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Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Edition 15ISBN: 978-0133856460 Exercise 5
Gillette has successfully convinced the world that "more is better" in terms of number of blades and other razor features. How did it do it? Why has that worked in the past? Will it continue to work in the future? Why or why not?
Explanation
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King C. G invented and launched safety r...
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
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