Deck 14: Questionnaire Development

Question 1

In attempting to keep questionnaires short, it helps to ask how:

A) the respondent will feel about the questions
B) much time does the respondent have
C) each variable will be used in the analysis
D) the data will be error checked

Answer 1

C

Question 2

To sustain a respondent through a questionnaire, place open-ended questions at the:

A) at the 1/2 point
B) at the 3/4 point
C) at the 2/3 point
D) at the 4/5 point

Answer 2

C

Question 3

To achieve maximum precision in measurement, it is advised to:

A) consult the respondent directly
B) use structured questions
C) collect data in its rawest form
D) collect data in its final most form

Answer 3

C

Question 4

Successful questionnaire designs are those that are:

A) filled out rapidly
B) interesting
C) not ambiguous
D) all of the above

Question 5

An index is a:

A) factored item analysis
B) a combination of all Likert type questions
C) attempts to measure variables via combinations of questions
D) none of the above
E) all of the above

Question 6

The rule of thumb concerning open-ended questions is to:

A) maximize their amount
B) minimize their amount
C) maximize their size
D) minimize their size

Question 7

How many categories are recommended for Likert type questions:

A) 3
B) 5
C) 7
D) 9

Question 8

Questions lacking pre-set responses are:

A) partially structured
B) open-ended
C) close-ended
D) multiple choice

Question 9

A presence-absence question is one which:

A) considers all options of a question
B) instructs respondents to indicate yes or no to several question items
C) are open-ended
D) are close-ended

Question 10

To facilitate comparative analysis with other questionnaires, employ:

A) identical question sequences
B) the exact wording of particular questions
C) the same ratio of open and close-ended questions
D) avoid unnecessary complexity

Question 11

To realize a high response rate, do not:

A) achieve precise measurement
B) impose on the respondent
C) employ unstructured questions
D) employ structured questions

Question 12

When wording questions, employ:

A) precise meaning
B) accurate language
C) short statements
D) all of the above
E) none of the above

Question 13

The recommended maximum length for a phone survey is:

A) 20 questions
B) 60 questions
C) 100 questions
D) 80 questions

Question 14

The recommended maximum length for a mailed survey is:

A) 20 questions
B) 50 questions
C) 100 questions
D) 80 questions

Question 15

A pilot study involves:

A) a test of the questionnaire
B) the first component of a time series analysis
C) comparison to other studies for pre-test options
D) a comprehensive review of the literature

Question 16

Within well designed questionnaires, key variables should be placed at the:

A) 1/2 point
B) 1/3 point
C) 1/4 point
D) it does not matter as long as they are included

Question 17

While indexes measure multi-dimensional concepts, individual questions should examine:

A) multi-dimensional concepts as well
B) only one dimension
C) whatever the researcher wants
D) properties of whole societies

Question 18

The recommended maximum length for an interview is:

A) 20 questions
B) 60 questions
C) 90 questions
D) 120 questions

Question 19

The recommended maximum length for a group administered survey is:

A) 20 questions
B) 60 questions
C) 70 questions
D) 80 questions

Question 20

The categories of pre-coded, single choice questions, are:

A) structured
B) unstructured
C) mutually inclusive
D) mutually exclusive