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book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
Exercise 5
What's next for L'Oréal on a global level? Who are its biggest competitors? If you were CEO, how would you sustain the company's global leadership?
Explanation
Verified
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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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