Deck 5: Qualitative Research: Part 2

Question 1

In the results section of an APA-style report,a qualitative researcher will detail which of the following?

A) the interview script
B) background information on the hypothesis
C) references of works cited in the paper
D) central themes that re-occur throughout the interview

Answer 1

central themes that re-occur throughout the interview

Question 2

A(n)_____ is a comprehensive description of a specific organization,group,or person studied over a length of time that contains information from a variety of sources.

A) case study
B) correlation
C) focus group
D) experiment

Answer 2

case study

Question 3

Grounded theory technique is an approach in which researchers:

A) use information from participants to generate the categories and build a theory.
B) organize responses in order to summarize the substance of the communication is known.
C) examine the natural patterns of dialogue that focuses on features such as turn taking,gaze direction,and how speakers sequence speech.
D) make predictions based on theory and then gather information that will allow them to accept or reject that prediction.

Answer 3

use information from participants to generate the categories and build a theory.

Question 4

If Stephanie is measuring the visual-dominance ratio of each participants' eye contact and gazing behavior when they are the speaker and the listener,she is most likely conducting a(n)_____ analysis.

A) conversation
B) grounded theory
C) content
D) archival

Question 5

In the _____ approach,researchers gather information before forming concrete ideas about how variables are related.

A) top-down
B) bottom-up
C) top-up
D) bottom-down

Question 6

When should the most sensitive questions be asked?

A) at the beginning of an interview
B) in the middle of an interview
C) at the end of an interview
D) strategically throughout the entire interview

Question 7

A campaign manager is trying to ascertain how her client is doing in the field.She decides to conduct a _____ to allow voters to openly discuss the pros and cons of her candidate.

A) poll
B) case study
C) focus group
D) visual ethnography

Question 8

Leon mailed out 2,000 copies of a questionnaire aimed at assessing people's feelings toward a proposed tax increase.He received 200 completed responses.In drawing conclusions about his findings,he should be most concerned about:

A) interviewer bias.
B) observer bias.
C) social desirability bias.
D) nonresponse bias.

Question 9

News reporters often use _____ analyses to tell the story of their interviewees.

A) qualitative
B) quantitative
C) mixed method
D) experimental

Question 10

Cause-and-effect relationships are best examined using:

A) a bottom-up approach.
B) qualitative research.
C) quantitative research.
D) a top-down approach.

Question 11

Barbra Walters is known for her well-prepared questions,whereas Howard Stern is known to follow a story and create questions "on the fly." The difference between their interview styles can best be explained by:

A) Barbra's use of unstructured interviews and Howard's use of structured interviews.
B) Barbra's use of unstructured interviews and Howard's use of semi-structured interviews.
C) Barbra's use of structured interviews and Howard's use of unstructured interviews.
D) Barbra's use of semi-structured interviews and Howard's use of structured interviews.

Question 12

Which of the following is true?

A) Qualitative research aims to find generalizable conclusions.
B) Qualitative research does not use statistics.
C) Quantitative research focuses on detailed descriptions and explanations.
D) Qualitative research generally takes place in a research laboratory.

Question 13

Which of the following is NOT an interview format?

A) structured
B) unstructured
C) semi-unstructured
D) semi-structured

Question 14

The systematic analysis of communication in which researchers organize responses in order to summarize the substance of the communication is known as _____ analysis.

A) conversation
B) content
C) grounded theory
D) critical incident

Question 15

How might a researcher engage in triangulation?

A) use the same techniques multiple times
B) use different techniques to obtain different information
C) study the same participants at multiple times
D) employ multiple techniques to assess the same information

Question 16

_____ is any way that the interviewer influences the participants' responses.

A) Reflexivity
B) Triangulation
C) Interviewer bias
D) Replication

Question 17

Which of the following is NOT a key feature of quantitative research?

A) researcher attempts to minimize his/her influence in the research process
B) generally does not seek to establish cause-and-effect
C) provides conclusions using summaries,categories,and generalizations
D) favors studying participants in well-controlled laboratory settings

Question 18

Carl is a relatively judgmental individual who holds a number of preconceived notions about everyone he meets.Assuming you introduce him to someone new,which type of processing is he likely to use to form an impression?

A) bottom-up
B) top-down
C) reflexive
D) inductive

Question 19

The _____ approach looks at pieces of the whole,whereas the ____ approach examines participants' perceptions of a situation to understand its meaning.

A) holistic;stratified
B) holistic;phenomenological
C) phenomenological;mixed model
D) phenomenological;situated