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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 8
A supermarket chain is planning to open a number of new stores to appeal to Hispanics in southern California. Give some examples that indicate how the Four Ps might be adjusted to appeal to the Hispanic subculture.
Explanation
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The marketing mix is defined as the 4Ps'...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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