Deck 4: Theories and Models of Health Behavior Change
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Deck 4: Theories and Models of Health Behavior Change
1
Tamika touched a hot stove and quickly withdrew her hand in pain.According to the Social Cognitive Theory (SCT), the consequences of touching the hot stove were conveyed through _____ experience.
A)Direct
B)Vicarious
C)Persuasory
D)Inferred
A)Direct
B)Vicarious
C)Persuasory
D)Inferred
Direct
2
One of the drawbacks of the Expectancy Value Theory (EVT) is that
A)It does not take into account individual factors on health behaviors.
B)It only measures positive values attributed to health behaviors.
C)It does not take into account social influences on health behaviors.
D)It is designed to measure peer group influences but not familial influences on health behaviors.
A)It does not take into account individual factors on health behaviors.
B)It only measures positive values attributed to health behaviors.
C)It does not take into account social influences on health behaviors.
D)It is designed to measure peer group influences but not familial influences on health behaviors.
It does not take into account social influences on health behaviors.
3
Edward has smoked for over 15 years.He has recently joined a basketball league and his smoking has caused him to have breathing problems when he runs.Edward has determined that the reinforcement of playing basketball with his friends outweighs the reinforcement of smoking.According to the _____, Edward will choose the alternate behavior of playing basketball.
A)Expectancy Value Theory with Matching Law
B)Planned Theory of Behavior
C)Transtheoretical Model of Behavior Change
D)Social Cognitive Theory
A)Expectancy Value Theory with Matching Law
B)Planned Theory of Behavior
C)Transtheoretical Model of Behavior Change
D)Social Cognitive Theory
Expectancy Value Theory with Matching Law
4
According to the Social Cognitive Theory (SCT), _____ are essential to the acquisition and regulation of behaviors.
A)Peer groups
B)Ecological groups
C)Physiological measurements
D)Cognitive processes
A)Peer groups
B)Ecological groups
C)Physiological measurements
D)Cognitive processes
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5
Social Cognitive Theory (SCT) was developed by
A)Fishbein.
B)Bandura.
C)Sallis.
D)Rovniak.
A)Fishbein.
B)Bandura.
C)Sallis.
D)Rovniak.
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6
Matching Law was created to
A)Address one of the limitations of the Theory of Planned Behavior (TPB).
B)Address one of the limitations of the Expectancy Value Theory (EVT).
C)Measure the effects of peer group influences on health outcomes.
D)Measure the effects of individual influences on health outcomes.
A)Address one of the limitations of the Theory of Planned Behavior (TPB).
B)Address one of the limitations of the Expectancy Value Theory (EVT).
C)Measure the effects of peer group influences on health outcomes.
D)Measure the effects of individual influences on health outcomes.
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7
The Expectancy Value Theory (EVT) describes a _____ process.
A)Genetic
B)Cognitive
C)Systematic
D)Global
A)Genetic
B)Cognitive
C)Systematic
D)Global
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8
Renee enjoys smoking and assigns her smoking behavior a "positive" value based on the fact that she engages in this behavior whenever she is with her friends.According to the Expectancy Value Theory (EVT), Renee is most likely to
A)Seek professional help to stop smoking.
B)Continue smoking.
C)Cut back on her smoking due to the risks associated with this behavior.
D)None of the above
A)Seek professional help to stop smoking.
B)Continue smoking.
C)Cut back on her smoking due to the risks associated with this behavior.
D)None of the above
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9
The Expectancy Value Theory (EVT) was developed by
A)Hippocrates
B)Fishbein
C)Palmgreen
D)Freud
A)Hippocrates
B)Fishbein
C)Palmgreen
D)Freud
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10
Bandura theorized that consequences are communicated through response information cues in all but the following ways:
A)Direct experiences
B)Vicarious experiences
C)Judgments by others
D)Reciprocal determinism
A)Direct experiences
B)Vicarious experiences
C)Judgments by others
D)Reciprocal determinism
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11
Social Cognitive Theory and the_____ incorporate several of the concepts of the Expectancy Value Theory (EVT) into their model of health behaviors.
A)Health Belief Model
B)Transtheoretical Model of Behavioral Change
C)Theory of Planned Behavior
D)Ecological Theory of Behavior
A)Health Belief Model
B)Transtheoretical Model of Behavioral Change
C)Theory of Planned Behavior
D)Ecological Theory of Behavior
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12
Learning by adhering to another's judgments about specific behaviors is called
A)Inferred learning.
B)Persuasory learning.
C)Vicarious learning.
D)Direct learning.
A)Inferred learning.
B)Persuasory learning.
C)Vicarious learning.
D)Direct learning.
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13
Health behaviors are influenced by
A)Knowledge of the health consequences of one's behaviors.
B)Access to health care.
C)Friends, peer groups and family members.
D)All of the above
A)Knowledge of the health consequences of one's behaviors.
B)Access to health care.
C)Friends, peer groups and family members.
D)All of the above
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14
The consequences of behavior and the value assigned to the behavior are based on _____ experiences with the behavior and its outcome.
A)Individual
B)Family
C)Cultural
D)Ethnic
A)Individual
B)Family
C)Cultural
D)Ethnic
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15
Theodore uses a combination of many different models to explain or predict health behaviors.He is using a _____ model.
A)Systematized
B)Global
C)Blended
D)Varied
A)Systematized
B)Global
C)Blended
D)Varied
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16
The _____ approach to understanding health behaviors includes individual, cultural and social networks, and environmental contributions.
A)Ecological
B)Psychological
C)Sociological
D)Biological
A)Ecological
B)Psychological
C)Sociological
D)Biological
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17
Which of the following statements is TRUE in reference to Expectancy Value Theory (EVT)
A)Three forces motivate behavior.
B)Every behavior has a consequence.
C)Only positive values are assigned to behavioral outcomes.
D)The EVT was developed by Sigmund Freud.
A)Three forces motivate behavior.
B)Every behavior has a consequence.
C)Only positive values are assigned to behavioral outcomes.
D)The EVT was developed by Sigmund Freud.
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18
_____ experiences occur when a person learns by observing another's encounters.
A)Reciprocal
B)Direct
C)Vicarious
D)Persuasory
A)Reciprocal
B)Direct
C)Vicarious
D)Persuasory
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19
Which of the following is NOT a theoretical model used by health psychologists to explain or predict health behaviors
A)Global Health Care Theory
B)Theory of Planned Behavior
C)Transtheoretical Model of Behavioral Change
D)Expectancy Value Theory
A)Global Health Care Theory
B)Theory of Planned Behavior
C)Transtheoretical Model of Behavioral Change
D)Expectancy Value Theory
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20
According to the Expectancy Value Theory (EVT), _____ forces motivate behavior.
A)2
B)3
C)4
D)5
A)2
B)3
C)4
D)5
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21
_____ is learning that originated from a person's own knowledge.
A)Vicarious learning
B)Inferred learning
C)Direct learning
D)Indirect learning
A)Vicarious learning
B)Inferred learning
C)Direct learning
D)Indirect learning
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22
Jody believes her actions of dieting will produce her expected outcomes of losing weight.This belief is related to the concept of
A)Self-efficacy.
B)Persuasory learning.
C)Reciprocal determinism.
D)Influential behaviors.
A)Self-efficacy.
B)Persuasory learning.
C)Reciprocal determinism.
D)Influential behaviors.
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23
The level of mastery needed to accomplish a specific task is called
A)Magnitude.
B)Self-efficacy.
C)Generality.
D)Interference.
A)Magnitude.
B)Self-efficacy.
C)Generality.
D)Interference.
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24
Who proposed the Theory of Planned Behaviors
A)Fishbein
B)Ajzen
C)Bandura
D)Ling
A)Fishbein
B)Ajzen
C)Bandura
D)Ling
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25
Criticisms of the Theory of Reasoned Action (TRA) include the fact that
A)The theory cannot explain addictive behaviors.
B)The theory identifies subjective norms as factors influencing behaviors.
C)The theory does not consider the effects of attitudes on behaviors.
D)The theory does not address group influences.
A)The theory cannot explain addictive behaviors.
B)The theory identifies subjective norms as factors influencing behaviors.
C)The theory does not consider the effects of attitudes on behaviors.
D)The theory does not address group influences.
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26
Which of the following statements is TRUE
A)Research supporting the Theory of Reasoned Action (TRA) focuses on the actual behaviors of the individual rather than predictions.
B)Subjective norms are considered unimportant in the Theory of Reasoned Action (TRA).
C)The Expectancy Value Theory (EVT) is the primary model of health behaviors used in psychology.
D)Support for the Theory of Reasoned Action is mixed.
A)Research supporting the Theory of Reasoned Action (TRA) focuses on the actual behaviors of the individual rather than predictions.
B)Subjective norms are considered unimportant in the Theory of Reasoned Action (TRA).
C)The Expectancy Value Theory (EVT) is the primary model of health behaviors used in psychology.
D)Support for the Theory of Reasoned Action is mixed.
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27
A study of adherence to treatment regimens for diabetes and hypertension among South Africans (Kagee & Van der Merwe; 2006) found that _____ was one of the strongest predictors of behavioral outcomes.
A)Attitude
B)Perceived behavioral control
C)Subjective norms
D)All of the above
A)Attitude
B)Perceived behavioral control
C)Subjective norms
D)All of the above
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28
What are "subjective norms"
A)A person's belief in their abilities to perform a given task
B)A person's belief about what others think of his/her own behavior
C)A person's belief that learned behavioral consequences guide behavior
D)None of the above
A)A person's belief in their abilities to perform a given task
B)A person's belief about what others think of his/her own behavior
C)A person's belief that learned behavioral consequences guide behavior
D)None of the above
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29
The Theory of Planned Behaviors (TPB) is a revision of which theory
A)Social Cognitive Theory (SCT)
B)Theory of Reasoned Action (TRA)
C)Transtheoretical Model of Behavior Change (TMC)
D)Health Belief Model (HBM)
A)Social Cognitive Theory (SCT)
B)Theory of Reasoned Action (TRA)
C)Transtheoretical Model of Behavior Change (TMC)
D)Health Belief Model (HBM)
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30
_____ is defined as a person's judgment about their ability to perform a task.
A)Magnitude
B)Reciprocal determinism
C)Self-efficacy
D)Persuasory learning
A)Magnitude
B)Reciprocal determinism
C)Self-efficacy
D)Persuasory learning
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31
The Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB) identify _____ and _____ as two constructs that contribute to the explanation of behavior.
A)Attitude; subjective norms
B)Attitude; peer influences
C)Perceived behavioral control; attitude
D)Subjective norms; perceived behavioral control
A)Attitude; subjective norms
B)Attitude; peer influences
C)Perceived behavioral control; attitude
D)Subjective norms; perceived behavioral control
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32
Mel's behaviors tend to be shaped by his parents' thoughts and beliefs.Which theoretical perspective is used to explain this concept
A)Social Cognitive Theory (SCT)
B)Theory of Reasoned Action (TRA)
C)Expectancy Value Theory (EVT)
D)Reciprocal Determinism Theory (RDT)
A)Social Cognitive Theory (SCT)
B)Theory of Reasoned Action (TRA)
C)Expectancy Value Theory (EVT)
D)Reciprocal Determinism Theory (RDT)
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33
The _____ states that an individual's behavior is determined by their intentions.
A)Expectancy Value Theory (EVT)
B)Theory of Reasoned Action (TRA)
C)Social Cognitive Theory (SCT)
D)Theory of Learned Behaviors (TLB)
A)Expectancy Value Theory (EVT)
B)Theory of Reasoned Action (TRA)
C)Social Cognitive Theory (SCT)
D)Theory of Learned Behaviors (TLB)
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34
The concept of _____ is used to account for nonvolitional actions.
A)Vicarious learning
B)Reciprocal determinism
C)Perceived behavioral control
D)Subjective norms
A)Vicarious learning
B)Reciprocal determinism
C)Perceived behavioral control
D)Subjective norms
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35
The primary limitation of the Social Cognitive Theory (SCT) is that
A)It does not include vicarious learning.
B)It is too focused on cognitions.
C)It does not take peer group influences into consideration.
D)It is unable to test for reciprocal determinism.
A)It does not include vicarious learning.
B)It is too focused on cognitions.
C)It does not take peer group influences into consideration.
D)It is unable to test for reciprocal determinism.
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36
Which of the following variables is NOT a factor of reciprocal determinism
A)Self-efficacy
B)Environmental events
C)Behaviors
D)Personal factors
A)Self-efficacy
B)Environmental events
C)Behaviors
D)Personal factors
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37
Which of the following is NOT a dimension of efficacy expectations
A)Magnitude
B)Interference
C)Generality
D)Strength
A)Magnitude
B)Interference
C)Generality
D)Strength
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38
Reciprocal determinism involves _____ variables.
A)2
B)3
C)4
D)5
A)2
B)3
C)4
D)5
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39
Cheyenne believes she will do very well on her biology test.Cheyenne most likely has
A)High self-efficacy
B)Low self-efficacy
C)No self-efficacy
D)Varied self-efficacy
A)High self-efficacy
B)Low self-efficacy
C)No self-efficacy
D)Varied self-efficacy
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40
Behaviors that are under a person's control are called
A)Vicarious acts.
B)Inferred behaviors.
C)Volitional acts.
D)Nonvolitional acts.
A)Vicarious acts.
B)Inferred behaviors.
C)Volitional acts.
D)Nonvolitional acts.
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41
The notion of _____ was eventually added to the Health Belief Model (HBM) as the 6th concept used to explain health behaviors.
A)Reciprocal determinism
B)Self-efficacy
C)Subjective norm
D)Vicarious learning
A)Reciprocal determinism
B)Self-efficacy
C)Subjective norm
D)Vicarious learning
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42
Which of the following is NOT a key concept used with the Health Belief Model (HBM) to explain health behaviors
A)Perceived benefits
B)Perceived susceptibility
C)Perceived behavioral control
D)Perceived barriers
A)Perceived benefits
B)Perceived susceptibility
C)Perceived behavioral control
D)Perceived barriers
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43
What type of unanticipated barrier did Pendry (2001) discover in the research conducted on South African villagers who were given HIV tests
A)Increased anxiety
B)Stigma
C)Lowered self-efficacy
D)Depression
A)Increased anxiety
B)Stigma
C)Lowered self-efficacy
D)Depression
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44
Which of the following statements is TRUE in reference to perceived benefits and perceived barriers
A)They both help individuals recognize the symptoms related to an illness.
B)They both help an individual understand the best method of treatment for an illness.
C)They both help an individual gauge how severe their illness is.
D)They both help individuals transition from potential to actual behavioral change.
A)They both help individuals recognize the symptoms related to an illness.
B)They both help an individual understand the best method of treatment for an illness.
C)They both help an individual gauge how severe their illness is.
D)They both help individuals transition from potential to actual behavioral change.
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45
According to the _____, one's "subjective frame of reference" is an essential component to understanding health behaviors.
A)Social Cognitive Theory (SCT)
B)Expectancy Value Theory (EVT)
C)Health Belief Model (HBM)
D)Theory of Planned Behaviors (TPB)
A)Social Cognitive Theory (SCT)
B)Expectancy Value Theory (EVT)
C)Health Belief Model (HBM)
D)Theory of Planned Behaviors (TPB)
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46
The Health Belief Model (HBM) was designed to
A)Measure one's level of self-efficacy as it relates to health behaviors.
B)Assist with the creation and implementation of health policies.
C)Explore the effects of individual and peer influences on health behaviors.
D)Examine motivational factors associated with health behaviors.
A)Measure one's level of self-efficacy as it relates to health behaviors.
B)Assist with the creation and implementation of health policies.
C)Explore the effects of individual and peer influences on health behaviors.
D)Examine motivational factors associated with health behaviors.
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47
The Health Belief Model (HBM) was introduced in
A)1970.
B)1974.
C)1982.
D)1990.
A)1970.
B)1974.
C)1982.
D)1990.
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48
Health psychologists are interested in measuring the degree to which Marco feels at risk for catching the H1N1 virus.Health psychologists are therefore interested in Marco's
A)Perceived severity.
B)Perceived susceptibility.
C)Perceived self-efficacy.
D)Perceived barriers.
A)Perceived severity.
B)Perceived susceptibility.
C)Perceived self-efficacy.
D)Perceived barriers.
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49
_____ contributes the least to explaining health behaviors (Janz & Becker; 1984).
A)Perceived benefits
B)Perceived severity
C)Perceived treatments
D)Perceived susceptibility
A)Perceived benefits
B)Perceived severity
C)Perceived treatments
D)Perceived susceptibility
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50
Perceived susceptibility and perceived _____ contribute to one's perceived threat of disease.
A)Benefits
B)Self-efficacy
C)Severity
D)Barriers
A)Benefits
B)Self-efficacy
C)Severity
D)Barriers
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51
The Health Belief Model (HBM) seeks to explain health behaviors of persons who believe they are
A)Unhealthy.
B)Healthy.
C)Disease-stricken.
D)Mentally ill.
A)Unhealthy.
B)Healthy.
C)Disease-stricken.
D)Mentally ill.
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52
Which of the following may be considered a barrier to performing a health behavior
A)Money
B)Stigma
C)Loss of social standing
D)All of the above
A)Money
B)Stigma
C)Loss of social standing
D)All of the above
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53
Perceived severity is shaped by the perceived impact of the disease on the person's life and
A)The person's medical knowledge.
B)The person's access to health care.
C)The person's emotional response to the illness.
D)The person's risk factors for developing the illness.
A)The person's medical knowledge.
B)The person's access to health care.
C)The person's emotional response to the illness.
D)The person's risk factors for developing the illness.
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54
Rosenstock introduced the Health Behavior Model (HBM) to understand
A)Why and under what conditions a person uses preventative health services.
B)Why an individual engages in addictive behaviors and how preventative health services assist with addiction treatment.
C)How spontaneous or habitual behaviors affect one's use of health services.
D)How subjective norms play a role in health behaviors.
A)Why and under what conditions a person uses preventative health services.
B)Why an individual engages in addictive behaviors and how preventative health services assist with addiction treatment.
C)How spontaneous or habitual behaviors affect one's use of health services.
D)How subjective norms play a role in health behaviors.
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55
According to the Health Belief Model (HBM), _____ and _____ affect the likelihood of a person taking action against a disease.
A)Perceived susceptibility; perceived severity
B)Perceived benefits; perceived barriers
C)Perceived behavioral control; perceived severity
D)Perceived benefits; perceived behavioral control
A)Perceived susceptibility; perceived severity
B)Perceived benefits; perceived barriers
C)Perceived behavioral control; perceived severity
D)Perceived benefits; perceived behavioral control
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56
According to the research conducted on the effectiveness of the Health Belief Model (Janz and Becker; 1984), _____ were found to be the strongest of the 4 constructs in explaining "sick role behaviors."
A)Perceived treatments
B)Perceived actions
C)Perceived benefits
D)Perceived barriers
A)Perceived treatments
B)Perceived actions
C)Perceived benefits
D)Perceived barriers
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57
Which of the following is an example of a "preventative health service"
A)Well-care medical visits
B)Seeking dental care for a toothache
C)Making an appointment with the physician to determine the cause of a long-term respiratory problem
D)None of the above
A)Well-care medical visits
B)Seeking dental care for a toothache
C)Making an appointment with the physician to determine the cause of a long-term respiratory problem
D)None of the above
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58
Janz and Becker (1984) conducted a review to test the explanatory power of the Health Belief Model (HBM) and found
A)Strong evidence to support 3 of the 4 constructs of the Health Belief Model (HBM).
B)Strong evidence to support all 4 of the constructs of the Health Belief Model (HBM).
C)No evidence to support any of the 4 constructs of the Health Belief Model (HBM).
D)Mild evidence to support 1 of the 4 constructs of the Health Belief Model (HBM).
A)Strong evidence to support 3 of the 4 constructs of the Health Belief Model (HBM).
B)Strong evidence to support all 4 of the constructs of the Health Belief Model (HBM).
C)No evidence to support any of the 4 constructs of the Health Belief Model (HBM).
D)Mild evidence to support 1 of the 4 constructs of the Health Belief Model (HBM).
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59
The central concepts of the Health Belief Model (HBM) were derived from the work of
A)Hippocrates.
B)Sigmund Freud.
C)Albert Bandura.
D)Kurt Lewin.
A)Hippocrates.
B)Sigmund Freud.
C)Albert Bandura.
D)Kurt Lewin.
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60
Perceived severity is a(n) _____ value.
A)Subjective
B)Objective
C)Scientific
D)Ecological
A)Subjective
B)Objective
C)Scientific
D)Ecological
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61
In order to reinforce positive behavior, social marketing must
A)Associate an intangible concept with a tangible symbol that represents the concept.
B)Associate a tangible symbol with one's socioeconomic status.
C)Use a large target audience.
D)Provide tangible rewards as reinforcement for positive behavior.
A)Associate an intangible concept with a tangible symbol that represents the concept.
B)Associate a tangible symbol with one's socioeconomic status.
C)Use a large target audience.
D)Provide tangible rewards as reinforcement for positive behavior.
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62
The _____ stage is not considered a formal stage of the Transtheoretical Model of Behavioral Change.
A)Precontemplative
B)Contemplative
C)Action
D)Recidivism
A)Precontemplative
B)Contemplative
C)Action
D)Recidivism
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63
Which of the following examples demonstrates how social marketing enhances health behaviors
A)Encouraging energy reduction in the United States
B)Improving mother-to-child nutrition
C)Implementing intervention programs on hypertension
D)All of the above
A)Encouraging energy reduction in the United States
B)Improving mother-to-child nutrition
C)Implementing intervention programs on hypertension
D)All of the above
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64
The Transtheoretical Model of Behavior Change (TTM) explains behavioral change as a(n) ____ rather than a(n) _____.
A)Process; event
B)Event; process
C)Benefit; barrier
D)Barrier; benefit
A)Process; event
B)Event; process
C)Benefit; barrier
D)Barrier; benefit
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Unlock for access to all 138 flashcards in this deck.
Unlock Deck
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65
The _____ stage signals a readiness to change behaviors.
A)Action
B)Maintenance
C)Contemplative
D)Preparation for action
A)Action
B)Maintenance
C)Contemplative
D)Preparation for action
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Unlock Deck
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66
What is the goal of social marketing
A)To help individuals improve their lives through the use of tangible goods.
B)To produce social change by causing outcomes that will benefit the individual and society.
C)To prevent recidivism in behaviors.
D)To encourage the exploration of various treatment options for illnesses.
A)To help individuals improve their lives through the use of tangible goods.
B)To produce social change by causing outcomes that will benefit the individual and society.
C)To prevent recidivism in behaviors.
D)To encourage the exploration of various treatment options for illnesses.
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67
Which stage of the Transtheoretical Model of Behavioral Change is characterized as the "not ready for change" stage
A)The precontemplative stage
B)The contemplative stage
C)The action stage
D)The preparation for action stage
A)The precontemplative stage
B)The contemplative stage
C)The action stage
D)The preparation for action stage
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Unlock Deck
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68
Approximately how long does the action stage last before an individual moves to the next stage of the Transtheoretical Model of Behavioral Change (TTM)
A)1 month
B)3 months
C)6 months
D)1 year
A)1 month
B)3 months
C)6 months
D)1 year
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Unlock Deck
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69
Which of the following is NOT a marketing principle used with social marketing
A)Perception
B)Promotion
C)Place
D)Price
A)Perception
B)Promotion
C)Place
D)Price
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70
Prochaska and DiClemente's Transtheoretical Model of Behavioral Change (TTM) states that people must move through _____ stages to obtain successful behavioral change.
A)2
B)3
C)4
D)5
A)2
B)3
C)4
D)5
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Unlock for access to all 138 flashcards in this deck.
Unlock Deck
k this deck
71
Social marketing campaigns emphasize
A)Results.
B)Treatment options.
C)Socioeconomic factors.
D)Choices.
A)Results.
B)Treatment options.
C)Socioeconomic factors.
D)Choices.
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Unlock for access to all 138 flashcards in this deck.
Unlock Deck
k this deck
72
The Transtheoretical Model of Behavioral Change (TTM) is a _____ model.
A)Sociological
B)Stage
C)Systemic
D)Varied
A)Sociological
B)Stage
C)Systemic
D)Varied
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Unlock for access to all 138 flashcards in this deck.
Unlock Deck
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73
Under which conditions do cues to action prompt an individual to act
A)The individual perceives they are susceptible to disease.
B)The individual negatively views the benefits of action.
C)The individual views the disease as short-term.
D)The individual identifies many barriers to action.
A)The individual perceives they are susceptible to disease.
B)The individual negatively views the benefits of action.
C)The individual views the disease as short-term.
D)The individual identifies many barriers to action.
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Unlock Deck
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74
Annette is thinking about quitting smoking; however, she hasn't taken any formal action to do so.Based on the Transtheoretical Model of Behavioral Change (TTM), Annette is in the _____ stage.
A)Precontemplative
B)Contemplative
C)Action
D)Maintenance
A)Precontemplative
B)Contemplative
C)Action
D)Maintenance
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Unlock Deck
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75
The selection of a target audience who will be the intended recipient of a health behavior message is called
A)Market audience.
B)Market selection.
C)Market segmentation.
D)Market variation.
A)Market audience.
B)Market selection.
C)Market segmentation.
D)Market variation.
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Unlock for access to all 138 flashcards in this deck.
Unlock Deck
k this deck
76
Social marketing differs from commercial marketing in that
A)Commercial marketers sell intangible products.
B)Commercial marketers are not concerned about advertising.
C)Social marketers do not have a tangible product to sell.
D)Social marketing and commercial marketing are one in the same.
A)Commercial marketers sell intangible products.
B)Commercial marketers are not concerned about advertising.
C)Social marketers do not have a tangible product to sell.
D)Social marketing and commercial marketing are one in the same.
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Unlock for access to all 138 flashcards in this deck.
Unlock Deck
k this deck
77
Research conducted by Walter et al.(1993; 1992) on the role of self-efficacy in engaging in preventative HIV/AIDS risk behaviors of teens concluded that self-efficacy is important for performing a behavior; however
A)It does not improve help-seeking behaviors.
B)It can be undermined by substance use.
C)It was an inconclusive finding for females.
D)All of the above
A)It does not improve help-seeking behaviors.
B)It can be undermined by substance use.
C)It was an inconclusive finding for females.
D)All of the above
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Unlock for access to all 138 flashcards in this deck.
Unlock Deck
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78
Which stage requires constant monitoring and attention to the new behavior
A)Action
B)Preparation for action
C)Maintenance
D)Contemplative
A)Action
B)Preparation for action
C)Maintenance
D)Contemplative
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Unlock Deck
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79
June is finishing the action stage of change, which means she will most likely be transitioning into the _____ stage.
A)Contemplative
B)Maintenance
C)Recidivism
D)Preparation
A)Contemplative
B)Maintenance
C)Recidivism
D)Preparation
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Unlock Deck
k this deck
80
The regression to old behaviors is called
A)Precontemplation.
B)Determinism.
C)Recidivism.
D)Preparation for action.
A)Precontemplation.
B)Determinism.
C)Recidivism.
D)Preparation for action.
Unlock Deck
Unlock for access to all 138 flashcards in this deck.
Unlock Deck
k this deck