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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 14
How can we reduce the cost of customer acquisition?
Explanation
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Customer acquisition is a very costly ac...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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