Deck 3: Designing Documents With Visual Appeal

Question 1

In order to be attractive, business documents must be created by graphic designers.

Answer 1

False

Question 2

Using bold to call attention to a key point in your report is an example of the principle of contrast.

Answer 2

True

Question 3

In a formal report, the title fly contains the report title, the name or names of the person or people for whom the report was prepared, the name or names of the people who prepared the report, and the date of the presentation or publication of the report.

Answer 3

False

Question 4

The letters in a sans serif font have "feet" or "tails."

Question 5

It is a good idea for your to use at least three fonts in a brochure to keep it consistent with the professional image of your company.

Question 6

Informal business reports must be written in letter format and include the standard four elements: To, From, Date, and Subject.

Question 7

Tertiary colors are created when you mix two secondary colors.

Question 8

Search engine optimization relies on keywords that are placed both in the visible content of a Web page and in the page's HTML.

Question 9

The postscript contains information notations, such as Enclosure.

Question 10

The inside address is the letter writer's address.

Question 11

The term proximity is used to refer to the idea that elements that share similarities are placed together, while space or other means are used to separate text and other visual elements that are not similar.

Question 12

The acknowledgements section of a formal report is used to thank anyone who helped you write the report.

Question 13

The white space on a page, such as the space between a block of text and an image, is referred to as external spacing.

Question 14

Janice Redish proposes that Web pages be structured so that the main point is presented first, followed by supporting information, and finally historical or background data.

Question 15

A memo heading has four required elements: To, From, Date, and Subject.

Question 16

The Gutenberg diagram and the Z-pattern both propose that the eye moves across the page from right to left.

Question 17

To help her client navigate a large document, Alaliyah sets her headings in 14 point, bold Times New Roman and sets her subheads in 12 point, italic Times New Roman. This is an example of alignment.

Question 18

The principle of alignment means that you use conventions of typography, layout, color, and other visual elements to make sure that readers can easily access your most important content.

Question 19

When using color to signify meaning, you should always choose colors according to your own preference.

Question 20

Deshauna creates a PowerPoint presentation for a proposal her team is giving to a potential client. She uses dark text on a light background and calls out important points and figures by making them bold. Which design principle do these choices represent?

A) alignment
B) contrast
C) layout
D) repetition
E) proximity

Question 21

A font that has little "tails" or "feet" is known as a ______ font.

A) sans serif
B) serif
C) business
D) proximity
E) contrast

Question 22

Janice Redish recommends that you follow which of the following guidelines when presenting content online?

A) Always use a serif font in at least 10-point size.
B) Keep lines of text short, usually between eight and ten words.
C) Use underlining to emphasize important points.
D) Use light text on a dark background to appeal to most readers.
E) Avoid using italics or bold in the text.

Question 23

Which of the following best describes external spacing?

A) the white space on a page
B) the margins of a page
C) the space between letters
D) the space between words
E) the cover page and back page of a report

Question 24

Carlos would like to use multiple fonts to add some subtle variety to his document. Which of the following options would be the best choice?

A) two sans serif fonts
B) two serif fonts
C) one serif font and one sans serif font
D) two serif fonts and one sans serif font
E) one script font and one serif font

Question 25

Which two colors should you mix to get a tertiary color?

A) yellow and orange
B) violet and blue violet
C) green and red
D) yellow green and blue green
E) orange and violet

Question 26

Hiro is writing a list of tasks that need to be done in order to get his company's new product to market. Some of these items can only be accomplished by certain departments, such as Marketing or Production, so instead of writing one long list, he breaks it down into a series of shorter lists that are separated by headings that name the department responsible for completing each list. Hiro is using the design principle of

A) contrast.
B) alignment.
C) proximity.
D) repetition.
E) filtering.

Question 27

Which of the following is true of internal spacing?

A) It is the white space on a page used to emphasize elements.
B) It refers to both vertical and horizontal spacing of text.
C) Vertical internal spacing should always be equal to 1/6 inch.
D) It is a set ratio that cannot be altered.
E) It is primarily used to help readers identify where they are in a document.

Question 28

Which of the following statements about the Gutenberg diagram is true?

A) The Gutenberg pattern asserts that the eye is first drawn to the upper right hand corner of a page.
B) The Gutenberg diagram assumes that the reader's eyes are pulled across the page in a Z-pattern.
C) The Gutenberg diagram assumes that the eye is pulled diagonally from a document's start to its finish.
D) The Gutenberg diagram proposes that the most visually critical area of a text is the middle.
E) The Gutenberg diagram assumes that a routine message will begin with any actions that must be taken and will end by providing relevant details.

Question 29

For a business document, you ideally want your margins to be

A) at least 1 1/2 inches wide.
B) as small as possible.
C) larger on the top and bottom and smaller on the left and right.
D) equal in size.
E) twice as wide on the sides as on the top and bottom.

Question 30

Most people visit websites in order to accomplish a task, so when designing a page, you should

A) always use complete sentences.
B) use a pyramid structure.
C) avoid using bullets.
D) present your main point first.
E) avoid fragments and abbreviations.

Question 31

Green, violet, and orange are all examples of ______ colors.

A) secondary
B) primary
C) tertiary
D) analogous
E) complementary

Question 32

Miranda is working on a financial summary for company investors. In the document, she makes sure that the body of her text is positioned along the left side of the page, that her headings are centered, and that images are all placed along the right margin. Together, these choices are best described as examples of which design principle?

A) contrast
B) proximity
C) illustration
D) repetition
E) alignment

Question 33

Bertina does not like the way one of her document headings looks when the font is increased, so she adjusts the space between the letters. Bertina is engaging in

A) external spacing.
B) contrast.
C) leading.
D) kerning.
E) proximity.

Question 34

Which of the following measures determines a font's point size?

A) the size of the font's serifs
B) the average height of all letters in the font
C) the height of the letter "x" in the font
D) the width of the letter "m" in the font
E) the height of a capital letter "A" in the font

Question 35

Ahmed visits a website where he searches for specific information on that company's sales numbers. He clicks on links to reach relevant pages and skips pages that he knows won't contain the information he needs. What is this an example of?

A) the Gutenberg diagram of reader eye movement
B) the Z-pattern of data processing
C) the linear nature of online text
D) the nonlinear nature of online text
E) the F-pattern of reading

Question 36

Franklin visits a website where he skims the text at the top twice and then reads vertically down the left side of the page. Franklin is following the ______ of reading.

A) Z-pattern
B) Gutenberg pattern
C) print pattern theory
D) F-pattern
E) linear pattern

Question 37

People usually follow ______ reading style when reading online.

A) an F-pattern
B) a Z-pattern
C) the Gutenberg diagram
D) a horizontal grid
E) a three-column pattern

Question 38

Logan is writing a lengthy year-end report for the owners of his company. At the beginning of every section, he includes the company logo at the top of the page and centers and sets the title of the section in 16 point Times New Roman font. Within each section, he puts subheadings on their own line and sets them in bold. Together, these choices are best described as examples of which design principle?

A) repetition
B) alignment
C) contrast
D) proximity
E) white space

Question 39

Which of the following are complementary colors?

A) red violet and red orange
B) blue and violet
C) red and green
D) yellow and blue
E) orange and green

Question 40

Serenity is crafting a letter to one of her clients to advise him of some changes in the forecasts for the coming year. It is important to her that it be easy to read, and she plans to print it out and send it in paper form. What type of font would best suit her purposes?

A) a script font
B) a sans serif font
C) a serif font
D) a proximity font

Question 41

Which of the following is an argument for single-spacing within paragraphs?

A) It saves space and is like the printing readers are used to, making reading easier.
B) It makes it easier for the proofreader and printer to read and make corrections to.
C) It is the traditional way of formatting a formal report.
D) Single-spacing makes it easier to bind a formal report.
E) It is less likely to interfere with the insertion of charts and graphs.

Question 42

When choosing what paper to use for your letter, you should

A) select a paper that is colorful to convey a cheerful attitude.
B) usually use the cheapest paper to signify control of expenses.
C) consider your reader and what message you want to convey.
D) use the heaviest weight paper available, even if it is expensive.
E) choose a paper that can fit into an envelope without needing to be folded.

Question 43

Which of the following statement about letter and memo reports is true?

A) Both memo and letter reports should be printed using company letterhead.
B) Letter reports need headers beginning on the second page, but memo reports do not.
C) Both letter and memo reports use the standard To, From, Date, and Subject lines.
D) Unlike traditional letters and memos, memo and letter reports may have charts and tables.
E) Memo and letter reports should not include headings.

Question 44

Which of the following statements about page layout for formal reports is true?

A) All margins should be equal.
B) The margin that you will be binding should be a half inch larger than the other margins.
C) The top and bottom margins should be a half inch larger than the side margins.
D) Margins should be no more than a half inch wide.
E) The right and left margins should be an inch wide.

Question 45

Which of the following statements about multi-page letters is true?

A) The page number should appear at the bottom of every page.
B) Pages two and onward should feature the page number but not the date.
C) Every page should be numbered.
D) The heading on pages two and onward should include the recipient's name and address and the date.
E) Pages two and onward should be printed on plain paper.

Question 46

Which of the following statements about the four common letter formats is true?

A) Letterhead usually appears at the bottom of a letter.
B) Lines within paragraphs should having single-spacing.
C) Paragraphs in letters should have first line indents.
D) The date should be presented in numbers only.
E) Courtesy titles should always be gender neutral.

Question 47

Which of the following statements about indentation in formal reports is correct?

A) Indents should be different sizes depending on whether or not the paragraph follows an illustration.
B) The first line of each single-spaced paragraph should be indented.
C) Indents should be no more than 1/2 inch.
D) There is no standard distance of indentation.
E) Double-spaced paragraphs do not need to be indented.

Question 48

Which elements are always included in the heading of a memo?

A) Date, Address, To, Subject
B) To, From, Date, Subject
C) Address, To, Date, Close
D) Title, Address, Subject, To
E) To, From, Subject, Action

Question 49

When a business letter uses a colon after the salutation and a comma after the complimentary close, it is said to be using

A) closed punctuation.
B) mixed punctuation.
C) open punctuation.
D) subject punctuation.
E) limited punctuation.

Question 50

Closed punctuation is sometimes seen in

A) informal communication.
B) domestic communication.
C) international communication.
D) governmental communication.
E) complimentary communication.

Question 51

Which of the following terms refers to the strategies, such as keyword use, that online writers use to ensure their websites appear at the top of search results?

A) nonlinear text creation
B) HTML coding
C) search engine optimization
D) F-pattern reading
E) Web accessibility initiative

Question 52

Sheena is writing a memo to her employees about an upcoming client meeting and is including a copy of the meeting's schedule. Which of the following should she note at the bottom of the memo?

A) Enclosure
B) Attachment
C) Included
D) Copy
E) Addition

Question 53

Felipe needs to write a letter to Salma, a manager at another company. However, he thinks it is important that the letter be addressed to the company rather than Salma directly. In this case, where should he first use Salma's name?

A) in the attention line
B) in the inside address
C) in the salutation
D) in the subject line
E) in the complimentary close

Question 54

Which of the following statements about page numbers in formal reports is true?

A) The title page is not numbered, even though it is the first page.
B) Reports traditionally only use Arabic numerals.
C) Small Roman numerals are commonly used in the main part of the report.
D) Numbers should always be placed on the left side of the page.
E) For reports with double-sided printing, page numbers should be placed at the bottom of the page.

Question 55

To help make images accessible to everyone, online content creators should add alt-tags, which

A) are keywords that will increase in size when the cursor is placed over them.
B) describe the image and can be read by a screen reader.
C) are a form of searchable HTML code.
D) appear in bright, easy-to-see colors.
E) ensure that the image will appear at the top of search results.

Question 56

Which of the following best explains why it is a good idea to avoid using underlining in text?

A) Underlining represents links in electronic environments.
B) Underlining is an archaic method of signifying emphasis.
C) Underlining is difficult for readers to see in online documents.
D) Underlining obscures the text.
E) Underlining should only be used to identify book or movie titles.

Question 57

Which of the following is rarely used in business letters?

A) a postscript
B) a signature block
C) an information notation
D) a complimentary close
E) a subject line

Question 58

Lance is an executive at a manufacturing company, and he needs to write a letter thanking Amoreena Sanchez, a partner at a law firm that sometimes represents his company in disputes, for the congratulatory bottle of champagne she sent to his office after they successfully defended against a lawsuit. Lance and Amoreena also happen to be good friends who grew up on the same block. How should Lance compose the letter's salutation?

A) Dear Ms. Sanchez:
B) Dear Miss Sanchez:
C) Dear Mrs. Sanchez:
D) Dear Amoreena:
E) Dear Ms. Amoreena:

Question 59

A visual rendering of your company's general contact information, its address, and often its logo, is referred to as

A) an inside address.
B) a social media address.
C) letterhead.
D) an attention line.
E) a salutation.

Question 60

The best way to achieve true single, double, or triple spacing is by

A) using the Enter or Return key.
B) adjusting the point size of the skipped lines.
C) modifying the style.
D) using the Font tools to modify individual headings and text.
E) using the Space bar.

Question 61

Identify the four basic design principles and provide an example of each.

Question 62

Marcel's boss has asked him to put together a formal report on how their company can adopt more energy efficient practices in a cost-effective manner. Marcel conducts extensive research and uses information from many sources while writing the report. What should Marcel include to acknowledge his sources?

A) a table of illustrations
B) a table of contents
C) a bibliography
D) an acknowledgements section
E) a memo of transmittal

Question 63

When writing a brochure, you should add some persuasive elements. Give at least three examples of persuasive content.

Question 64

Explain the difference between serif and sans serif fonts, and explain how you would use them in a document.

Question 65

Differentiate between external and internal spacing, and explain how they help readers.

Question 66

Which of the following statements about brochures is true?

A) Brochures are an out-of-date method of advertising.
B) Customers purchasing high-value or high-risk items are likely to want brochures.
C) You should try to fit as much information as possible into your brochures.
D) You should write your message directly on your brochure to see how it relates to other visual elements.
E) Brochures should focus on information and avoid persuasion.

Question 67

Create a sample memo heading. Be sure to include all required elements and correct formatting.

Question 68

Luciana is assembling a formal report that she wrote for her company's executive board. The report covers a lot of complex financial information, so she included several tables to make it easier for the executives to locate specific numbers and see how they relate to one another. Which of the following would Luciana include to help the executives find specific tables?

A) a bibliography
B) a table of illustrations
C) letters of transmittal
D) an acknowledgements section
E) a table of contents

Question 69

List the principles you should follow when including headings in a formal report.

Question 70

Create a sample second-page heading for a letter report, being sure to include the necessary parts.

Question 71

When designing a brochure, you should

A) stick to text as images can be distracting.
B) place any images before including your text.
C) include as many images as possible to keep it interesting.
D) apply the Z-pattern or Gutenberg diagram only to the unfolded brochure.
E) pay attention to how readers will see content when the brochure is folded and when it is open.

Question 72

Explain why it is important to choose colors carefully when composing business documents.

Question 73

Which of the following statements about headings in formal reports is true?

A) All headings of various levels have much the same format.
B) A given heading level must be used at least twice within that section of a report.
C) It is acceptable for a subheading to directly follow a heading with no text between them.
D) Headings should always be placed at the top of the page.
E) Headings are most effective if they are centered.

Question 74

What four elements are typically contained on the title page of a formal report?

A) the publication date, the report title, the report's conclusion, the report website
B) the name of the person for whom the report has been prepared, your company's name, your company's address, the date
C) the report title, your name, your company's name, your company's address
D) the report title, your name, the name of the person for whom the report has been prepared, the presentation date
E) the report title, the presentation date, the number of pages in the report, your name

Question 75

Think of a topic you might create a webpage for, then list 15 keywords you would use as part of your search engine optimization. How could you include these keywords in your webpage to help increase your search ranking?