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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 7
Here are some questions to ask in evaluating a marketing plan.
Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of completion, specific persons responsible, and specific budgets
Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with specific dates of completion, specific persons responsible, and specific budgets
Explanation
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A marketing plan is said to be specific ...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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