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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 1
How does BMW segment its consumers? Why does this work for BMW?
Explanation
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Company B is known for ultimate and marv...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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