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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 3
Discuss GE's B-to-B marketing strategy. Why has the company been so successful over the years at targeting such a large business audience?
Explanation
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GNEL was founded by one of the renowned ...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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