Deck 5: Analyzing Your Audience

Question 1

05-20 As part of planning for her class speech on the Patriot Act,Brenda passed around a brief questionnaire asking whether her classmates were for or against the Act,whether they thought parts or the entire Act should change,etc.Was this a good idea,according to your text?

A)No;by doing the questionnaire,she revealed to the class what her speech topic was going to be.
B)Yes;this is a smart technique of analyzing the audience known as demographic audience analysis.
C)No;the class is a captive audience,so finding out their views ahead of time wasn't necessary.
D)Yes;this form of psychological audience analysis is a good thing to do for any kind of audience.

Answer 1

D

Question 2

05-05 When attempting to discover whether you and your audience members have similar cultural characteristics,are about the same age,and have relatively the same education level you are trying to establish

A)audience beliefs.
B)common ground.
C)values.
D)audience feelings.

Answer 2

B

Question 3

05-18 If you think the sun will rise in the east in the morning,you hold a(n)______ about the sun based on what you perceive to be true or false.

A)value
B)attitude
C)feeling
D)belief

Answer 3

D

Question 4

05-03 To gather formal information about audience members' attitudes,beliefs,and values,you should

A)observe them before you speak.
B)engage them in conversation at the conclusion of the speech.
C)research the group you're speaking to on the Internet or in written publications.
D)ask open-ended and closed-ended questions on a survey.

Question 5

05-08 Collecting information about an audience concerning their age range,gender,and ethnicity is part of a _____ analysis.

A)situational
B)demographic
C)diversity
D)psychological

Question 6

05-17 Trying to determine what an audience believes or thinks about a speech topic is an aspect of _____ analysis.

A)psychological
B)demographic
C)informational
D)environmental

Question 7

05-02 Statistical information on population characteristics such as age,race,gender,education,and religious views is known as

A)ethnicity.
B)demographics.
C)speech content.
D)socioeconomic status.

Question 8

05-06 A public speaker seeks to establish a(n)______,or ongoing connection,with audience members by identifying common ground with them.

A)relationship
B)camaraderie
C)mentorship
D)attachment

Question 9

05-16 A specific segment of your audience that you most want to address or influence is known as the _____ audience.

A)target
B)intended
C)diverse
D)influential

Question 10

05-10 ______ is a learned system of knowledge,behavior,attitudes,beliefs,values,and norms shared by a group of people.

A)Culture
B)Ethnicity
C)Race
D)Ethnocentrism

Question 11

05-01 A speaker who gathers information about the listeners,analyzes this information,and adapts his or her speech to them is demonstrating the idea of a(n)

A)hard-working speaker.
B)audience-centered speaker.
C)over-zealous speaker.
D)goal-centered speaker.

Question 12

05-19 Which of the following elements of a psychological analysis refer to the audience's concepts of right and wrong,good and bad?

A)beliefs
B)values
C)attitudes
D)feelings

Question 13

05-07 A good speaker should ethically use the information gathered in an audience analysis so that the message will be clearly understood by them.According to your text,this process is called audience

A)reception.
B)adaptation.
C)knowledge.
D)attention.

Question 14

05-15 When you analyze an audience's income,occupation,and education you are analyzing their

A)ethnicity.
B)cultural identifiers.
C)socioeconomic status.
D)individualism.

Question 15

05-09 ______ is the culturally constructed and psychologically based perception of one's self as feminine or masculine.

A)Gender
B)Sex
C)Affectional orientation
D)Ethnicity

Question 16

05-14 People from ______ cultures are more likely to perceive people in leadership roles-including speakers-as credible.

A)high-power
B)low-power
C)low-context
D)high-context

Question 17

05-11 The portion of a person's background that relates to nationality or religious heritage is known as

A)cultural identity.
B)ethnicity.
C)race.
D)an audience analysis.

Question 18

05-13 Audience members who place more importance on nonverbal than verbal messages are likely from _____ cultures;whereas those placing more emphasis on what was said than the nonverbal messages are likely from _____ cultures.

A)low-context;high-context
B)low-power;high-power
C)individualistic;collectivistic
D)high-context;low-context

Question 19

05-04 You're deciding on a speech topic,but need some information from your audience.Rather than asking them to divulge their opinions out loud on a couple of topics,you design a short questionnaire.The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics.What form of survey are you using?

A)a formal audience analysis survey using open-ended questions
B)an informal audience analysis survey using closed-ended questions
C)a formal audience analysis survey using closed-ended questions
D)an informal audience analysis survey using open-ended questions

Question 20

05-12 What is ethnocentrism?

A)the belief that almost everyone in a cultural group will agree on core belief and values
B)the attitude that diverse cultural beliefs around the world should be respected
C)the belief that although cultures are different,they all favor peace and harmony
D)the attitude that one's own cultural approach is superior to those from other cultures

Question 21

05-29 What is the primary benefit of postspeech analysis?

A)It can help you prepare for your next speech.
B)It can indicate whether or not you should continue in the field of public speaking.
C)It can reduce your speaking apprehension.
D)It can help you forge a bond with your audience.

Question 22

05-26 Which of the following is TRUE of an attentive audience?

A)Attentive audiences often have a faint,frozen smile.
B)An attentive audience moves often to demonstrate interest.
C)An attentive audience doesn't move much.
D)An attentive audience never expresses nonverbal disagreement.

Question 23

05-23 With respect to a situational audience analysis,as a general rule,the larger the audience,the more likely they are to

A)ignore visual aids.
B)use nonverbal cues during your speech.
C)use verbal cues during your speech.
D)expect a more formal speaking style.

Question 24

05-38 Identifying common cultural issues and similarities can help you establish common ground with your audience.

Question 25

05-37 People evaluate credibility by intentions,not by behavior.

Question 26

05-30 If the purpose of your speech was to persuade your listeners to do something,then the best indicators of your speaking success are

A)your listeners' verbal cues after the speech.
B)your listeners' nonverbal cues during the speech
C)your listeners' actions after the speech.
D)your listeners' survey responses before the speech

Question 27

05-36 You credibility as a speaker-how you are perceived by your audience-is dependent on your sensitivity to the values and assumptions of your listeners.

Question 28

05-27 Veronica was watching her audience carefully during her speech.After a few minutes,she noticed several class members staring at her with a glazed look in their eyes.She immediately picked up the speed of her speech and introduced a colorful visual.What was Veronica responding to?

A)psychological audience cues
B)situational transitions
C)nonverbal audience cues
D)listener anxiety

Question 29

05-25 When Robert asked his class,"How many of you just don't have enough time to do all the things you want to do in a day?" as his speech introductory device,almost everyone in the audience raised their hands.This audience reaction is

A)an indication of verbal responsiveness.
B)an inappropriate crossing of the lines between speaker and listener.
C)restless movement,which indicated to Robert that he'd better get on with his speech.
D)an indication of nonverbal responsiveness.

Question 30

05-40 One of the main factors that will shape your audience's attitude toward you is your credibility or the perception of you as trustworthy,knowledgeable,and interesting.

Question 31

05-35 If you adapt to your audience by abandoning your own values and sense of truth,you will become an unethical speaker rather than an audience-centered one.

Question 32

05-22 A situational audience analysis includes an examination of the

A)attitude,beliefs,and the values that are held by your audience.
B)age,gender,ethnicity,race,and culture of your audience.
C)time and place of your speech,the size of your audience,and the occasion.
D)influence of your audience based on income,occupation,and education.

Question 33

05-21 As a requirement for his biology class,Jorge must attend a speech by a visiting scholar in biology.What kind of audience will Jorge be a part of at this event?

A)a captive audience
B)a voluntary audience
C)a demographic audience
D)an inspired audience

Question 34

05-31 A survey allows you to gather both demographic information and information about what audience members like or dislike,believe to be true or false,or think is good or bad about the topic or issues you are discussing.

Question 35

05-34 Being audience-centered means you should tell your listeners only what they want to hear;you may need to fabricate information to please your audience or achieve your goal.

Question 36

05-28 One way to demonstrate to your audience that your message is designed specifically for them is to

A)refer to previous audiences you have had.
B)refer to recent news events but avoid historical references.
C)avoid using audience members' names.
D)refer to the town,city,or community in which you are speaking.

Question 37

05-33 Audience analysis is the process of examining information about those who are expected to present speeches.

Question 38

05-39 A voluntary audience has externally imposed reasons for being there.

Question 39

05-24 Savena needed room to move during her speech,but when she arrived to make her presentation,she learned that she would have to use a microphone affixed to a lectern.What was Savena's mistake?

A)not conducting a pre-speech audience analysis
B)not conducting a pre-speech formal demographic analysis
C)not conducting a pre-speech situational analysis
D)not conducting a pre-speech informal psychological analysis

Question 40

05-32 Inferences based on demographic information may lead to faulty conclusions.

Question 41

05-44 A _____ is an individual's perception of what is true or false.

Question 42

05-41 To establish ______with your audience is to identify ways in which you and your listeners are alike.

Question 43

05-45 A _____ is an enduring concept of good and bad,right and wrong.

Question 44

05-43 An _____ reflects an individual's likes or dislikes.

Question 45

05-50 List and explain three strategies you can use to customize your message to your audience.

Question 46

05-49 Explain the difference between an attitude,a belief,and a value and provide an example of each.

Question 47

05-46 To gather useful information about audience members' attitudes,beliefs,and values,you can develop a survey which asks two types of questions.Identify these two types of questions and provide an example of each.

Question 48

05-47 In order to present a speech that is appropriate for your intended listeners,what should you look for when analyzing the information that you have gathered about your audience?

Question 49

05-48 List and briefly discuss four strategies for reaching the variety of listeners found in a diverse audience.

Question 50

05-42 _____ status is a person's perceived importance and influence based on such factors as income,occupation,and education level.