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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 4
How does Target compete against mammoth Walmart, which has four times the revenue? What are the distinct differences in their marketing communications strategies?
Explanation
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Target is well renowned retail industry ...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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