Deck 13: Dealing With the News Media

Question 1

Before being interviewed you should:

A) Find out as much as you can about the reporter
B) Develop a strategy and stick to it
C) Rehearse your message
D) A and C
E) B and C

Answer 1

D

Question 2

If a reporter misquotes you in a story, you should demand a retraction.

Answer 2

False

Question 3

What is the mother-in-law test?

Answer 3

Answers will vary.

Question 4

It is a good idea to get to know the reporters who cover your business and industry.

Question 5

Men should always wear make-up during a television interview.

Question 6

You are always on record when speaking to a reporter.

Question 7

Before agreeing to an interview, you should:

A) Ask the reporter which organization he or she works for
B) Consult with professionals in your own organization
C) Trust your instincts
D) Find out who else is participating in the interview
E) All of the above

Question 8

Why is it a good idea to record a face-to-face interview with a reporter?

Question 9

State four reasons why interviews with the media are important.