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Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
Edition 13ISBN: 9780357033838 Exercise 4
Mini Case
Walt Disney Company Corporate Strategy
Note: each chapter Mini-Case is prepared as an auto-graded Guided Case Analysis activity in MindTap™. More information below.
The Walt Disney Company has pursued a related diversification strategy by capitalizing on the synergies among its movies, TV shows, media distribution channels, theme parks, and consumer products. Disney's strategy is successful because its corporate strategy, compared to its business-level strategy, adds value across its set of businesses above what the individual businesses could create individually. In addition, the corporation has broad and deep knowledge about its customers that is a corporate-level capability in terms of advertising and marketing. This capability allows it to cross-sell products highlighted in its movies through its media distribution outlets, parks, and resorts, as well as consumer product businesses.
-Given the diversification approach that Disney uses, what are some things they can do to deal further with the trend toward cord-cutting and competition from large streaming and content producers such as Netflix, Amazon, and other content producers?
Walt Disney Company Corporate Strategy
Note: each chapter Mini-Case is prepared as an auto-graded Guided Case Analysis activity in MindTap™. More information below.
The Walt Disney Company has pursued a related diversification strategy by capitalizing on the synergies among its movies, TV shows, media distribution channels, theme parks, and consumer products. Disney's strategy is successful because its corporate strategy, compared to its business-level strategy, adds value across its set of businesses above what the individual businesses could create individually. In addition, the corporation has broad and deep knowledge about its customers that is a corporate-level capability in terms of advertising and marketing. This capability allows it to cross-sell products highlighted in its movies through its media distribution outlets, parks, and resorts, as well as consumer product businesses.
-Given the diversification approach that Disney uses, what are some things they can do to deal further with the trend toward cord-cutting and competition from large streaming and content producers such as Netflix, Amazon, and other content producers?
Explanation
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Verified
Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th Edition by Michael Hitt , R. Duane Ireland , Robert Hoskisson
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