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book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
book Marketing Management 15th Edition by Philip Kotler, Kevin Keller cover

Marketing Management 15th Edition by Philip Kotler, Kevin Keller

Edition 15ISBN: 978-0133856460
Exercise 1
What were the keys to Best Buy's success? What are the challenges it faces in today's retail environment?
Explanation
Verified
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BB is one of the largest multi channel c...

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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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