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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 5
In your own words, explain how a marketing manager might use a competitor analysis to avoid situations that involve head-on competition.
Explanation
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Competitor analysis means understanding ...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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