Deck 22: What Methods Can I Use to Analyze My Audience?

Question 1

The Quantcast database provides audience demographics of website users

Answer 1

True

Question 2

"Are my audience members single or married?" is an example of a psychographic question

Answer 2

False

Question 3

Psychographic data consists of information based on social, economic, and geographic categories

Answer 3

False

Question 4

Marketing a new camellia-scented cologne to Latinos who associate the flower with funerals is a bad idea. The designer could have anticipated this marketing disaster with an audience analysis

Question 5

"What are their motives for being in the audience?" is an example of a psychographic question