Deck 16: Meetings and Events

Question 1

Liability insurance should be secured:

A) Only for events of 50 people or more.
B) Only if there is a chance that people could be injured.
C) Always, unless there is a blanket liability policy.
D) Only for fundraising events.

Answer 1

C

Question 2

Stars such as Justin Timberlake and Jennifer Lopez typically charge _____ for an appearance.

A) $30,000
B) $50,000
C) $70,000
D) $100,000

Answer 2

D

Question 3

On the day of an event,you should:

A) get a final count of reservations.
B) confirm the menu in writing.
C) organize a phone committee.
D) discuss the nature of the speaker's talk.

Answer 3

A

Question 4

Any booth or exhibit at a trade show should be

A) designed for maximum visibility
B) staffed by celebrities.
C) designed to accommodate journalists' equipment.
D) easily assembled.

Question 5

Open houses are customarily:

A) held after normal business hours.
B) half-day events.
C) held to reveal the personality of the CEO.
D) One-day events.

Question 6

A (n)____ are meetings intended to gather and exchange information,meet other people with similar interests,discuss and act on common problems,and enjoy recreation and social interchange.

A) cocktail reception
B) convention
C) plant tour
D) trade show

Question 7

A no-host bar means

A) no bartenders.
B) guest serve his or her own drinks.
C) guests buy their own drinks.
D) drinks are served without food.

Question 8

What is the most important thing to consider about an event?

A) the number of guests
B) the event facility
C) detailed planning
D) the speaker

Question 9

According to Tradeshow Week magazine,about annually in the United States.

A) 500
B) 1,000
C) 6,000
D) 10,000

Question 10

Individuals attending a meeting or event are more emotionally involved in the process since they use all five of their senses-hearing,sight,touch,smell,taste.

Question 11

The word "program" has two meanings: 1)what goes on at the meeting and 2)the printed listing of what goes on.

Question 12

Getting people to attend a convention requires

A) an appealing program.
B) a contest.
C) a digital management tool.
D) all of the above.

Question 13

Media relations surrounding a trade show happens

A) before the show.
B) during the show.
C) after the show.
D) all of the above.

Question 14

A consideration when planning a trade show booth is:

A) make display booth visually attractive.
B) avoid noisy videos or slide shows.
C) to make it understated.
D) to have the CEO available at all times.

Question 15

It is recommended that,for corporate sponsorships:

A) For every dollar spent, the sponsor spend twice that much to leverage the sponsorship.
B) Never consider trade-offs.
C) Only do them if the corporation is national.
D) They are always appropriate.

Question 16

Banquets are fairly large and formal functions held to honor an individual,raise money for a charitable organization,or celebrate an event such as an organization's anniversary.

Question 17

The size and purpose of the meeting dictate the plan.

Question 18

Name tags are tacky and should not be used at meetings.

Question 19

What is the name of the public relations event that shows the public the facilities where an organization does its work and how the work is done?

A) a concert
B) familiarization trip
C) press conference
D) open house

Question 20

Which of the following are reasons for holding a promotional event?

A) promote sales
B) increase organizational visibility
C) make friends
D) all of the above

Question 21

It's important to involve visitors at a trade show booth.

Question 22

Ceremonies or speeches at receptions or cocktail hours should last a maximum of 5 to
10 minutes.

Question 23

There are numerous factors to consider when planning an open house or plant tour.List some of these factors and explain why they are important for a successful open house.

Question 24

According to a survey by Access Communications,for example,found that less than
10 percent of journalists assigned to a trade show want to hear about the company and product news before the show starts.

Question 25

Celebrity Source is a service that works with organizations to find celebrities for promotional events.What is the value of this type of service?

Question 26

The major expense at a trade show is the cost of food and entertainment.