Deck 9: Events

Question 1

On average, hotels earn over 50% of their revenue from meetings, conventions, and conferences.

Answer 1

False

Question 2

Festivals are events that focus on farm goods and products and are usually held in the fall.

Answer 2

False

Question 3

Conferences have a more educational tone to their programs and content than do conventions.

Answer 3

True

Question 4

Agricultural fairs feature horse, cattle, pigs, and other livestock.

Question 5

Conference centres and convention centres provide the same services for delegates.

Question 6

People who attend association meetings prefer new meeting locations every year.

Question 7

One of the largest organizations that helps train and recognize meeting planners is called Meeting Professionals International.

Question 8

Although attendance at business meetings tends to be mandatory, these meetings also tend to be shorter than meetings in the associations market.

Question 9

Many convention centres are located in or connected to large downtown hotels.

Question 10

Concern for the welfare of animals has led Canada to ban circuses.

Question 11

A conference is a large group of people from a wide variety of occupations who come together to exchange ideas and form some general form of consensus.

Question 12

Trade shows are marketing tools that help boost sales for a variety of businesses introducing products.

Question 13

The events industry is a stand-alone sector that rarely makes use of the other tourism components.

Question 14

Circuses are growing in popularity again as children experience this type of event for the first time.

Question 15

A festival is considered to be a special event but a special event need not be a festival.

Question 16

A breakout room is a small room alongside a larger conference room that can be set up with snacks, lunch, or dinner for delegates.

Question 17

Special events are regular, frequently held events.

Question 18

A summit usually has a strong political theme.

Question 19

Trade shows are generally open to the public, allowing people to see the new and exciting products available in a certain industry.

Question 20

Visit Canada is the trade show hosted by the Canadian Tourism Commission (CTC)to provide media with a source for Canadian tourism information.

Question 21

Public celebrations centred on themes of local, regional, or national importance or interests are called ________________________.

A) fairs
B) festivals
C) live theatre
D) hallmark events

Question 22

The Symphony of Fire and Carnaval de Quebec are both examples of _____________________.

A) agricultural fairs
B) civic events
C) festivals
D) fundraising events

Question 23

A convention is ____________________________.

A) a major/full membership meeting of an organization where delegates from a wide variety of different occupations come together to share information and form some kind of consensus
B) a large meeting of corporate sponsors that come together to determine the next marketing strategy for their business
C) a large meeting of people who work in the same industry for the purposes of learning and networking
D) an organization that comes together to trade information and sell goods and services

Question 24

The Canadian National Skating Championship and the Tim Hortons Brier are two examples of ______________________.

A) professional sporting events
B) fundraising events
C) association meetings
D) amateur sporting events

Question 25

Conference centres differ from convention centres because ___________________.

A) conference centres are owned by the government; convention centres are not
B) a conference centre has no hotel facilities
C) a conference centre is bigger than a convention centre
D) a convention centre has no hotel facilities

Question 26

Visit Canada is __________________________.

A) a travel trade show handled by the Tourism Industry Association of Canada
B) a travel trade show hosted by the Canadian Tourism Commission
C) an annual fair in Quebec City celebrating our French Canadian heritage
D) an advertising campaign put on by the Canadian Tourism Commission

Question 27

Businesses often hold meetings off site in order to ______________________.

A) avoid distractions and create a team-building atmosphere
B) reduce costs
C) celebrate regional events
D) combine business with vacations

Question 28

The 2012 Summer Olympics held in London, England, is an example of a _________________.

A) hallmark event
B) special event
C) world heritage event
D) fundraiser event

Question 29

A workshop is ________________________.

A) a small room made available for seminars or workshops at a conference
B) a room set up with tools where people construct furniture
C) a small-group session that helps participants learn new skills
D) an informal meeting where information is shared

Question 30

The Canadian National Exhibition combines ______________________.

A) a festival with a business conference
B) an agricultural fair with a carnival
C) a spectator sporting event with a trade show
D) a trade show with a carnival

Question 31

Advances in broadband speeds and tools such as Skype have increased the frequency of _______________________.

A) social media engagement
B) teleconferencing
C) face to face meetings
D) self-managed travel

Question 32

One of the challenges of hosting a large gathering of people is __________________.

A) the pressure it can place on local accommodations and tourism services
B) the influx of crime
C) attracting the proper clientele
D) weather

Question 33

Cirque du Soleil is a worldwide sensation that dramatically changed what people consider to be _______________________.

A) a festival
B) civic pride
C) a circus event
D) entertainment for a mass audience

Question 34

A conference is ___________________________.

A) a general meeting of people from many occupations who come together to form a consensus
B) a meeting of people from the same industry/occupation who come together to network and learn
C) an infrequently occurring business event
D) a large meeting of people from the same political party who come together to elect a leader

Question 35

A seminar is _______________________.

A) a small working group that organizes, plans, and delivers panel experiences at a conference
B) a leadership workshop
C) a breakout discussion focusing on very specific problems and solutions
D) an informal meeting in which delegates share information and ideas under the expertise of a seminar leader or panel of presenters

Question 36

How does the corporate meeting market differ from the association meeting market?

A) The delegates are all from the same industry.
B) The corporate meeting market chooses interesting tourism destinations so employees can enjoy themselves after long meetings.
C) Attendance is mandatory and costs are paid by the business.
D) Corporate meetings usually last longer because of the increasing cost of travel.

Question 37

Gatherings across Canada on November 11 for Remembrance Day services are an example of which type of event?

A) A hallmark event
B) A community event
C) A spectator event
D) A civic event

Question 38

One of the drawbacks for Banff as a major convention/conference destination is __________________.

A) cost
B) the complexity of providing transportation for delegates from the Calgary airport to Banff
C) its lack of lodging and conference facilities
D) that its services focus on vacationing tourists, not business delegates

Question 39

An international meeting of high level government leaders such as the G8 is an example of what type of event?

A) A summit meeting
B) A convention
C) A civic affair
D) A hallmark event

Question 40

Why are universities and colleges beginning to look at hosting small conferences during the summer months?

A) They often have the facilities, which are not being well used during the summer, and small conferences bring in additional revenue for the institution.
B) They want to promote their institution as a learning facility.
C) They can provide much cheaper rooming and food service options while continuing to service their students.
D) They have the expertise.

Question 41

Canadian cities welcome a wide variety of business gatherings, including conventions, conferences, summits, and meetings.Provide a brief description of each type of meeting, and compare them based on the following criteria:
a)participants
b)length of time of the meeting
c)criteria used to determine destination choice
d)who provides the funding for delegate participation
e)how well your city meets or does not meet the requirements of a large conference
Finish your essay by describing two venues that openly market to conferences and conventions in your city.

Question 42

Organizations and planners sponsoring events can provide many benefits to communities, as their event brings in additional customer volume and revenue.However, there are many disadvantages or challenges that occur when sponsoring events.
a)Identify four challenges that organizers need to overcome when planning events.
b)How can these challenges be overcome in the planning stages? Address each challenge you identified in part a).

Question 43

There are two major target markets for meetings.Compare and contrast these two different markets in multiple ways.

Question 44

Special events have become one of the most diverse and lucrative methods of luring visitors into a country, region, or city.They are also one of the most interesting ways to enhance the tourist experience.Discuss this statement by referring to the following:
a)an event in Canada that has international appeal
b)an event that has a regional draw for visitors from within your province
c)an event that has been used to focus attention on one of your region's attractions
d)an event in your region that is used as a major fundraiser.
Finish your discussion by identifying one reason for each event that has helped to make it successful.

Question 45

The main purpose of civic centres is to __________________.

A) play host to conventions
B) host special events like sporting events and cultural shows
C) serve as the home of major trade shows
D) connect lodging and foodservice facilities in a city centre

Question 46

Many event planners belong to MPI.Its full name is _______________________.

A) the Marketing and Professional Institute
B) Marketing Planners International
C) Meeting Professionals International
D) Meeting and Programming International

Question 47

Managing events is a full-time job.Fortunately many Canadian colleges and universities offer postgraduate diplomas or degrees that provide extra training and a whole new career avenue.The text identifies many skills and areas of expertise a good events coordinator must possess.
a)List six of these areas, explaining why you feel they are of particular importance to the smooth functioning of a special event.
b)Which skill do you anticipate would be the most difficult for you to acquire? Why?
c)How would the knowledge you are acquiring in your current program be of benefit to you as an events coordinator?
d)Explain two codes of conduct/areas of ethical responsibility you believe are essential for your staff.Why did you choose them?

Question 48

Developed by Tourism Canada in the 1980s, this organization displays Canadian tourism products for travel agencies and tour operators.

A) Rendez-Vous Canada
B) Canadian Tourism Commission
C) Tourism Industry Association of Canada
D) Travel Canada

Question 49

When sponsoring events, organizers have to overcome _____________________.

A) the difficulty of finding volunteers
B) choosing from a wide selection of available speakers
C) turning away potential customers
D) the ease of finding financial supporters

Question 50

An example of an annual sporting event in Canada is ___________________.

A) the NFL Super Bowl
B) the CFL Grey Cup
C) the NHL Stanley Cup
D) the Winter Olympics