Deck 3: Ebusiness: Electronic Business Value

Question 1

Taxonomy is the set of ideas about how all information in a given context should be organized.

Answer 1

False
Explanation: Information architecture is the set of ideas about how all information in a given context should be organized.

Question 2

Managing consumer trust is not a challenge for ebusiness participants because the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Answer 2

False
Explanation: Managing consumer trust is a challenge facing ebusinesses.

Question 3

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

Answer 3

False
Explanation: Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of disrupting technologies.

Question 4

RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.

Question 5

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Question 6

A wiki is a Hawaiian word for quick and is a type of a collaborative web page that allows users to add, remove, and change content.

Question 7

Intermediaries occur when a customer sells directly to another customer online, cutting out the intermediary.

Question 8

The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.

Question 9

A click-and-mortor business operates on the Internet only without a physical store.

Question 10

Social networks are websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg.

Question 11

The Internet marketplace is free of most forms of traditional sales tax.

Question 12

A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

Question 13

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Question 14

Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

Question 15

Source code is software made available free for any third party to review and modify.

Question 16

Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

Question 17

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

Question 18

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Question 19

A webinar is a form of web conferencing that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

Question 20

The majority of eBay's customers are using a business-to-business (B2B.ebusiness model.

Question 21

What is best for an organization's current business could ruin it in the long term.

Question 22

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

Question 23

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos, and examples include Netflix and iTunes.

Question 24

Ebusiness is something that a business can just go out and buy.

Question 25

Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.

Question 26

Which of the follow represents a form of disruptive technology?

A)Enter the marketplace at the low end
B)A new way of doing things that initially doesn't meet the needs of existing customers
C)Tend to open new markets and destroy old ones
D)All of these are included

Question 27

Information reach refers to the number of people a business can communicate with, on a global basis.

Question 28

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 29

Open source and sharing are both advantages and disadvantages of Business 2.0.

Question 30

Disruptive technology tends to provide us with better, faster, and cheaper products.

Question 31

Tim Berners-Lee was one of the founders of the Internet.

Question 32

Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

A)Sustaining technology
B)Disruptive technology
C)Reputation system
D)Personalization

Question 33

Copyright laws protect collaborative websites like blogs and wikis, allowing users to reuse material freely and easily.

Question 34

Web 3.0 refers to static text-based information websites.

Question 35

Ebusiness is the buying and selling of goods and services over the Internet.

Question 36

Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Question 37

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

A)Collective intelligence
B)Digital Darwinism
C)Joint venture
D)Sole proprietorship

Question 38

Dell computers ranks highest on the list for expecting returns from new investments.

Question 39

Transaction brokers process online sales transactions.

Question 40

Mobile banking and mobile sales are both a part of the emerging mbusiness.

Question 41

The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers, partners, and stakeholders.

A)Sustaining technology
B)Existing investments
C)Collective intelligence
D)Disruptive technology

Question 42

Which term describes the WWW during its first few years of operation between 1991 and 2003?

A)Web 1.0
B)Eshop
C)Open source
D)All of these

Question 43

What is the difference between ecommerce and ebusiness?

A)Ecommerce includes Internet network effects; ebusiness includes ecommerce and all activities related to internal and external business operations.
B)Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations.
C)Ecommerce includes ecommerce and all activities related to internal and external business operations; ebusiness includes all of the of knowledge management systems.
D)Ebusiness is buying and selling of goods or services online; ecommerce includes ecommerce and all activities related to internal and external business operations.

Question 44

Which of the following began as an essential emergency military communications system operated by the U.S.Department of Defense (DARPA)?

A)Internet
B)Ecommerce
C)Ebusiness
D)WWW

Question 45

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

A)Johnson & Johnson
B)Sears
C)Dell
D)None of these

Question 46

Which of the following is not a reason for the explosive growth of the WWW?

A)Basic web pages are easy to create and extremely flexible.
B)The microcomputer revolution made it possible for an average person to own a computer.
C)Digital Darwinism.
D)The speed, convenience, and low cost of email.

Question 47

Which of the following is challenge of sustaining technology?

A)Provides a cheaper product for current customers
B)Provides a product that does not meet existing customer's future needs
C)Provides a better product for current customers
D)Provides a faster product for current customers

Question 48

At a local marketing firm, Steve is the lead web developer and is responsible for working with customers on their web designs, development, and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

A)Understanding that he must create a unique domain name for each client
B)Being able to work with HTML
C)Understanding of the World Wide Web and how hyperlinks work
D)All of these

Question 49

What caused Polaroid to go bankrupt?

A)It failed to have innovative technology and a captive customer base.
B)One-hour film processing and digital cameras stole its market share.
C)People who want instant access to their pictures also want a third party involved.
D)Internet websites such as Flickr and Facebook stole its market share.

Question 50

Many industries have been forced to change due to technology advances.Which of the following industries has felt the lowest amount of economic impact from ebusiness?

A)Auto industry
B)Retail industry
C)Travel industry
D)Waste or recycling industry

Question 51

Which of the following terms could you use synonymously when referring to the web?

A)Network, paradigm shift
B)URL, domain name
C)HTML, Internet
D)Web browser, blog

Question 52

Many social media sites today allow you to customize your web address, for example www.facebook.com/Womenwithdrive.What is an alternate name for a web address such as www.apple.com?

A)Digital bookmark
B)Internet bookmark
C)Universal resource locator
D)Web browser

Question 53

What measures the number of people a firm can communicate with all over the world?

A)Information richness
B)Information age
C)Information reach
D)Information browser

Question 54

What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

A)Information richness
B)Information age
C)Information reach
D)Information browser

Question 55

Both individuals and organizations have embraced ebusiness to do which of the following?

A)Enhance productivity
B)Maximize convenience
C)Improve communication
D)All of these

Question 56

Universities were among some of the first users of the Internet.What was the Internet first called?

A)HTML
B)ARPANET
C)OPT
D)WWO

Question 57

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

A)Hypertext markup language (HTML)
B)URL
C)Hypertext transport protocol (HTTP)
D)DARPA

Question 58

Which of the following is a type of web browser?

A)Microsoft Word and Excel
B)Internet Explorer and Mozilla Firefox
C)Facebook and MySpace
D)All of these

Question 59

What is the practice of buying a domain name and not using the web page but waiting to profit from the trademark?

A)Domain or cyber squatting
B)Branding domain
C)Cybermediation
D)Paradigm shift or domain shift

Question 60

What allows user to access the WWW?

A)Web conferencing
B)Web browser
C)Web 2.0
D)Web business

Question 61

Which of the following is an ebusiness marketing technique?

A)Cookies
B)Pop-up ad
C)Banner ad
D)All of these

Question 62

What is the exact pattern of a consumer's navigation through a site?

A)Web browsing
B)Hypertext
C)Clickstream data
D)Web data

Question 63

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

A)Cookies
B)Click-through
C)Viral marketing
D)Pop-up ad

Question 64

What is the ability of an organization to tailor its products or services to the customers' specifications?

A)Personalization
B)Long tail
C)Mass customization
D)Information reach

Question 65

When evaluating the business value of disintermediation the more ____________ that is(are) cut from the distribution chain, the lower the product price.

A)Technology
B)Customers
C)Data stream
D)Intermediaries

Question 66

Which of the following statements is correct?

A)Just putting up a website can create tremendous ebusiness value.
B)Just putting up a website can create tremendous business buzz.
C)Just putting up a website can limit product availability.
D)Just putting up a website does not create an ebusiness.

Question 67

Which of the following would not be considered a company operating in the long tail of a typical sales curve?

A)Walmart
B)Netflix
C)iTunes
D)Zappos

Question 68

What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?

A)Content providers
B)Intermediaries
C)Reintermediation
D)Cybermediation

Question 69

M&M's offers people the opportunity to order the candy in special colors or with customized sayings.How would you classify M&M's ebusiness strategy?

A)Information richness
B)Mass customization
C)Personalization
D)Interactivity

Question 70

What is the best way to measure a company's ebusiness success?

A)Effective MIS metrics
B)Interactivity
C)Clickstream data
D)All of these

Question 71

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

A)Information richness
B)Mass customization
C)Personalization
D)Interactivity

Question 72

Which of the following would not be considered an advantage of ebusiness?

A)Expanding global reach
B)Opening new markets
C)Reducing costs
D)Reducing information reach

Question 73

What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

A)Cybermediation
B)Interactivity
C)Reintermediation
D)Disintermediation

Question 74

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, Washjington, area.Bonnie is highly technical and uses many types of online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?

A)A cookie
B)A banner ad
C)A pop-up ad
D)A click-through ad

Question 75

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?

A)Disintermediation
B)Intermediaries
C)Cybermediation
D)None of these

Question 76

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's ebusiness strategy?

A)Information richness
B)Mass customization
C)Personalization
D)Interactivity

Question 77

Which of the following is an example of a clickstream data metric?

A)Dates and times of visits
B)Number of customers with shopping carts
C)The number of page views
D)All of these

Question 78

A company can reduce its costs using ebusiness to change its business processes.Which of the following represents an example of a company reducing its costs through ebusiness?

A)Creating an online travel reservation
B)Ordering a product online
C)Purchasing a book online and picking it up in the store
D)Researching products to find the lowest price and visiting the store to purchase the item

Question 79

What measures the number of people a firm can communicate with all over the world?

A)Information
B)Mass communication
C)Information reach
D)Cybertronics

Question 80

Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

A)Information richness
B)Mass customization
C)Personalization
D)Interactivity