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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 2
If a producer creates a revolutionary new product and consumers can learn about it and purchase it on a website, is any additional marketing effort really necessary? Explain your thinking.
Explanation
Verified
Verified
If a producer produces a new product and arranges a provision for the customers to know more about it and buy it through the website, then it can be considered as the most effective approach of business.
But in such cases also additional marketing activities are very much essential. Only if the producer reach the target audience and inform them about the product, an anxiety will be generated in the audience.
This awareness can only persuade them to know more about the product and buy it online. If the customer does not take any initiative to know about the product then no one will buy online. Hence the additional marketing effort to persuade the customers is considered to be important in such business cases.
But in such cases also additional marketing activities are very much essential. Only if the producer reach the target audience and inform them about the product, an anxiety will be generated in the audience.
This awareness can only persuade them to know more about the product and buy it online. If the customer does not take any initiative to know about the product then no one will buy online. Hence the additional marketing effort to persuade the customers is considered to be important in such business cases.
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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