via Web 2.0 does not provide any indication of the actual impact of the ad.

Question 47

Social collaboration is done to build and enhance relationships rather than to solve problems or manage projects.

Question 48

Google uses viral marketing to let users know about new software.

Question 49

With Google's AdWords software,vendors agree to pay a certain amount for particular search words.

Question 50

Recent research indicates that ratings and opinions of fellow customers are far more trusted than advertising.

Question 51

The bullwhip effect is a phenomenon in which the variability in the size and timing of
orders increases at each stage up the supply chain,from customer to supplier.

Question 52

The U.S.Census Bureau defines nonmerchant companies as those that ________.

A)take title to the goods they sell
B)buy goods and resell them
C)arrange for the purchase and sale of goods without ever owning or taking title to those goods
D)sell services that they provide

Question 53

The specific meaning of Web 2.0 is clearly defined.

Question 54

The U.S.Census Bureau defines merchant companies as those that ________.

A)arrange for the purchase and sale of goods without ever owning or taking title to those goods
B)take title to the goods they sell
C)arrange for the sale of goods,but not the purchase
D)sell services provided by others

Question 55

Pure sales pitches are effective in the microblog world.

Question 56

Mashups occur when two or more Web sites are improperly delivered to users.

Question 57

Social networking sites are connections of people with similar interests.

Question 58

Crowdsourcing is when an organization involves its users in the design and marketing of their products.

Question 59

B2C ________.

A)concerns sales between a supplier and a retail customer
B)concerns sales between companies
C)concerns sales between companies and governmental organizations
D)concerns sales between a merchant company and a nonmerchant company

Question 60

Providing software as a service is a good example of Web 2.0.

Question 61

One of the ways in which e-commerce improves market efficiency is by improving the flow of ________ so consumers can more effectively compare vendors and pay the lowest possible cost at the best terms,eventually leading to the removal of inefficient vendors.

A)processes
B)demand
C)the supply chain
D)price information

Question 62

E-commerce offers sellers greater market efficiency by producing information about ________,or the amount that demand rises or falls with changes in price.

A)price range
B)price elasticity
C)revenue
D)price effect

Question 63

________ occurs if sales from your e-commerce operations negatively impact your sales through other channels.

A)Disintermediation
B)Channel conflict
C)Customer service expense
D)Logistics expense

Question 64

HTML is ________.

A)a common Web protocol
B)a type of Web server
C)the most common Web programming language
D)a browser

Question 65

In the three-tier architecture of e-commerce applications,the ________ tier consists of computers that run Web servers and process application programs.

A)client
B)user
C)server
D)database

Question 66

Heirlooms Ltd.uses an e-commerce application that enables it to match buyers and sellers and to support a competitive bidding process.Heirlooms Ltd.is a(n)________.

A)clearinghouse
B)auction site
C)electronic exchange
D)B2B

Question 67

In a B2G e-commerce model a company sells to ________.

A)a group of companies
B)a group of retail consumers
C)the government.
D)other companies

Question 68

In the three-tier architecture of e-commerce applications,the ________ tier consists of computers that run a DBMS that processes SQL requests to retrieve and store data.

A)database
B)user
C)server
D)application

Question 69

Communication between the user and server computers is governed by a protocol called ________,which is a set of rules for transferring documents and data over the Internet.

A)HTML
B)Web farm
C)commerce server
D)HTTP

Question 70

The number of companies engaged in ________ commerce now far exceeds those engaging in ________ commerce.

A)B2C and B2G;B2B
B)B2C;B2G
C)B2B and B2G;B2C
D)B2C;B2B

Question 71

In a three-tier server architecture,computers on the ________ tier have browsers loaded on them that request and process Web pages.

A)client/server
B)user
C)server
D)database

Question 72

A mark of the improved market efficiency of e-commerce is that it often leads to ________,which is the elimination of the middle layers in the supply chain.

A)a bullwhip effect
B)disintermediation
C)mashups
D)price elasticity

Question 73

The most common ________ e-commerce companies are auctions and clearinghouses.

A)nonmerchant
B)merchant
C)B2B
D)B2G

Question 74

To ensure acceptable performance,commercial Web sites are usually supported by several Web server computers in a facility called a ________.

A)World Wide Web
B)Web host
C)Web farm
D)Web arrays

Question 75

_____ are programs that run on a server tier computer and that manage HTTP traffic by sending and receiving Web pages to and from clients.

A)Web pages
B)Web farms
C)Web servers
D)Web browsers

Question 76

B2B refers to e-commerce sales between ________.

A)companies and governmental organizations
B)companies
C)government departments
D)companies and retail consumers

Question 77

Almost all e-commerce applications use a(n)________ architecture.

A)n tier
B)two-tier
C)three-tier
D)single-tier

Question 78

A ________ is an application program that runs on a server tier computer.Typically,its functions are to obtain product data from a database,manage the items in a shopping cart,and coordinate the checkout process.

A)browser
B)Web page
C)Web farm
D)commerce server

Question 79

The tiers in a three-tier architecture include all of the following,EXCEPT ________.

A)user tier
B)channel tier
C)server tier
D)database tier

Question 80

Karmatch.com is an e-commerce company that finds buyers for cars owned by others,at a stated price.The company also oversees the negotiation and delivery of the cars,all for a commission from both the buyers and the sellers.Karmatch is a(n)________.

A)auction house
B)clearinghouse
C)merchant e-commerce company
D)B2B e-commerce company