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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 1
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Customers" section.
a. How does the marketing plan segment the market?
b. Can you think of other segmentation dimensions that could be used?
c. What do you think of the approach Hillside used to determine target markets? Are they using a single target market, multiple target market, or combined target market approach?
d. How does Hillside plan to differentiate and position its offering?
a. How does the marketing plan segment the market?
b. Can you think of other segmentation dimensions that could be used?
c. What do you think of the approach Hillside used to determine target markets? Are they using a single target market, multiple target market, or combined target market approach?
d. How does Hillside plan to differentiate and position its offering?
Explanation
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There are basically two types of segment...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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