Deck 7: Web 2.0 and Social Networks

Question 1

Social networking sites help users find like-minded people online.

Answer 1

True

Question 2

A tag is the way a developer describes a piece of information.

Answer 2

False

Question 3

Blogs cannot contain links to Web sites.

Answer 3

False

Question 4

Geo-tagging refers to tagging information on tour sites.

Question 5

One can trust the content of blogs.

Question 6

You must be a Web site developer in order to create a mashup.

Question 7

One of the major categories of Web 2.0 sites is blogs.

Question 8

Companies monitor blogs for mention of their products.

Question 9

Web 2.0 sites are primarily online places to visit.

Question 10

Anyone with permission can post material and make changes on a wiki.

Question 11

Crowdsourcing is taking a job traditionally performed by an employee or a consultant and outsourcing it to an undefined group of people in the form of an open call.

Question 12

The term "blog" is short for Weblog.

Question 13

A wiki is a collection of blogs.

Question 14

AJAX is a Web tool that reloads entire Web pages quickly.

Question 15

A tag is a keyword or term that describes a piece of information.

Question 16

Web.2.0 is a loose collection of information technologies and applications.

Question 17

Blogs are not used internally by organizations.

Question 18

RSS stands for Real Simple Subscription.

Question 19

Web 2.0 media sites allow people to share digital media.

Question 20

Users of Web 1.0 sites passively receive information from those sites.

Question 21

AJAX is a web development technique that allows ________ web pages to reload _____.

A)full, quickly
B)portions of, instead of the entire web page
C)multiple, quickly
D)no, at any time

Question 22

Which of the following statements concerning RSS is false?

A)Users can customize the information they want.
B)Users can specify how often they want the information.
C)Blogs cannot be part of an RSS feed.
D)A special reader is needed to display RSS content feeds.
E)Subscribers get notifications of changes in content.

Question 23

Which of the following is NOT true about Web 2.0?

A)It is interactive.
B)It facilitates collaboration.
C)They are online places to visit.
D)They harness collective intelligence.

Question 24

Which of the following statements concerning tagging is false?

A)Tags fall into categories.
B)Users can pick their own tags.
C)Tags can be given to any piece of information or file.
D)Tags can be used to retrieve Web content.
E)Each user designs a personal set of tagging rules.

Question 25

Printing-on-demand is customized printing done in ________ batches.

A)small
B)medium
C)large
D)global

Question 26

Many traditional media companies are using ________ to provide a richer version of the stores they cover.

A)Blogs
B)Netcasts
C)RSS feeds
D)Tags
E)Wikis

Question 27

Social networking sites allow users to upload their content to the Web in the form of text, voice, images, and videos.

Question 28

You sign up for an RSS feed from CNN.com.Which of the following would you expect to happen?

A)When you sign up, you will need to download print templates.
B)You won't be able to search RSS content.
C)You will be able to choose only one topic area.
D)You will be notified of updates in the content areas you selected.
E)You will get content sent to you via e-mail.

Question 29

Which of the following is an advantage of tagging?

A)Tagging rules are standard within a domain of knowledge.
B)Users have to choose from a set of tags so others can find the item.
C)Despite the variation in individual rules, the Web collection is rather organized.
D)Retrieval finds only the relevant tags to a user's search.
E)Tags use AJAX to speed up searching.

Question 30

Many companies are using ________ to capture updated product features and specifications.

A)Blogs
B)Netcasts
C)RSS feeds
D)Tags
E)Wikis

Question 31

With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.

A)Use HTML, use CCS
B)Passively receive information, participate with the site.
C)Use wired connections, use wireless connections.
D)Have to know the address of the site, can use search engines to find a site
E)Did not have to login to find information, have to login in to find information.

Question 32

Which of the following is a problem associated with blogs?

A)Ability to influence
B)Accuracy
C)Current
D)Understanding the customer

Question 33

Which of the following is a disadvantage of Facebook advertising?

A)Click-through
B)Cost
C)Targeting
D)Reinforcement

Question 34

Which of the following statements concerning RSS is true?

A)Blogs cannot be part of an RSS feed.
B)RSS feeds deliver information only from news sites.
C)RSS cannot be searched.
D)RSS feeds transmit a link to the full text of new content to subscribers.
E)A special reader is needed that must be purchased.

Question 35

__________ allows you to receive the information you want, when you want it, without having to surf thousands of Web sites.

A)Aggregation
B)Bookmarking
C)RSS
D)Search engine utilization

Question 36

Which of the following statements concerning tagging is true?

A)Tag categories are created by software developers.
B)Tagging software has built-in rules.
C)Tagging can be performed only on Web pages.
D)Tags can be given only to text.
E)Folksonomies are a version of tagging.

Question 37

Which of the following statements concerning blogging is false?

A)Anyone can blog.
B)A reader can believe the details in a blog.
C)A company can maintain an internal blog site.
D)Blogging can be used in marketing.
E)Tweets are replacing blogging.

Question 38

Tagging is the basis of ___________.

A)folksonomies
B)LinkedIn
C)web page development
D)Wikipedia

Question 39

Which of the following is not an example of Web 2.0 applications?

A)Blogs
B)Wikis
C)Netcasting
D)Crowdsourcing
E)AJAX

Question 40

Which of the following statements concerning Web 2.0 sites is false?

A)They harness collective intelligence.
B)They deliver functionality as services.
C)They feature remixable applications and data.
D)They encourage user participation.
E)They cannot be used to start a business.

Question 41

Which of the following is not an example of crowdsourcing?

A)Posting a task that needs to be completed with a price for completion
B)Posting personal pictures that can be licensed by interested parties
C)Posting a call for new manuscripts
D)Asking for feedback on products and make it publically available
E)Asking for new product ideas and reward those used

Question 42

What keeps social networking sites in business?

A)profitability
B)popularity
C)tangible products
D)all of the above

Question 43

Which of the following statements concerning social networking Web sites is false?

A)Any type of content can be loaded.
B)The goal is to help people collaborate.
C)Social networks can be a valuable business tool.
D)Users find the social network feeds distracting.
E)Social network software provides tools for finding other people online.

Question 44

Carter is a member of a team of five students working on a research project that comprises 25% of his overall grade.The team is trying to decide how they can most effectively work together to complete the final paper.Which of the following would work the best for this team?

A)A blog
B)A discussion board
C)A private social networking site
D)A Skype video chat
E)A wiki

Question 45

Universities are using ________ to provide students with access to lectures.

A)Blogs
B)Netcasts
C)RSS feeds
D)Tags
E)Wikis

Question 46

LinkedIn is a _____________.

A)aggregator
B)mashup
C)search engine
D)social networking site

Question 47

Sean ran a very successful 5K race to support the local food bank.They had 210 runners and raised over $5,000.He wants to continue to do more for the local food bank.Which of the following would be the best use of his time?

A)Set up a Twitter account and tweet a story about the food bank every day.
B)Start blogging about how the food bank helps people living in the community.
C)Use the business page in Facebook that he built for the race and allow people to donate from that page.
D)Start putting pictures of the food bank on photo sharing sites and tag with "Food bank"
E)Build a Web page with all of the details of the food bank.

Question 48

Sean is organizing a 5K race to support the local food bank.The event takes place in three months.Which of the following would be the best strategy?

A)Set up a Twitter account, and tweet some details about the event every couple of hours.
B)Start blogging about all the organizing that is going on.
C)Start a business page in Facebook, and let his friends know about it.
D)Start putting pictures of the food bank on photo sharing sites and tag with "5K"
E)Build a Web page with all of the details.

Question 49

You just started to work on a project with three other people.You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done.Which of the following applications would you suggest the team use?

A)Blogs
B)Netcasts
C)RSS feeds
D)Tags
E)Wikis

Question 50

Which of the following statements is false?

A)Social networks can be used to achieve strategic objectives.
B)The only downside of social networks is the required bandwidth.
C)Social networks can be implemented on a secure platform.
D)Social networks take the place of traditional employee directories.
E)Social networks can offer personal pages as well as business pages.

Question 51

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

A)Free advertising
B)Consumer-generated media.
C)Consumer-generated PR
D)Rumors
E)Reliable feedback

Question 52

Consumer-generated media can be created through the use of ________.

A)blogs
B)crowdsourcing
C)folksonomies
D)wikis

Question 53

Greg still follows his high school's lacrosse team.He set up a meeting with the coach to ask how he could help with recruiting.Which of the following

Question 54

Building relationships, anticipating needs, and providing special deals for the community's members is a function of which category of Web 2.0 applications?

A)Social networking
B)Aggregators
C)Blogs
D)Crowdsourcing
E)Social commerce

Question 55

The reliability of the content in Wikipedia, the online encyclopedia, is questionable because

A)All of the administrators are volunteers.
B)No author has to identify himself or herself.
C)The content is updated all the time.
D)It is difficult to test the authenticity of the content due to the fact that anyone can contribute content.
E)All of these are reasons why the content is questionable.

Question 56

LinkedIn is a _______________________ social networking site that makes money from advertising and services.

A)Training
B)College
C)Business-oriented
D)Video-upload
E)Blogging

Question 57

Which of the following is a problem with social networking sites?

A)Ability (or lack thereof)to pursue strategic objectives
B)Their viral nature
C)Public relations management
D)All of the above are problems with social networking sites

Question 58

Which of the following is not a social networking site?

A)Facebook
B)YouTube
C)Flickr
D)Wikipedia
E)LinkedIn

Question 59

What is a disadvantage of photo-sharing web sites?

A)Convenience
B)Cost
C)Privacy
D)Usability

Question 60

Which of the following statements concerning printing-on-demand as a Web 2.0 application is false?

A)New small-book printing machines reduce printing costs.
B)Free software can be used to edit and typeset text.
C)Printing-on-demand companies also offer distribution.
D)Printing-on-demand companies market books for their authors.
E)Printing-on-demand is attractive to established authors.

Question 61

Which of the following statements about advertising with Facebook is false?

A)Targeting marketing is based on information in the member's profile.
B)Advertising can take the form of either text or video.
C)Facebook has a high click-through rate.
D)Companies set up their own Facebook pages for fans to "like."
E)Facebook promises brand awareness to advertisers.

Question 62

What is a disadvantage of Foursquare membership?

A)Getting flooded with information
B)Loss of "private time"
C)Ease with which "bad people" could find you
D)All of the above

Question 63

More than 120 million people play Zynga's online social games on Facebook. Which of the following is an advantage of the Zynga-Facebook partnership for Zynga?

A)People stay on Facebook longer
B)1/3 of the revenue for game-playing goes to Facebook
C)Games are easily and frequently promoted
D)None of the above are advantages for Zynga

Question 64

Which of the following is an advantage of social commerce over traditional e-commerce?

A)Loyalty
B)The ability to predict buying habits based on real-time data
C)Processing speed
D)Crowdsourcing
E)Reduced expenses

Question 65

Share Your Life in Pictures: Which of the following statements concerning Web-based photo sharing is false?

A)Early photo-sharing sites were popular because they facilitated printing.
B)Newer sites are focusing on pictures from smartphones.
C)Some photo-sharing sites are focusing on serious photographers.
D)It's easy to protect a photo once it's posted to a sharing site or social network.
E)All these statements are true.

Question 66

Online Games Are Big Business: Which of the following statements concerning the online games played on social network sites is false?

A)The social network site receives payments from the game company.
B)All users of the social network site are fine with having games available and part of feeds.
C)Playing the games is free.
D)Game companies use social network sites to advertise.
E)Facebook created its own currency.

Question 67

A(n)_________ is a web site that takes content from a number of other web sites and mixes them together to create a new kind of content.

A)aggregator
B)mashup
C)syndicator
D)search engine

Question 68

Gerry has a dog-walking business, and he wants to help his walkers plan their route.Which of the following should he use?

A)Social networking
B)Aggregators
C)Blogs
D)Crowdsourcing
E)Mashup

Question 69

What is a way Zynga can minimize its dependence on Facebook?

A)Consider an affiliate relationship where Facebook has a link to Zynga.
B)Leverage Facebook's network of friends to extend its customer reach.
C)Use the Facebook currency to generate additional revenue.
D)All of the above

Question 70

Foursquare relies on _________ advertising.

A)Facebook
B)Google
C)location-based
D)pay-per-click

Question 71

A Web site that combines content from other Web sites to form new content is called a(n)______.

A)Social network
B)Aggregator
C)Blog
D)E-commerce site
E)Mashup

Question 72

Which of the following statements concerning Foursquare is false?

A)Foursquare is based on GPS-enabled mobile technology.
B)A "mayor" icon is given to the person who checks into a location the most often in the last 60 days.
C)Foursquare is used by merchants to attract customers with promotions.
D)Other social network sites are adding location-based tools.
E)Foursquare has no competition.