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Consumer Behavior

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Exam 1 (89 Questions + Flashcards)

Consumer Behavior and Consumer Research

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Exam 2 (91 Questions + Flashcards)

Creating Marketing Strategies for Customer-Centric Organizations

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Exam 3 (90 Questions + Flashcards)

The Consumer Decision Process

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Exam 4 (78 Questions + Flashcards)

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

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Exam 5 (99 Questions + Flashcards)

Purchase

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Exam 6 (93 Questions + Flashcards)

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

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Exam 7 (247 Questions + Flashcards)

Consumer Motivation

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Exam 8 (104 Questions + Flashcards)

Consumer Beliefs, Feelings, Attitudes, and Intentions

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Exam 9 (171 Questions + Flashcards)

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Exam 10 (104 Questions + Flashcards)

Group and Personal Influence

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Exam 11 (81 Questions + Flashcards)

Making Contact

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Exam 12 (88 Questions + Flashcards)

Shaping Consumers Opinions

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Exam 13 (70 Questions + Flashcards)

Helping Consumers to Remember

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