Deck 17: C: Mass Media

Question 1

The system of writing developed by early Greeks using letters to represent spoken sounds,enabling the expression of complex ideas,is called

A)block printing.
B)papyrus.
C)hieroglyphics.
D)phonetic alphabet.

Answer 1

D

Question 2

This medium of communication used a keypad to send short and long electrical pulses through telegraph lines to be received and translated at the other end.

A)The phonograph
B)Moving pictures
C)The telegraph
D)Block printing

Answer 2

C

Question 3

This famous phrase by McLuhan highlights the importance of studying the medium in our analyses of technology.

A)"The message is the medium."
B)"The medium is the messenger."
C)"The medium is the message."
D)"The meaning is in the message."

Answer 3

C

Question 4

A social landscape in which new communication technologies such as cellphones promote human interaction and contact is referred to by new media researchers as

A)digital sociality.
B)remote interaction.
C)digital dystopia.
D)interactive digitality.

Question 5

Harold Innis is known for his insights into mass media.His insights include all of the following except

A)his discussion of time-biased media.
B)his discussion of space-biased media.
C)his recognition that societies are influenced by their dominant forms of communication.
D)that the media influences the mind in largely unconscious ways.

Question 6

According to renowned media scholar Harold Innis,every society needs to transcend the problems of

A)space and place.
B)time and space.
C)local and global.
D)the virtual and face-to-face.

Question 7

According to a recent Statistics Canada survey,Canadians prefer to watch these kinds of television programs.

A)Comedy and drama
B)News and public affairs
C)Documentary and sports
D)Comedy and sports

Question 8

Which one of the following is not true regarding the Internet?

A)It was initially developed at the American Department of Defense.
B)It was initially developed as a communication device that would be protected against a nuclear strike.
C)The number of people using the Internet is on the decline.
D)The Internet led to a technological revolution.

Question 9

Mass media refers to

A)information and communication technologies.
B)the transmission of messages by a person or group through a device to a large audience.
C)ways of communicating to isolated individuals.
D)devices designed to communicate messages to a mass audience.

Question 10

___________ refer(s)to an early form of writing paper developed by the Egyptians.

A)Phonetic alphabet
B)Hieroglyphics
C)Papyrus
D)Cave art

Question 11

In 2012,____ percent of Canadians aged 16 and older used the Internet for personal reasons.

A)87
B)80
C)73
D)93

Question 12

Which of the following is not a medium of communication developed prior to the twentieth century?

A)The telegraph
B)Newspapers
C)The phonograph
D)The Internet

Question 13

Posted print flyers around your campus that announce an upcoming political rally are a form of

A)mass communication.
B)mass media.
C)culture jamming.
D)knowledge transfer.

Question 14

The Canadian Broadcasting Corporation (CBC)began airing radio in

A)1872.
B)1936.
C)1968.
D)1985.

Question 15

Wikipedia is an online body of information to which anyone can add or modify content.This is an example of

A)a blog.
B)podcasting.
C)wiki file sharing.
D)a wiki.

Question 16

The first Canadian newspaper began printing in

A)1892.
B)1805.
C)1752.
D)1901.

Question 17

______________ can be defined as the transmission of messages by a person or group through a device to a large audience.

A)Mass media
B)Modern media
C)Mass communication
D)Virtual communication

Question 18

This communication device is becoming the most common form of mobile communication among young people.

A)The Internet
B)Social networking sites
C)Text messaging
D)Cellphones

Question 19

When the mass media targets a smaller segment of the audience,it is engaged in a process known as

A)demassification.
B)specialization.
C)niche building.
D)counter massification.

Question 20

Newspapers have been in existence for around _______ years.

A)100
B)150
C)200
D)350

Question 21

According to this perspective,since the dominant media are commercial enterprises,their content will reflect the interests of the rich and powerful.

A)Power elite model
B)Verstehen model
C)Communicative action
D)Propaganda model

Question 22

After a hard day of studying for your sociology exam,all you want to do when you get home is relax in front of the television.From a functionalist perspective,this exemplifies what function of the media?

A)Socialization function
B)Surveillance function
C)Correlation function
D)Entertainment function

Question 23

Drawing on McLuhan's formulation of media and communication,a traditional sociology lecture is an example of _______ media.

A)hot
B)cool
C)lukewarm
D)Place-based

Question 24

____________ refers to the assertion that media create a "simulated" world through the reinforcement of certain images and signs,whereas _________ refers to the belief that people's perceptions,as defined by the media,lead to a sense of a simulated reality.

A)Simulation;hyperreal
B)Hyperreal;simulation
C)Simulation;perception
D)Hyperreal;perception

Question 25

As theorized by Chomsky and Herman,by manipulating the stories that are covered and the manner in which they are presented,the mainstream media effectively _______________ through their filtering.

A)manufacture dissent
B)manufacture consent
C)fabricate truth
D)propagate ignorance

Question 26

Feminists investigate all of the following in relation to the media except

A)media's patriarchal nature.
B)women in advertising.
C)the exploitation of women in the pornography industry.
D)media's tendency to present a culturally relative view of the world.

Question 27

_______________ suggests that the mass media is a vehicle used by the rich and powerful to control the masses and reinforce their false consciousness.

A)Functionalism
B)Conflict theory
C)Symbolic interactionism
D)Feminism

Question 28

This was an early form of visual communication.

A)Papyrus
B)Movable type
C)Phonetics
D)Hieroglyphics

Question 29

A sociologist coming out of this theoretical approach is most likely to consider the mass media as an integrative transmitter of values,beliefs,and traditions across generations.

A)Functionalism
B)Feminism
C)Symbolic interactionism
D)Conflict theory

Question 30

Of the following,which is not one of the major goals underlying Canadian content (CanCon)broadcasting regulations?

A)Displaying Canadian talent in entertainment programming
B)Offering information and analysis from a Canadian point of view
C)Reflecting Canadian attitudes,opinions,ideas,and values in programming
D)Marketing Canadian talent abroad

Question 31

Facebook claims to have more than _____________ active monthly users.

A)3.1 billion
B)1.3 billion
C)900 million
D)2.5 billion

Question 32

Baudrillard's concept of ___________ refers to the phenomenon whereby people define their experiences based on a perception of the world that has been simulated and constructed by the media.

A)hyperreality
B)simulation
C)virtuality
D)symbolic annihilation

Question 33

The transmission of messages by a person or group through a device to a large audience is referred to as

A)mass communication.
B)mass media.
C)mass texting.
D)Internet usage.

Question 34

The _______________ function of the media suggests that the media play a role in filtering and making comprehensible the huge volume of news stories and issues.

A)understanding
B)correlation
C)entertainment
D)socialization

Question 35

According to this sociologist,postmodern societies focus on simulation and the creation and interplay of images and signs.

A)Baudrillard
B)Foucault
C)Marx
D)Smith

Question 36

Which approach investigates media's patriarchal nature?

A)Functionalism
B)Conflict theory
C)Symbolic interactionism
D)Feminism

Question 37

_______________ views mass media as an important part of contemporary life;media are part of a complex and multi-faceted process in which meaning is defined through a process of ongoing interaction with others.

A)Functionalism
B)Conflict theory
C)Symbolic interactionism
D)Feminism

Question 38

This approach argues that the media provide a unique and powerful ability to promote common values and beliefs.

A)Functionalism
B)Conflict theory
C)Symbolic interactionism
D)Feminism

Question 39

We can reasonably expect that on the media front,as the forces of globalization continue,cultural diversity will ____________.

A)increase
B)decline
C)remain stable
D)appear to increase,but in fact will decline

Question 40

_________ media contains more information than ____________ media,which requires more participation from an audience.

A)Hot;cool
B)Cool;hot
C)More;less
D)Newspaper;lecture

Question 41

Jean Baudrillard is a

A)feminist.
B)queer theorist.
C)post-structuralist.
D)symbolic interactionist.

Question 42

Recent research indicates that the more time adolescents spend on the Internet the

A)less satisfied they are with their lives.
B)less friends they have.
C)higher their IQs.
D)more addicted they become.

Question 43

Which of the following is not a CanCon regulation?

A)Providing a wide range of programming that reflects Canadian attitudes,opinions,ideas,and values
B)Stipulating that the majority of actors or directors must be Canadian
C)Displaying Canadian talent
D)Offering a Canadian point of view

Question 44

Baudrillard's argument that people define their experiences based upon a perception of the world that has been simulated and constructed by the media is known as

A)the surreal.
B)the hyperreal.
C)simulation.
D)stimulation.

Question 45

This form of communication remained Canada's primary means of sending messages for over 100 years.

A)Telegraph
B)Phonograph
C)Movable type
D)Newspaper

Question 46

Who proposed that media could be either "hot" or "cold"?

A)Harold Innis
B)Anthony Giddens
C)Marshall McLuhan
D)Mark Zuckerberg

Question 47

The media's role in filtering and making comprehensible the huge daily volume of news stories and issues is known as the

A)correlation function.
B)entertainment function.
C)surveillance function.
D)socialization function.

Question 48

The success of Canadian artists like the Barenaked Ladies,Celine Dion,and Bryan Adams can be partially attributed to

A)CanCon guidelines.
B)the MAPL system.
C)CBC.
D)cultural diffusion.

Question 49

Printed books are examples of

A)space bias.
B)time bias.
C)cool media.
D)context bias.

Question 50

Recent research has found that the more time adolescents spend on the Internet

A)the more friends they have.
B)the fewer friends they have.
C)the more likely they are to be overweight.
D)the more satisfied they are with their lives.

Question 51

Facebook and MySpace are both examples of

A)podcasts.
B)wikis.
C)social networking sites.
D)blogs.

Question 52

Thompson and Cupples argue that digital sociality

A)has led to the decline of personal relationships.
B)causes distraction from tasks that require concentration.
C)promotes human interaction and contact.
D)contributes to poor spelling and grammar.

Question 53

According to a functionalist perspective,which of the following is not a function of mass media's contributions to society?

A)Socialization function
B)Surveillance function
C)Excitement function
D)Correlation function

Question 54

The "echo chamber effect" is

A)the ability to present one's ideas to a global audience and invite a dialogue.
B)the practice of reading multiple blogs on a daily basis.
C)fragmenting an audience into small groups or niches that mass media use as a basis to develop specific content.
D)the practice of insulating oneself from dissenting viewpoints to such an extent that you are no longer able to understand or accept the beliefs or opinions of those with whom you disagree.

Question 55

Who argues that the medium influences the mind in largely unconscious ways?

A)Harold Innis
B)Marshall McLuhan
C)Anthony Giddens
D)Michel Foucault

Question 56

Media such as cave drawings and hieroglyphics are examples of

A)time-space bias.
B)time biased media.
C)space biased media.
D)Innis media.

Question 57

Since 1999 the number of hours people listen to the radio has

A)increased drastically.
B)steadily declined.
C)increased among only those 12 to 24 years of age.
D)remained stable.

Question 58

Who argues that brands like Nike,Tommy Hilfiger,and Gap are seen as representative of the people who wear them?

A)Naomi Wolf
B)Natalie Klein
C)Naomi Klein
D)Nancy Wolfenstein

Question 59

The Ten Commandments were mostly likely written by Moses using which of the following?

A)Papyrus
B)Hieroglyphics
C)Cuneiform
D)Block printing

Question 60

Herman and Chomsky's argument that the primary role of mainstream media is to ensure popular support for the economic,social,and political agenda of the privileged classes is referred to as

A)the socialization function.
B)the propaganda model.
C)the surveillance function.
D)the power of the press.

Question 61

Tremblay may describe feminist activists' attempts to control the way that women are depicted on the Internet by banning certain pornographic sites as

A)demassification.
B)cybriety.
C)censorship.
D)misogyny.

Question 62

In terms of the ability to represent the world we live in,Baudrillard would be most critical of which of the following?

A)News programs
B)Reality shows
C)Documentaries
D)Crime dramas

Question 63

Investigating the impact of the Dove Campaign for Real Beauty on women's views of themselves would be associated with the _______________ perspective.

A)conflict theory
B)feminist
C)symbolic interactionist
D)post-structuralist

Question 64

The fact that we often read far more into text messages than the actual words typed on the screen is an example of

A)"the medium is the message."
B)hot media.
C)time-biased media.
D)space-biased media.

Question 65

Investigating the messages that television shows send to both men and women regarding how they must look,act,and live in order to be "successful" would be associated with the _______________ perspective.

A)conflict theory
B)feminist
C)symbolic interactionist
D)post-structuralist

Question 66

The fact that nearly every character on mainstream television shows owns a cellphone demonstrates which function of the mass media?

A)Socialization
B)Entertainment
C)Surveillance
D)Correlation

Question 67

The "customizable" aspect of new media technologies has what effect on consumers?

A)It confines them to what is available on the Internet.
B)It pushes content to them.
C)It enables them to pull content that reflects their interests.
D)It makes them incapable of staying with any one technology for long.

Question 68

Investigating the impact of media concentration on what does and what does not make it into the news would be associated with the _______________perspective.

A)conflict theory
B)functionalist
C)symbolic interactionist
D)post-structuralist

Question 69

Karla subscribes to several online fashion magazines,contributes regularly to online discussion groups about fashion,and is starting her own fashion-focused blog.This is an example of

A)mobile snacking.
B)Really Simple Syndication.
C)demassification.
D)Internet addiction.

Question 70

Mina uses her smartphone to catch up on the local news as she commutes on transit to work every day.This is an example of

A)digital sociality.
B)mobile snacking.
C)Internet addiction.
D)mass communication.

Question 71

There have recently been reports of young people dying of dehydration because they were playing MMORPGs for days with taking any breaks.This is an example of

A)simulation.
B)hyperreality.
C)Internet addiction.
D)mobile snacking.

Question 72

Which of the following is not technically a form of mass media?

A)Blog
B)Telephone
C)Text messaging
D)Social media

Question 73

Which of the following best demonstrates how technology is transforming the sociological perspective-the relationship between the individual and society?

A)Blogs
B)Wikis
C)Twitter
D)YouTube

Question 74

The fact that more than 80 percent of the dramas and comedies that Canadians prefer to watch on television are foreign programs (mainly from the US)is an example of

A)hyperreality.
B)the homogenization of culture.
C)cultural nationalism.
D)demassification.

Question 75

The fact that many people have news sources on their Facebook newsfeed that provide them with quick,condensed versions of recent stories is an example of which function of the mass media?

A)Socialization
B)Entertainment
C)Surveillance
D)Correlation

Question 76

Pornographic content that is cruel and degrading to women as well as being openly racist shows that _____________ remains an issue in our society.

A)homogenization of culture
B)Internet addiction
C)misogyny
D)cybriety