Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy

Exercise 6

Give an example of a recent purchase experience in which you were dissatisfied because a firm's marketing mix did not meet your expectations. Indicate how the purchase fell short of your expectations- and also explain whether your expectations were formed based on the firm's promotion or on something else. Will it affect how much you trust that firm or brand in the future?