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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 4
Explain how an understanding of consumers' learning processes might affect marketing strategy planning. Give an example.
Explanation
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The marketing mix is defined as the 4Ps'...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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